Blink - The Frontline Experts

SEO Marketing

• Develop and execute a forward-thinking SEO strategy to grow organic traffic and visibility across search engines and AI-powered discovery platforms.
• Conduct keyword research and competitive analysis to uncover content gaps, growth opportunities, and strategic themes.
• Own on-page optimization including metadata, internal linking, content hierarchy, and schema implementation.
• Lead technical SEO audits (crawlability, indexation, site speed, Core Web Vitals) and partner with developers to implement improvements.
• Optimize for LLM visibility, ensuring content is structured, reputable, and discoverable across generative AI and chat-based search (e.g., Google SGE, ChatGPT, Perplexity).
• Build and manage a strong backlink strategy, driving high-authority, ethical link acquisition through outreach and digital PR.
• Collaborate cross-functionally with content, product, and paid teams to align SEO with broader growth and brand goals.
• Report on performance through Google Analytics, Search Console, and SEO platforms, providing clear insights and recommendations.
• Stay ahead of search and AI trends, adapting strategies to maintain leadership in organic and AI-driven discovery.

SEO Manager

Growth Marketing

• What You’ll Do
• - Build and run creative campaigns across social, content, email, SEO, partnerships, GEO - driving inbound discovery and organic demand.**
• - Spot cultural moments, product insights, and user stories that make Blink stand out then turn them into high-performing content.**
• - Repurpose product learnings into messaging that improves acquisition and activation.**
• - Support landing page optimisation with sharper narratives, CRO input, and collaboration with design + product marketing.**
• - Use analytics tools (GA4, Ahrefs, HubSpot, Mixpanel) to evaluate channels, experiments, funnel performance and rapidly put those data driven insights to work**
• - Partner with Sales to ensure top-of-funnel interest turns into quality PQLs and real opportunities.**
• - Contribute to playbooks and nurture journeys that help users progress through self-serve and sales-assisted paths.**
• - Work with the Growth squad to improve onboarding, in-product prompts and “aha moments.”**
• - Experiment your way into higher trial engagement, better activation, and stronger early retention.

Growth Marketing Manager

Sales Development Rep

• Prospect via email, phone, LinkedIn, and video to generate qualified opportunities for the sales team
• Research target accounts and personalize outreach towards Blink personas
• Collaborate with Account Executives to book discovery calls
• Log activities and insights in CRM (HubSpot)
• Help optimize inbound and outbound playbooks

Sales Development Representative

Performance Marketing

• Own and optimize paid channels — manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display).
• Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets.
• Ensure a well-oiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI.
• Collaborate with Sales — partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes.
• Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership.
• Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach.
• Work cross-functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.

Demand Generation Manager

Account Manager

• Location: Boston; Department: Partnerships; Reports to: Head of Global Partnerships
• About Blink: employee super-app improving frontline workers' digital experience and connecting teams to systems, leaders, and each other
• Role: Lead and own North America partnership strategy focused on HRIS and enterprise technology partnerships
• Responsibilities: identify, recruit, and manage strategic partnerships; own and grow relationship with Workday; drive co-marketing, co-selling, and joint value propositions
• Collaborate with Sales, Marketing, Product, and Customer Success on GTM, integrations, and partner-aligned product roadmaps
• Monitor and report partnership performance; represent Blink at partner events and act as internal partner champion.

SEO Manager

Growth Marketing Manager

SEO Manager

Sales Development Representative

Demand Generation Manager

Demand Generation Manager

Strategic Partnership Manager