Performance Marketing

• Growth Marketing & Demand Generation: You plan, manage and optimize digital marketing campaigns that measurably generate new leads, create demand and strengthen our pipeline.
• Campaign Optimization & Conversion Improvement: You analyze campaigns, target audiences and results, run A/B tests and derive concrete measures.
• Brand Building & Digital Visibility: You further develop our digital brand presence and sharpen our positioning.
• Lead Nurturing & Sales Alignment: You develop webinars and digital events and work closely with our sales team.
• Marketing Operations & HubSpot Processes: You are responsible for advancing our marketing automation and CRM processes in HubSpot.
• Website, Analytics & Reporting: You optimize website performance and user journeys and build a KPI and reporting framework.
• Marketing Planning & Coordination: You manage marketing planning including budgets and work closely with our management, sales and other stakeholders.

Growth Marketing Manager – Performance Marketing Manager

• Independently scale and strategically manage our Google campaigns
• Restructure and consolidate our campaign architecture
• Build and operate scalable Demand Gen and YouTube strategies
• Own tracking and measurement
• Passionate analysis of the full funnel
• Strategically evolve our funnel architecture
• Work closely with direct response copy, the funnel manager and the CRO
• Data-driven optimization using CAC, LTV, ROAS and funnel metrics
• Continuous market, competitor and U.S. market research

Senior Paid Search Manager

• Develop campaigns that don't feel like ads but like content
• Understand users and develop compelling storylines
• Write memorable copy
• Develop concepts for end-to-end campaign journeys
• Independently manage campaign execution

Native Ads Manager – m/f/d

• Design and plan campaigns in collaboration with the design team
• Optimize campaigns for maximum performance across Meta, LinkedIn and Google
• Develop and test various B2B social ads strategies
• Advance the B2B division and expand the service portfolio
• Monitor campaign performance and derive learnings from results
• Take responsibility for project management and act as the primary point of contact for clients
• Contribute to internal initiatives such as workshops, process optimization, and blog posts

LinkedIn Performance Marketing Manager – m/f/d

• Du führst dein Team durch Klarheit und setzt die richtigen Prioritäten
• Du arbeitest eng mit dem Gründer am weiteren Aufbau von VISCA auf Augenhöhe, mit echter Mitsprache
• Du entwickelst Strukturen und Prozesse, die nachhaltiges Wachstum ermöglichen
• Du führst anspruchsvolle Kundenbeziehungen eigenständig, strategisch, auf Augenhöhe und mit echtem Business-Verständnis
• Du verbindest Performance-Ziele mit den Wachstumszielen deiner Kunden und verantwortest KPIs wie ROAS, CPA und Revenue
• Du erkennst Potenziale frühzeitig und entwickelst Bestandskunden aktiv weiter

Head of Influencer & Performance Marketing

• Independently manage Google Ads accounts
• Create and manage Google Search campaigns
• Create and manage Performance Max campaigns
• Create and manage Google Shopping campaigns
• Create and manage Google Display campaigns
• Include audience targeting, keyword research and selection, and structuring ad groups
• Write ad copy and A/B test and optimize ads
• Set up and manage conversion tracking
• Set up and link Google Analytics
• Set up and link Google Tag Manager
• Set up and link Google Merchant Center
• Create and distribute Google Looker Studio reports
• Collect and analyze data and develop optimization strategies to ensure campaign performance and drive growth.

Google Ads Manager – Full-time

• Planning, managing and optimizing our performance marketing campaigns across channels such as Google Ads, Microsoft Advertising and Meta Ads
• Analyzing campaign performance using relevant KPIs
• Developing audience-targeted ad creatives and landing pages
• Using web analytics, tracking and reporting tools
• Monitoring current developments in digital marketing

Senior Performance Marketing Manager

• You take ownership of our entire performance marketing across Meta, Google, and new channels.
• You manage and challenge existing agencies with the goal of gradually building in-house expertise.
• You optimize six-figure budgets and ensure sustainable profitability, with a focus on achieving a MER (Marketing Efficiency Ratio) above 2.5.
• You develop scalable creative strategies and derive systematic tests for new ads, angles, and formats.
• You build new channels such as influencer and affiliate marketing in a structured way and assess their scaling potential.
• You work data-driven along our unit economics and consistently optimize the ratio of CLV to CAC.
• You drive CRO initiatives in the shop and work specifically towards a conversion rate above 4.5%.
• You advance our tracking and attribution setup and bring it to the next level.

• Together with the project team, you develop suitable growth and performance marketing strategies for our clients.
• You translate business objectives into concrete channel, campaign and budget strategies across relevant online marketing channels, including Paid Search, Paid Social, Display, Native and Programmatic.
• You manage budgets across channels and target groups and ensure initiatives efficiently contribute to the defined growth goals.
• You continuously analyze performance data, derive concrete optimization measures and regularly adjust strategies.
• You use modern AI tools such as ChatGPT, Claude and other applications to make analyses, research, campaign concepts, reporting and operational processes more efficient and more effective.
• You are responsible for the setup, management and continuous optimization of performance marketing campaigns.
• You establish reporting and controlling processes, monitor relevant KPIs and keep track of budgets, timelines and results.
• You translate client goals into clear tasks for the performance team and provide structured briefings.
• You act as a driver for current performance marketing topics, new tools and AI-based working methods and actively share your knowledge within the team.
• In client meetings and regular status meetings you present performance strategies, initiatives and results clearly and persuasively.
• You ensure that clients can always follow requirements, next steps and the key performance levers.
• You identify opportunities, contribute your own ideas and develop concrete measures with the project team to achieve the goals.
• You work closely with our Creative Team to develop data-driven creative concepts, new testing approaches and high-impact campaign ideas.

Performance Marketing Manager

• Planning, setup and management of Meta campaigns (targeting, bidding, budget)
• Continuous optimization of campaigns based on KPIs (e.g., ROAS, CPA, CPL)
• Analysis of performance data and derivation of actionable recommendations
• A/B testing & scaling strategies to measure and improve creatives
• Briefing creatives & collaborating with design and content teams
• Reporting & presenting insights and results to stakeholders
• Contributing to tracking setup (Pixel, CAPI, GA4) and ensuring data quality

• Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs
• Building and automating workflows, journeys and trigger campaigns
• Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC)
• Integrating and connecting data sources (API, SQL, ETL processes)
• Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.)
• Testing, QA and monitoring of campaigns (including reporting & troubleshooting)
• Close collaboration with Data, Creative and Project Management to deliver holistic CRM projects

Technical CRM Campaign Manager

• End-to-End Steuerung und Skalierung von Performance-Kampagnen über Meta, Instagram, Telegram und Google Ads (SEA).
• Verantwortung für das Tracking-Setup (Google Tag Manager, Meta Pixel, Conversions API).
• Kontinuierliche Optimierung unserer kanalübergreifenden Funnels zur Steigerung von Lead-Qualität, Conversion Rates und Wachstum.
• Eigenverantwortliche Budgetsteuerung, datengetriebene Analysen sowie Aufbau automatisierter Reporting- und Monitoring-Prozesse mithilfe moderner AI-Tools.
• Einsatz von Generative AI zur Erstellung und Optimierung von Werbetexten, Creatives sowie Bild- und Video-Assets.

• Take responsibility for paid social campaigns with a focus on Meta and work closely with clients and the internal team.
• Plan, implement, manage and optimize paid social campaigns focusing on Meta Ads
• Analyze and interpret relevant KPIs such as CPA, ROAS, CTR or conversion rate
• Develop data-driven optimization approaches and strategies to improve performance
• Manage your own client projects or independent parts within our project teams
• Prepare, conduct and follow up on client meetings
• Ongoing communication with clients via email, calls and coordination meetings
• Structured management of to-dos, timelines and next steps in daily project work
• Close collaboration with the team on strategy, execution, testing and learnings
• Coordinate creatives, reports and feedback within your project teams
• Clean reporting as well as transparent presentation of results and recommendations

Paid Social Manager – m/w/d

• Execute, and optimize paid search campaigns across platforms
• Support and optimize paid social campaigns across different social platforms and other relevant channels
• Translate campaign data into actionable insights and performance recommendations
• Monitor campaign performance daily and identify opportunities to improve efficiency, conversion rates, and ROAS
• Support ongoing experimentation across marketing strategies, audience targeting, landing pages, ad formats, messaging, and creative
• Assist in implementing and scaling automation workflows, scripts, AI-assisted processes, and performance optimization tools
• Ensure campaign structure, tracking, tagging, and attribution are properly maintained
• Partner with creative and content stakeholders to improve messaging impact, ad performance, and audience engagement
• Stay up to date on paid search trends, platform updates, automation capabilities, and AI developments within performance marketing

Junior Performance Marketing Manager

• You manage your clients' Google Ads campaign budgets so efficiently that revenue growth accelerates significantly.
• Strategy & Scaling: Google Ads standards are the baseline, not the limit. We expect data-driven ideas for efficient budget allocation and sustainable scaling, with a clear focus on business impact.
• Autonomous Account Management: You will take full ownership of multiple e-commerce accounts, including in-depth performance analysis.
• Project Orchestration: As the central point of contact, you hold the threads together and coordinate closely with our internal experts in Creative, Tracking, and Media Buying.
• Trusted Advisor: Being the primary contact for strategic questions means confidently leading client calls, producing analytical reports, and guiding new clients with clear growth roadmaps.
• AI & New Tools: Cutting-edge tools are part of everyday work, including standalone agents in Claude Coding that increase speed and quality.

Performance Marketing Manager, Google Ads

• Conduct initial client meetings to identify needs and define objectives
• Plan and facilitate workshops with clients on strategy, target audiences and performance
• Regular communication with clients and project management for ongoing and future projects
• Conceptualize, plan and execute performance marketing campaigns (Google, LinkedIn, Facebook, Instagram, TikTok)
• Operational implementation and optimization of SEO, SEA (Search Engine Advertising) and paid social activities
• Create creative content and ad copy for ads, landing pages and social media
• Analyze campaign performance, create reports and dashboards (e.g., Looker Studio) and derive concrete optimization measures
• Onboard and supervise interns and working students

• In collaboration with our design team, you will conceptualize campaigns for B2B clients and optimize them for maximum performance across LinkedIn, Google & Facebook.
• You will conceptualize, create, and test various B2B social ad strategies together with your clients.
• You will further develop the B2B division and our service portfolio.
• You will monitor campaign performance and learn from the results.
• You will take responsibility for overall project management and serve as the primary point of contact for your clients.
• You will contribute to internal and external initiatives.

Junior Performance Marketing Manager – B2B

• Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs
• Building and automating workflows, journeys, and trigger-based campaigns
• Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC)
• Integrating and connecting data sources (API, SQL, ETL processes)
• Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.)
• Testing, QA, and monitoring campaigns (including reporting & troubleshooting)
• Close collaboration with Data, Creative, and Project Management teams to deliver holistic CRM projects

Technical CRM Campaign Manager, all genders

• Paid Social Strategy: Du konzipierst und steuerst Kampagnen auf Meta, TikTok und YouTube.
• Creative Briefing: Du briefst Video-Creatives so präzise, dass Hooks sitzen und Storylines konvertieren.
• Employer Branding & Recruiting: Du baust Kampagnen, die Employer Brands zum Leuchten bringen und Bewerbungsprozesse revolutionieren.
• Testing-Kultur: A/B/C-Testings sind dein Standard.
• Data & Tracking: GA4 und der Google Tag Manager sind dein Spielplatz.

Junior Performance Marketing Manager – Paid Social, Video

• Designing campaigns for clients and optimizing them on Meta, LinkedIn, and Google
• Developing and refining B2B social ads strategies
• Monitoring campaign performance and deriving learnings from results
• Responsible for project management and acting as the client contact
• Contributing to internal initiatives such as workshops, process optimizations, and blog posts

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