Performance Marketing

• Manage six-figure advertising budgets for clients such as The Oodie, Kinobody, More Money More Love, and many others
• Execute A/B tests
• Work closely with the creative team to produce top-tier ad creatives
• Unleash your creativity and potential

Performance Marketing Manager

• Push Marketing Owner. You are responsible for the performance of our clients in the paid social area (Meta, TikTok).
• Strategy, not just setup. Develop and implement holistic growth strategies.
• AI integration. Together with our AI engineer you will develop new approaches — from campaigns to the post-click experience.
• End-to-end thinking. You don’t just optimize up to the click; you consistently think through conversion, funnel, and the customer journey.
• Client leadership. You are the strategic point of contact and actively drive the success of your accounts.
• Data-driven. Analyze, interpret, and derive concrete measures for scaling.
• Creative impact. Work closely with the creative team to increase performance in push marketing.

Senior Performance Marketing Manager – Meta Ads

• You manage our clients' advertising accounts on Meta and TikTok and serve as the point of contact for all Paid Social matters
• You contribute to the development of results-driven strategies to achieve target goals and define suitable KPIs to monitor them, including ROAS, CAC, CTR and CPC
• Through data analysis you identify untapped growth opportunities aligned with our clients' strategic objectives and communicate these to other departments or client teams
• Together with client contacts you develop workflows for the continuous production and testing of new creatives and marketing approaches
• You continuously upskill yourself and research and test new channels, formats and approaches to improve marketing performance
• In the medium term you will develop into a team lead role within Paid Media

Media Buyer, Paid Media Manager – Meta, TikTok

• Design and optimize campaigns for clients, with a specific focus on LinkedIn
• Develop and test various B2B social ads strategies
• Take responsibility for overall project management and act as the primary client contact
• Monitor campaign performance and derive learnings from the results
• Contribute to internal initiatives such as workshops and process optimizations.

Performance Marketing Manager – m/f/d

• You build, manage and scale Meta & Google campaigns — from campaign structure (CBO/ABO) and budget management to ongoing optimization aimed at lowering cost per lead.
• You analyze KPIs such as CPM, frequency, CTR, CPL & CAC and derive concrete optimization measures.
• You design and optimize high-converting funnels and landing pages — including copywriting and A/B tests.
• You set up clean ad tracking (Meta Pixel, CAPI, Tag Manager) and ensure data quality.
• You work closely with our creative team and develop new ad tests and creative ideas based on performance data.

Media Buyer – Performance Marketing

• Strategically manage Meta and TikTok campaigns and scale them profitably
• Independently optimize large ad budgets (ROAS, POAS & CAC)
• Develop creative strategies and test them together with the creative team
• Provide strategic consulting to clients and derive actionable recommendations
• Own reporting and lead strategy calls independently
• Develop processes, standards and best practices within the paid social team
• Lead, develop and coordinate an interdisciplinary paid social team consisting of creative strategists, designers, video editors, copywriters and media buyers

Senior Performance Marketing Manager – Paid Social

• You lead our Paid Search area from a subject-matter perspective and take responsibility for complex, international client accounts
• You develop modern Paid Search and full-funnel strategies — data-driven, cross-channel and focused on sustainable growth
• You translate strategic objectives into clear priorities for operational execution and ensure resources are deployed where they will have the greatest impact
• You foster a strong testing and learning culture: formulating hypotheses, running experiments, capturing clear learnings and producing concrete recommendations for action
• You evaluate new platform features, formats, automation and AI capabilities and convert them into scalable standards for the team and clients
• You advise clients and internal stakeholders as an equal partner — acting as a strategic sparring partner for performance, growth and development
• You establish professional standards for methods, quality, account structures and strategic approaches in Paid Search
• You coach and develop colleagues professionally and support the team in day-to-day operations
• You bring our Paid Search expertise to pitches, client presentations and internal knowledge-sharing sessions in a high-impact way

Head of Paid Search, AI Advertising

• Unterstützung bei Planung, Umsetzung und laufender Optimierung unserer Paid-Kampagnen in Google Ads, Bing Ads und Meta Ads
• Pflege und Strukturierung von Kampagnen, Anzeigengruppen, Keywords und Zielgruppen
• Erstellung und Testing von Anzeigentexten und Ad-Creatives
• Durchführung von Wettbewerbs-, Markt- und Creative-Analysen
• Unterstützung bei der kampagnenbezogenen Optimierung von Landingpages und Ad-Copy

Praktikant im Performance Marketing – Pflichtpraktikum

• Du steuerst bezahlte Kampagnen über Google Ads, Meta, LinkedIn oder andere Kanäle - aber dein Anspruch geht über „Kampagne aufsetzen und optimieren" hinaus.
• Du denkst in Funnels, testest systematisch und nutzt KI, um Creatives, Audiences und Bidding-Strategien auf ein Level zu bringen, das manuell nicht erreichbar wäre.

Senior Performance Marketing Manager – AI

• Erstellung von Creatives (Static, Video und Animationen) für Social Advertising Kampagnen auf Facebook, Instagram und TikTok
• Konzeption von Creative Konzepten zusammen mit dem Strategy Team, die sich von der Masse abheben
• Ständige Suche nach aktuellen Trends und Einbringung eigener kreativer Ideen
• Verantwortung für eigene Projektarbeit in einem definierten Umfang und Entwicklung der Qualitätsstandards

Senior Creative Designer, Paid Social

• Du berätst unsere Kunden strategisch zu Performance-Marketing-Maßnahmen und verantwortest die Konzeption, Planung und Steuerung von Kampagnen mit Schwerpunkt auf SEA (Google Ads) und Programmatic Advertising
• Mithilfe aussagekräftiger Analysen identifizierst Du Optimierungspotenziale, leitest Handlungsempfehlungen ab und entwickelst die Performance-Marketing-Kampagnen unserer Kunden kontinuierlich weiter
• Du steuerst und überwachst Kampagnendaten, Budgets sowie relevante KPIs und stellst sicher, dass die definierten Kampagnenziele effizient erreicht werden
• Als zentrale Ansprechperson begleitest Du Deine Kunden über den gesamten Kampagnenverlauf, präsentierst Ergebnisse und Erkenntnisse in aussagekräftigen Reportings und entwickelst gemeinsam mit ihnen nachhaltige Performance-Marketing-Strategien weiter

SEA & Performance Marketing Manager – m/w/d

• Hands-on management and execution of our paid campaigns on Google Ads, Meta and TikTok — from the first impression to conversion
• Continuous campaign optimization based on performance data (ROAS, CAC, CTR, CPC, etc.) — you optimize until the numbers hum
• Build and manage our affiliate program
• Testing new channels such as display and native advertising — you have an appetite for experimenting with new approaches
• Analyze and report campaign performance using our attribution tool, getKlar
• Close collaboration with the Head of Performance & Growth — from daily sparring to joint channel strategy

• Development and management of paid campaigns (Google Ads, Meta, YouTube, etc.)
• Lead generation and funnel filling to activate qualified patients
• Conceptualization and testing of creatives, ad copy and landing pages
• Conversion optimization (A/B testing, UTM tracking, Tag Manager, GA4)
• Analysis and reporting of KPIs such as CPL, ROAS, and funnel drop-offs
• Collaboration with CRM, product and design teams to ensure seamless journeys

Performance Marketing Manager, B2C

• Independently managing customer accounts (from onboarding, optimization to renewal)
• Analyzing cross-channel performance data with the customer (Google Ads, Meta, TikTok, Snap, ChatGPT Ads etc.)
• Identifying optimization opportunities and actionable recommendation
• Consulting our customers on performance marketing topics and best practices for AI implementation
• Close collaboration with Account Managers to strategically develop customer accounts
• Close collaboration with our Product & ML teams to advance our platform

Performance Marketing Manager – Customer Success

• You independently manage medium scale and medium complexity social media campaigns for our clients, develop creative ideas and bring them to life
• You collaborate with Strategy and other internal services while communicating with clients and external partners to ensure seamless project delivery
• You identify procedural and functional challenges, develop solutions and improve productivity, efficiency and alignment across teams
• You analyze trends, prepare internal and external reports and contribute to strategic decision making
• You consistently bring creative and innovative approaches that drive Pulse’s business forward

Influencer Campaign Manager

• You will take operational ownership of our entire Google Ads account (Search, Shopping, Performance Max and YouTube).
• You will independently develop campaign structures, manage bidding strategies, budget allocation and ongoing A/B tests.
• You will work closely with our Head of Growth. They set the strategic direction — you implement it at the highest operational level.
• You will analyze performance data and derive concrete optimization measures.
• You will actively work with attribution and BI tools (e.g., getklar, adtribute or Triple Whale).
• You will keep our tracking clean: GA4, GTM, server-side tracking, cross-domain tracking and conversion modeling are part of your daily routine.
• You will collaborate closely with our Creative team and provide data-driven feedback on creatives, landing pages and ad messaging.
• You will actively use AI tools — especially Claude — for analysis, research, reporting and process automation.
• You will monitor Google updates, competitors and new features and quickly translate relevant insights into profitable actions.

Senior Google Ads Manager

• Du verantwortest einen eigenen Marketing Etat mit Skalierungspotenzial
• Du entwickelst datenbasierte Skalierungsstrategien für wachstumsstarke D2C-Brands und steuerst deren Umsetzung über Meta, TikTok & Co.
• Du analysierst Performance-Daten und optimierst Budgets, Kampagnen und Creatives entlang klarer KPIs (z. B. ROAS, CAC...)
• Du entwickelst eine strukturierte Testing-Roadmap für Creatives und leitest daraus Learnings für zukünftige Kampagnen ab
• Du konzipierst und erstellst Creatives für Paid Social Kampagnen auf Meta, TikTok & Co.
• Du briefst Shootings von Creator Content
• Du managest die Kundenkommunikation und - Beziehung

Senior Performance Marketing Manager – Meta, TikTok Ads

• Konzeption, Steuerung, Optimierung und Skalierung von Social Paid Kampagnen auf allen relevanten Social Media Plattformen (z. B. TikTok, Instagram, Pinterest, LinkedIn etc.)
• Strategische Beratung (inter-)nationaler Kunden bei der Entwicklung und Umsetzung datengetriebener Social-Media-Strategien sowie Verantwortung für die Planung und Umsetzung komplexer Kampagnenprojekte
• Analyse, Auswertung und kontinuierliche Optimierung relevanter Performance-KPIs sowie Ableitung datenbasierter Handlungsempfehlungen zur Weiterentwicklung der Kampagnen
• Beobachtung von Markt- und Branchentrends, Testing neuer Plattform-Features sowie Entwicklung innovativer Ansätze zur Generierung von Best Practices und erfolgreichen Case Studies
• Enge Zusammenarbeit mit internen Teams sowie Unterstützung bei der Weiterentwicklung interner Social Paid Prozesse, Standards und des fachlichen Wissenstransfers innerhalb des Teams

Senior Paid Social Marketing Manager

• As Junior Campaign Manager you support the implementation and coordination of our client campaigns and work closely with our sales/marketing team.
• Planning and execution of client campaigns
• Reporting & optimization of ongoing campaigns
• Management of relevant key accounts
• Oversight of the benefits platform
• Identifying new monetization opportunities

Junior Campaign Manager

• Push Marketing Owner. You are responsible for our clients' performance in Paid Social (META, TikTok).
• Strategy, not just setup. Develop and implement holistic growth strategies.
• AI Integration. Together with our AI Engineer you will develop new approaches—from campaign concepts to the post-click experience.
• End-to-end thinking. You optimize beyond the click, consistently considering conversion, funnel and customer journey.
• Client leadership. You act as the strategic contact person and actively drive the success of your accounts.
• Data-driven. Analyze, interpret and derive concrete measures for scaling.
• Creative impact. Work closely with the creative team to boost performance in push marketing.

Performance Marketing jobs in Germany

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Performance Marketing Manager

Senior Performance Marketing Manager – Meta Ads

Media Buyer, Paid Media Manager – Meta, TikTok

Performance Marketing Manager – m/f/d

Media Buyer – Performance Marketing

Senior Performance Marketing Manager – Paid Social

Head of Paid Search, AI Advertising

Praktikant im Performance Marketing – Pflichtpraktikum

Senior Performance Marketing Manager – AI

Senior Creative Designer, Paid Social

SEA & Performance Marketing Manager – m/w/d

Performance Marketing Manager

Performance Marketing Manager, B2C

Performance Marketing Manager – Customer Success

Influencer Campaign Manager

Senior Google Ads Manager

Senior Performance Marketing Manager – Meta, TikTok Ads

Senior Paid Social Marketing Manager

Junior Campaign Manager

Senior Marketing Manager – Meta Ads