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Head of Paid Search, AI Advertising
hurra.com™Head of Paid Search & AI Advertising managing international accounts for a digital performance agency. Developing strategies with high responsibility and collaborative impact in a remote environment.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Search and Search Advertising, with a strong focus on developing data-driven strategies and optimizing complex account structures. Capable of fostering a testing culture and providing strategic insights to clients and stakeholders.
Highest-signal resume keywords
Paid Search ExpertisePerformance Marketing StrategySmart BiddingAnalytical MindsetClient Consulting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchSearch AdvertisingData-Driven StrategyComplex Account StructuresAutomationPerformance MaxTesting and ExperimentationHypothesis DevelopmentStructured TestingDigital Growth Levers
Soft Skills
Confident PresenceIndependent WorkingCoaching and DevelopmentStrategic SparringCommunication
Industry Keywords
SEACross-Channel StrategyTesting CultureClient PresentationsProfessional Standards
About the role
Key responsibilities & impact- You lead our Paid Search area from a subject-matter perspective and take responsibility for complex, international client accounts
- You develop modern Paid Search and full-funnel strategies — data-driven, cross-channel and focused on sustainable growth
- You translate strategic objectives into clear priorities for operational execution and ensure resources are deployed where they will have the greatest impact
- You foster a strong testing and learning culture: formulating hypotheses, running experiments, capturing clear learnings and producing concrete recommendations for action
- You evaluate new platform features, formats, automation and AI capabilities and convert them into scalable standards for the team and clients
- You advise clients and internal stakeholders as an equal partner — acting as a strategic sparring partner for performance, growth and development
- You establish professional standards for methods, quality, account structures and strategic approaches in Paid Search
- You coach and develop colleagues professionally and support the team in day-to-day operations
- You bring our Paid Search expertise to pitches, client presentations and internal knowledge-sharing sessions in a high-impact way
Requirements
What you’ll need- Minimum of 5 years’ experience in Paid Search, SEA or Search Advertising
- Strategic understanding of performance marketing, business objectives, data and digital growth levers
- Experience with complex account structures, automation, Smart Bidding, Performance Max and modern search setups
- Analytical mindset: you identify patterns, set clear priorities and derive concrete recommendations for action
- Testing mindset: you develop hypotheses, run structured tests and systematically improve accounts
- Confident presence in client consulting, strategic sparring and presentations
- Structured, independent way of working
- Business-fluent German (C2); English skills are an advantage
Benefits
Comp & perks- 100% remote work with flexible working hours
- Responsibility and trust from day one
- Short communication channels, fast decision-making and direct collaboration with strategy, tech and management
- International client projects with high visibility and strategic impact
- No micromanagement — quality, impact and reliability are what matter
- An experienced, collegial team with strong expertise that works pragmatically
- Space to develop professionally, share knowledge and advance your own initiatives
- Great perks such as a company bike or EGYM Wellpass