Performance Marketing Manager

BARFER’S

Performance Marketing Manager overseeing paid campaigns across Google Ads, Meta, and TikTok for BARFER'S pet food. Focusing on performance data analysis and continuous campaign optimization.

Posted 7/14/2026full-timeBerlin • 🇩🇪 GermanyJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid campaigns across Google Ads, Meta, and TikTok, with a strong analytical mindset to drive performance improvements. Proficient in building affiliate programs and collaborating closely with leadership to develop effective channel strategies.

Highest-signal resume keywords

Performance MarketingGoogle AdsMeta Business ManagerCampaign OptimizationFluent German (C1)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisConversion Rate OptimizationAffiliate Program ManagementPerformance Metrics Interpretation

Soft Skills

Strong Execution SkillsAnalytical Mindset

Tools & Technologies

GetKlarTikTok

Industry Keywords

D2CE-commercePaid AdvertisingDisplay AdvertisingNative Advertising

About the role

Key responsibilities & impact

Hands-on management and execution of our paid campaigns on Google Ads, Meta and TikTok — from the first impression to conversion
Continuous campaign optimization based on performance data (ROAS, CAC, CTR, CPC, etc.) — you optimize until the numbers hum
Build and manage our affiliate program
Testing new channels such as display and native advertising — you have an appetite for experimenting with new approaches
Analyze and report campaign performance using our attribution tool, getKlar
Close collaboration with the Head of Performance & Growth — from daily sparring to joint channel strategy

Requirements

What you’ll need

1–3 years of hands-on experience in performance marketing, ideally in a D2C or e-commerce environment
Practical experience with Google Ads and Meta Business Manager; TikTok experience is a plus
Analytical mindset: you interpret data insights and translate them into concrete actions
Strong execution skills — you prefer doing over planning
Fluent German (C1 or higher); English skills are a plus

Benefits

Comp & perks

A fast-growing, profitable company with a genuine purpose: animal health
Bring your dog to work — your dog is warmly welcome
Flexible mobile working options for a balanced work-life
30 days of vacation per year — and best of all: your birthday is a paid day off
30% employee discount on all BARFER'S products
A BARFER'S card worth €50 per month for personal purchases
12-month language course via Babbel after the probationary period
Discounts on the Deutschlandticket and JobRad (company bike leasing)
Short distances and genuine teamwork: production, warehouse, office and central departments are on-site. You'll be close to the product and the team and gain direct insight into what makes BARFER'S special.