BARFER’S

Marketing

• Conceptualizing and executing advertising campaigns: You will support the marketing team in developing and implementing promotions, special offers and marketing campaigns both online and offline
• Market analysis and target audience research: You will monitor the market and competitors and work closely with our target audiences to understand their needs
• Budget planning and cost calculation: You will learn how to plan a marketing budget and will be involved in marketing controlling
• Evaluation and presentation of marketing activities: You will assist in preparing analyses and reports for all campaigns and present the results within the marketing team
• Organization of events and promotional activities: You will support the planning and execution of events and promotions, e.g. in our stores
• Social media: You will assist the team in planning and content creation for TikTok, Facebook and Instagram

Commercial Clerk – Marketing Communications

Performance Marketing

• Hands-on management and execution of our paid campaigns on Google Ads, Meta and TikTok — from the first impression to conversion
• Continuous campaign optimization based on performance data (ROAS, CAC, CTR, CPC, etc.) — you optimize until the numbers hum
• Build and manage our affiliate program
• Testing new channels such as display and native advertising — you have an appetite for experimenting with new approaches
• Analyze and report campaign performance using our attribution tool, getKlar
• Close collaboration with the Head of Performance & Growth — from daily sparring to joint channel strategy

Performance Marketing Manager

• Conceptualizing and executing advertising campaigns: You will support the marketing team in developing and implementing promotions, campaigns and marketing activities both online and offline
• Market analysis and target group research: You will monitor the market and competitors and work intensively with our target audiences and their needs
• Budget planning and cost calculation: You will learn how a marketing budget is planned and will be involved in marketing controlling
• Evaluation and presentation of marketing activities: You will assist in preparing analyses and evaluations of all campaigns and present the results within the marketing team
• Organization of events and promotional activities: You will support the planning and execution of events and promotions, e.g. in our stores
• Social media: You will assist the team with planning and content creation for TikTok, Facebook and Instagram

Apprenticeship as Commercial Trainee – Marketing Communications

Growth Marketing

• Führung und Weiterentwicklung eines kleinen interdisziplinären Teams von Performance-Managern und Analysten
• Steuerung der externen Agentur
• Fokussierung auf Wachstum und Optimierung der Neu- und Bestandskunden und wesentlichster KPIs (Umsatz, AOV, CAC, CLV, etc.)
• Entwicklung und Umsetzung der Performance-Marketing-Strategie (SEA, Paid Social, Display, Affiliate, Programmatic, etc.)
• Kontinuierliche Optimierung der Customer Journey mit Fokus auf Conversion, Retention und Customer Lifetime Value
• Aufbau und Skalierung von Growth-Strategien inkl. Testing-Frameworks (A/B-Tests, Funnel-Optimierung, Marketing-Automation)
• Datengetriebene Analyse von Kampagnen-Performance, Budget-Allokation und Forecasts
• Enge Zusammenarbeit mit Brand, CRM, Finance, Geschäftsführung und Board zur ganzheitlichen Wachstumsstrategie
• Berichtslinie zum CEO

Commercial Clerk – Marketing Communications

Performance Marketing Manager

Apprenticeship as Commercial Trainee – Marketing Communications

Head of Performance & Growth – All Genders