Performance Marketing Manager, B2C

Enmedify Health

Performance Marketing Manager developing and managing B2C marketing strategies for Swiss Alpinopharma's cannabis therapy. Focused on digital growth and automated patient communication.

Posted 7/13/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital B2C marketing with a focus on conversion optimization and performance-driven strategies. Proficient in managing paid campaigns across platforms like Google Ads and Meta, while analyzing KPIs to drive results.

Highest-signal resume keywords

Google Ads ManagementMeta Business ManagerConversion OptimizationKPI AnalysisFluent German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital B2C MarketingLead GenerationA/B TestingUTM TrackingTag ManagerGA4Ad Copy DevelopmentLanding Page TestingPerformance-Driven ScalingData-Driven Decision Making

Soft Skills

Self-DrivenResults-OrientedStrategic Thinking

Industry Keywords

E-HealthD2CE-Commerce

About the role

Key responsibilities & impact

Development and management of paid campaigns (Google Ads, Meta, YouTube, etc.)
Lead generation and funnel filling to activate qualified patients
Conceptualization and testing of creatives, ad copy and landing pages
Conversion optimization (A/B testing, UTM tracking, Tag Manager, GA4)
Analysis and reporting of KPIs such as CPL, ROAS, and funnel drop-offs
Collaboration with CRM, product and design teams to ensure seamless journeys

Requirements

What you’ll need

Several years of experience in digital B2C marketing (e.g., e-health, D2C, e-commerce)
Solid knowledge of Google Ads, Meta Business Manager and web analytics
Expertise in conversion optimization and performance-driven scaling
KPI-focused with a structured, data-driven working style
Self-driven, results-oriented and strategic thinker
Fluent German, good English

Benefits

Comp & perks

100% remote with clear accountability for results
Direct impact on growth and access to therapy
Fast cycles: test, scale, learn — without lengthy approvals
Committed team with real creative freedom
Modern tools & open culture for new ideas