Media Buyer, Paid Media Manager – Meta, TikTok

RETITO GmbH

Media Buyer managing advertising accounts on Meta and TikTok for start-ups and scale-ups in E-Commerce. Developing strategies and identifying growth opportunities for clients.

Posted 7/20/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Paid Social advertising accounts on Meta and TikTok, with a strong focus on data analysis, strategy development, and performance optimization. Capable of leading teams and collaborating across departments to drive marketing success.

Highest-signal resume keywords

Media Buying ExperienceData Analysis SkillsKPI DevelopmentAd Account ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SocialPaid SearchData TrackingGrowth Strategy DevelopmentKPI Monitoring

Soft Skills

Communication SkillsCollaboration

Tools & Technologies

GA4Looker StudioGoogle Tag ManagerData FeedsProduct Catalogs

Industry Keywords

ROASCACCTRCPCOnline Marketing

About the role

Key responsibilities & impact

You manage our clients' advertising accounts on Meta and TikTok and serve as the point of contact for all Paid Social matters
You contribute to the development of results-driven strategies to achieve target goals and define suitable KPIs to monitor them, including ROAS, CAC, CTR and CPC
Through data analysis you identify untapped growth opportunities aligned with our clients' strategic objectives and communicate these to other departments or client teams
Together with client contacts you develop workflows for the continuous production and testing of new creatives and marketing approaches
You continuously upskill yourself and research and test new channels, formats and approaches to improve marketing performance
In the medium term you will develop into a team lead role within Paid Media

Requirements

What you’ll need

Several years of experience in media buying on Meta, TikTok and other platforms
Holistic understanding of online marketing from A to Z, including Paid Social, Paid Search and other channels
Experience with ad accounts with at least €50k ad spend per month
Experience in tracking and data analysis, GA4, Looker Studio, Google Tag Manager (or alternative platforms)
Experience working with data feeds and product catalogs
Excellent English skills

Benefits

Comp & perks

Above-average, performance-based compensation
Maximum flexibility and remote work thanks to an all-remote philosophy
Numerous training opportunities such as events, trade shows and online courses
Regular team events such as workations
Co-working membership for Design Offices available upon request