Marketing Analyst

• Review and interpret ServiceNow (SNOW) stories to perform quality assurance testing on SpecPro data ahead of weekly releases
• Verify data accuracy, including effective dates, configurations, and version control prior to deployment
• Validate rule logic and hierarchical data flows to ensure a seamless and positive dealer spec’ing experience
• Complete SpecPro and foundational PDM (Product Data Management) training to build knowledge of rule structures, syntax, and testing best practices
• Collaborate with cross-functional teams, including New Truck Pricing, CAE, and our Sales and Marketing teams, to support continuous improvements and release readiness
• Prepare and distribute weekly Dealer Notification Letters outlining updates included in each SpecPro release

Technical Marketing Analyst

Technical Marketing Analyst I

• Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
• Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
• Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
• Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
• Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
• Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making

Senior Marketing Analyst

• Assist in planning, building, testing, and scheduling quarterly outbound campaigns
• Segment contacts and build audience lists for campaigns
• Identify growth opportunities in HubSpot to increase lead engagement and conversion
• Maintain overall HubSpot database hygiene in real-time
• Prepare and update dashboards and reports for growth partners to report on prospect activity and progress (sales, BD, leadership, partner sellers)
• Generate weekly sales and marketing performance reports (pipeline health, campaign activity)
• Monitor SLA adherence (response times, task completion, follow-ups)
• Build and maintain ICP-aligned prospect lists
• Regularly audit and deduplicate contact/account records and maintain data sync accuracy across platforms
• Utilize ZoomInfo to clean, enrich, and segment prospect data into precise audience lists for targeted marketing initiatives
• Maintain shared documentation of workflows and processes
• Manage recurring tasks with consistency and reliability through ClickUp
• Assist with research projects, list building, and data cleanup

Marketing Operations Assistant – Marketing Analyst

• Analyze metrics across program performance, promotional pricing, channels, past campaigns and explore new business opportunities
• Deep dive into customer behavior and trends, generating insights that can lead to deeper customer relationships
• Maintain, improve, and develop dashboards for key performance indicators, while also monitoring and understanding changes in key metrics.
• Ideate/ design new experiments and present recommendations

• Own the analytics strategy for retention marketing and product marketing, including defining KPIs, building measurement frameworks, and translating outputs into actionable recommendations for key stakeholders.
• Partner with product and lifecycle marketers to design and evaluate A/B tests and experiments across email, push, and in-app channels, ensuring rigorous incrementality measurement.
• Build and maintain dashboards and reporting infrastructure that give marketing and product teams a clear, real-time view of retention health and campaign performance.
• Develop deep behavioral insights into how different user segments activate, retain, and churn, using cohort analysis, LTV modeling, and churn prediction to surface at-risk users and high-value audiences before they're lost.
• Collaborate with Growth Marketing and Finance on planning, forecasting, and performance tracking, and support translation of company OKRs into Growth Marketing team priorities.
• Work cross-functionally with Product and Product Analytics to align on shared metrics, improve data instrumentation, and surface insights that inform both marketing and product roadmaps.

Lead Marketing Analyst, Growth Marketing

• Analyze data from marketing campaigns
• Provide insights to support growth strategies
• Collaborate with growth and partnerships teams
• Report directly to the Manager of Organic Growth

Growth Marketing Analyst

• Evaluates data, business trends and proactively communicates insights
• Provides monthly reporting and key senior management reports
• Executes requested analyses, ad hoc reports, and provides the 'story'
• Works cross-functionally to pull together insights from a variety of sources
• Helps prepare Situation Assessment for annual planning

Brand Marketing Analyst, Spreads

• Develop, implement, and oversee various marketing communication strategies.
• Collaborate with agency partners and FDM teams to ensure consistent messaging across communication channels.
• Attract and maintain a customer base by conveying product and service value.
• Enhance brand awareness and drive engagement to contribute to company growth.

Integrated Marketing Analyst

• Support quality control processes to ensure accurate and timely inventory creation for lease turn ins and repossessions, reducing delays in reconditioning and sales readiness.
• Partner with sales team to advance continuous improvement initiatives using performance analytics, root cause reviews, and targeted feedback.
• Manage updates to operational procedures in Compass, maintaining version control and supporting cross team alignment as processes changed.
• Direct monthly corporate audits and manage cross functional preparation, documentation accuracy, and organizational readiness.
• Maintain Remarketing and Asset Management policies by managing updates within the enterprise repository and helping ensure teams adhered to evolving processes.
• Evaluate NASC workflows for compliance, operational soundness, and cross team impact, approving changes prior to publication.
• Oversee creation and delivery of training programs to ensure all operational teams remain compliant and capable of executing policy updates smoothly.
• Design, implement, and supervise monthly inventory audit cycles to ensure accurate, reliable data flow between Asset Management, NASC, and vendor partners.
• Lead bi annual ICS evaluation programs—including testing, documentation, and remediation—to support enterprise risk management.
• Act as the primary point of contact for audit inquiries, corrective action planning, and timely closure of identified gaps.
• Champion enhancements within ALFA, PEGA, FORMS, and related systems by identifying modernization opportunities and prioritizing requirements with IT and leadership.
• Oversee user acceptance testing strategy and execution, ensuring system updates meet business needs, reduce manual work, and improve reporting accuracy.
• Maintain ongoing system evaluation to ensure Asset Management and Remarketing leadership have trusted, actionable KPI reporting.
• Own the generation, accuracy, and governance of reporting used by Asset Management leadership for reserve management and performance planning.
• Oversee the review and exception handling of operational reports (e.g., Expense After Disposal, reconditioning invoices, RISC discrepancy reports) ensuring timely resolution and proper accounting.
• Manage high risk administrative processes—purchase order oversight, Do Not Meet Reserve governance, legal hold compliance—ensuring adherence to corporate controls and timely execution.

Remarketing Analyst

• Develop and program complex SQL stored procedures, views, and functions using T-SQL.
• Perform duties using system development lifecycle (SDLC).
• Perform quantitative analysis and apply technological data mining and analysis.
• Develop forecasting models for campaign budgeting and member growth projections.
• Develop analytical models for churn analysis, member lifetime value, and ROAS.
• Maintain analytical reports, dashboards, and visualizations.
• Design and implement digital analytic tools for monitoring website usage.
• Consult with the marketing team on business processes and data quality.
• Lead data visualization and storytelling efforts.

• Work within a team of 3-5, managing 4-5 accounts to drive client success across online platforms.
• Collaborate with a Performance Marketing Supervisor to optimize budget allocation, create impactful ad copy, enhance sales strategies, handle complex issues, explore new platforms, provide detailed client reports, participate in strategic planning, and maintain client communications.

Performance Marketing Analyst

• Support brand media measurement planning and strategy
• Collaborate with Brand Marketing and Data Science teams
• Own critical analytical reporting on metrics
• Create and manage data pipelines from multiple sources
• Deliver media performance reviews and strategic recommendations

Senior Marketing Analyst – Contract

• Help clients maximize value from their marketing data
• Own client delivery end-to-end for assigned accounts — from data modeling through final reporting
• Design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting
• Manage data transformations in dbt and work with complex, multi-source data architectures
• Leverage AI tools (e.g. Codex, Claude) to accelerate workflows
• Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly

• Conduct deep-dive analyses to uncover insights that drive profitable customer acquisition and long-term engagement.
• Design, execute, and analyze rigorous A/B and multivariate testing frameworks to optimize conversion rates and spend allocation.
• Support Product and Marketing teams in designing high-performing customer journeys, focusing on the cadence and sequence of interactions that maximize LTV
• Build and maintain automated dashboards in Looker Studio or Tableau to track real-time performance, attribution, and CPA
• Use predictive insights to lead budgeting, forecasting, and "what-if" scenario planning for quarterly growth targets.
• Act as a bridge between Marketing, Product, and Data Science to ensure data integrity and alignment on overarching strategic goals.
• Present findings and recommendations to stakeholders at all levels

• Engage with our community online
• Keep communities healthy by moderating channels
• Stay ahead of the conversation by monitoring community sentiment
• Support content and campaigns with Integrated Marketing Managers

Integrated Marketing Analyst, Community – Short Term

• Apply advanced statistical techniques to evaluate marketing channel performance, customer behavior, and digital campaign effectiveness
• Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights
• Perform quantitative and statistical analyses (e.g., A/B testing, attribution analysis, segmentation, propensity modeling)
• Analyze and optimize performance of digital marketing campaigns
• Support and mentor junior analysts
• Develop and enhance dashboards and reporting solutions in partnership with Marketing teams

Senior Quantitative Marketing Analyst, Customer Insights – Analytics

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Benefit Marketing Analyst

• Maintain all Angi, BBB, and Yelp profiles which includes adjusting when offices have any changes or creating new profiles when new offices are opened.
• Track daily campaigns spend and performance while providing recommendations for market adjustments, budget reallocations, profile changes, and opportunities for expansion.
• Analyze performance trends of print, aggregator, and affiliate channels.
• Identify and communicate with management teams opportunities to improve creative and digital performance.
• Track channel performance towards monthly and yearly KPIs, identifying trends for specific office locations and service lines.
• Create reports, dashboards and ad hoc analyses for print, aggregator, and affiliate performance marketing management teams
• Conduct analysis across large datasets to understand channel performance, market trends, and progress towards business objectives
• Provide channel specific reports to various marketing and business stakeholders including query reports, demand reports and performance reports.
• Work with Head of Direct Response to provide updates on tests, experiments, and large-scale projects
• Track spend, budget and submit monthly invoices for print, aggregator, and affiliate channels.

Marketing Analyst, Print and Digital

• Engage with the internal business marketing and product teams to execute key initiatives
• Interpret business needs into campaign data requirements
• Build and execute marketing campaigns across multiple channels
• Perform campaign data quality control to verify expected result and campaign requirements are met
• Coordinate campaign deliverables to internal and external end users

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