Marketing Analyst

• Support data-driven decision-making by analyzing business, public, and open source data
• Create accurate and insightful reports
• Develop dashboards and visualizations
• Conduct regular data audits to ensure data integrity
• Design dashboards and reports to track performance using relevant tools (e.g., Tableau, Power BI, Qlik)

Senior Analyst – Marketing Insights

• Primary lead for administering GPO contracting activities and acts as a liaison for related activities between Sales and Contract Marketing
• Leads GPO and IDN contract sign up process for all products and designated accounts under the commercial area of focus (Pharmaceuticals, Infusion Therapy & Medical Device, or Biosimilars)
• Administers, and maintains all contract set up in Model N system
• Working knowledge of the administration and governance of pricing relationships, membership rosters, and contract eligibility process
• Participates and recommends contract terms for customer agreements
• May directly interface with customer on contract negotiations
• Timely, and efficient confirmation, and validation of contract set up and eligibility within required timelines
• Compiles and maintains product information for bids/RFP’s and RFI’s
• Maintains and provides guidance on all contracting activities, such as bids/RFP’s, terms and conditions, and redlining in collaboration with other functional stakeholders in accordance with department and company policies
• Supports and executes contract strategy and bid responses in cooperation with senior leaders across the commercial organization
• Collaborates with internal functional groups relative to assigned accounts which includes written correspondence, contract updates and maintenance, milestone tracking, billing, and membership
• Proactively tracks, governs, and leads expiring contracts or extension activities
• Provides and ensures accuracy of ad hoc reporting as needed
• Identifies process improvement opportunities, and develops, or enhance tools to assist in the work deliverables
• Uses SAP, Model N, Qlik, CLM, CRM and other databases/tools to obtain, prepare, compile, and analyze information
• Analyzes KPIs to drive improvements in contract marketing process
• Provides support during new product launches by ensuring contract information is up to date
• Completes all training requirements, including all department-specific, compliance training, etc.
• Participates in any and all reasonable work activities as assigned by management

Senior Analyst, Contract Marketing – IV Therapy

• Support multiple stakeholders within a fast-moving and growing marketing team.
• Support core marketing functions, including creating and reviewing audiences and lists for marketing campaigns, providing input on marketing plans, evaluating and reporting on campaign performance, and validating numbers used in marketing materials.
• Develop and maintain engaging self-service visualizations, reports, and dashboards in Power BI, applying standards for data and report quality.
• Prepare and present data insights targeted to specific audiences, including leadership, business stakeholders, and technical subject matter experts.
• Collaborate with stakeholders to understand their information needs/requirements and deliver solutions aligned to business goals.
• Perform exploratory data analysis to understand utility/value of new and existing data sets. Apply domain knowledge to interpret the data.
• Contribute to business systems bug/feature development prioritization by identifying issues and describing their potential risks/impacts for both business and technical audiences.
• Inform and educate marketing teams regarding best practices for uses of data and reporting available to them.
• Develop and maintain an understanding of marketing business processes and how they relate to overall organizational functioning.
• Provide recommendations and input on marketing operations and processes.
• Identify potential process issues and data gaps within the business and champion solutions for them from definition to execution.
• Document existing and new processes in a standard operating procedure format.
• Facilitate meetings with stakeholders to identify business problems and analyze for root causes.
• Perform other job-related duties as assigned.
• Perform all functions of the job in a safe manner.

Operations Analyst

• Serve as the strategic analytics partner for lifecycle and CRM initiatives
• Partner with PMM, Product, and Data Science to measure impact, improve lifecycle programs, and identify opportunities
• Own measurement strategy for lifecycle programs and experiments
• Analyze user behavior across lifecycle stages to identify patterns and high-impact levers for retention
• Communicate insights clearly and influence through data

Lead Product Analyst, Lifecycle Marketing

• Measure and analyze the ROI, efficiency, and effectiveness of all marketing programs, channels, and campaigns (digital, content, events, etc.).
• Analyze conversion rates across every stage of the marketing and sales funnel, identifying key friction points and providing recommendations to accelerate velocity from Inquiry to Closed Won.
• Ensure accurate tracking and data quality within core marketing systems (e.g., Marketo, HubSpot, Google Analytics) and their integration with Salesforce, working with the DX team as needed.
• Develop, maintain, and report on multi-touch attribution models to accurately credit marketing influence and investment across the customer journey.
• Collaborate with Marketing leadership to forecast pipeline contribution, demand targets, and provide data to inform budget allocation decisions.
• Design and maintain dashboards that clearly visualize key marketing KPIs (MQL volume, CPL, pipeline contribution) for leadership and tactical teams.

Revenue Operations Analyst

• Build and extend the marketing metrics (signups, cost per signup, CPA, attribution, engagement, retention) and reporting so partners can self-serve and trust the numbers.
• Design the measurement approach alongside a campaign — defining KPIs, instrumentation needs, and success criteria before launch.
• Own a process that connects campaign activity to downstream business signals (engagement spikes, care utilization, conversions) in near-real-time.
• Partner on experiment design: pressure-test the hypothesis, check that tests are powered and correctly set up.
• Run post-mortems that go past “what happened” to “what we should do next.”
• Apply causal methods — incrementality testing, geo/holdout designs, and media mix modeling.
• Build LTV analysis by channel to guide budget allocation and channel strategy.
• Stand up and maintain attribution across SKAN (iOS) and web.
• Partner with Product to land a “How did you hear about us” (HDYHAU) survey in the mobile onboarding flow.
• Analyze trial-to-paid conversion, engagement, churn, and reactivation across the lifecycle.

• The Analyst, Contract Marketing is responsible for managing contracting activities for GPO’s, IDN’s and complex key accounts.
• Including mentoring and training the Commercial Operations Contract and Pricing Team to better support NAM Medical Devices and Infusion Therapy Sales and Marketing, ensuring alignment with company goals and objectives.
• Collaborates with Senior Management, Contract Marketing to identify training needs and implements new processes to improve overall team efficiency and productivity.
• Creates and manages customer agreements for GPO, IDN’s and complex key accounts.
• Works cross-functionally with the Commercial, Finance, and Legal teams on contract development, administration, compliance and reporting.
• Develops implements, administers, and maintains the key contracts under area of responsibility including contract eligibility and contract pricing.
• Administers and maintains customer-specific pricing and quotes within Fresenius Kabi’s systems for assigned accounts.
• Develops and coordinates assigned account contracts, amendments, new product offers, contract implementation and maintenance including contract eligibility and COT review.
• Manages pricing relationships between GPO contracts including Acute, Alternate, DSH, Retail and Committed contracts.
• Works with Sales and National Accounts team to support and execute Device and Infusion Therapy support of contract strategies.
• Redlines customer agreements in collaboration with internal team stakeholders (legal, contract marketing and NA).
• Responsible for leading RFI, RFP and bid submissions.
• Generates monthly customer and sales reports with an emphasis on continual enhancements.
• Conducts analysis to calculate customer rebates and penalties as outlined in customer agreements.
• Administers and tracks the placement of equipment at a customer location.
• Manage and resolve customer pricing disputes.
• Prepares and distributes ad hoc sales and management reports.
• Creates customer lease orders, financing, and billing plans within Fresenius Kabi’s ERP system.
• Responsible for the developing and maintaining content for the Contracts and Pricing Team Training Library and SOP’s.
• Coordinates and provides training to new hires and cross functional partners.
• Identifies and implements new processes to improve overall team efficiency and productivity.
• Facilitates and supports cross-functional process improvements.
• Completes all training requirements, including all department-specific, compliance training, etc.
• Participates in any and all reasonable work activities as assigned by management.

Analyst, Contract Marketing – IV Therapy

• Assist with the implementation of the analytics strategy impacting all marketing functional areas.
• Manage analytics and reporting platforms.
• Perform quantitative and qualitative data analysis to develop key insights and recommendations to support demand generation, messaging and content strategy across the buyers' journey.
• Leverage trends, research, best practices, first- and third-party data to conceptualize, validate and test new ideas for continuous improvement.
• Work with key stakeholders to define and monitor key performance indicators.
• Partner across the organization to deliver on Velera business objectives.
• Track, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership team.
• Work with internal stakeholders to establish KPIs and related metrics for strategies, new content, launches and enhancements.
• Collaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting.
• Support business initiatives by identifying key trends that can drive growth for the business.
• Analyze metrics and user behavior to define trends and opportunities for improvement.
• Optimize campaigns and drive growth against corporate goals using performance metrics and insights.
• Develop frameworks to support campaign tagging across marketing channels and conversion optimization strategies.
• Manage analytics platforms and partner with Web, CRM, Events, Communications and Sales teams.
• Help deepen understanding of client engagement across all digital channels throughout the buying journey.
• Maintain and track KPI performance and ensure that data and reports are updated and shared as appropriate.
• Create and maintain dashboards and reports for internal stakeholders that track and interpret key metrics.
• Produce and present executive reports that provide recommendations to drive decision-making.
• Develop and automate regular reports for internal stakeholders and leadership on a routine basis.

Marketing Performance Analyst

• Support financial planning, budgeting, and forecasting for marketing headcount and operational expenses
• Analyze complex datasets to develop scalable reporting solutions for Marketing month-end close, Budget-vs-Actuals variance analysis, and insight-driven forecasting.
• Develop scenario-based financial models to assess marketing investments, ROI, and performance trends.
• Partner with Marketing Operations and Strategy & Analytics teams to align financial plans with GTM initiatives and revenue growth strategies.
• Provide data-driven insights and recommendations to FP&A & GTM senior leadership
• Leverage AI, automation, and analytics tools to enhance forecasting accuracy and financial reporting.
• Identify cost optimization opportunities and support strategic resource allocation.

Financial Analyst, Marketing

• Owns execution of ancillary RFPs for large group clients, both new business and renewal.
• Serves as a subject matter expert and resource for peers.
• Leverages ancillary benefits knowledge to conduct a thorough analysis and highlight plan design modifications, enhancements, and deviations that go beyond price comparisons.
• Adheres to all clearly defined best practices and Service Level Agreements (SLAs) to ensure we’re providing a timely and quality deliverable to our broker partners.
• Maintains all marketing opportunities in the organization’s Customer Relationship Management system (CRM) to ensure seamless integration with cross-functional teams.
• Builds relationships with internal colleagues as well as external broker and carrier partners.
• Supports efforts to gather carrier underwriting guidelines, plan administration insights, & compliance details in support of internal processes and broker education.
• Identifies continuous improvement opportunities and implements strategies and solutions developed in partnership with leadership.

Senior Marketing Analyst – Ancillary Insurance Benefits

• Provide thought leadership and strategic partnership to both Product and Marketing stakeholders, influencing roadmap and channel investment decisions with data-driven insights
• Own the experimentation strategy across product and marketing workstreams, including test design, success metrics, sample-size estimation, guardrails, and results interpretation
• Apply causal inference methods such as difference-in-differences and propensity score matching to move beyond correlation and identify what is actually driving metric movement
• Partner with Data Science to contribute to predictive models, including churn, LTV, and conversion propensity, that directly inform product and marketing decisions
• Own conversion funnel analytics end to end, identifying drop-off points, diagnosing root causes, and partnering with Product and Category teams to drive measurable improvements
• Assess paid channel performance across SEM, Social, and CRM, and translate findings into clear investment and optimization recommendations, supporting incrementality testing and attribution work
• Work cross-functionally with Data Science, Analytics Engineering, and Data Engineering teams to define tracking requirements and ensure data integrity across product and marketing workflows
• Use Python or R alongside SQL to develop scalable analytical solutions and modeling outputs that go beyond what dashboards alone can answer
• Design intuitive Looker dashboards that democratize data and elevate self-service capabilities across Product and Marketing teams
• Segment users based on demographic, behavioral, and psychographic attributes to tailor product experiences, lifecycle communications, and marketing targeting
• Champion data quality, documentation, and deliverable consistency while serving as a mentor to junior analysts
• Create and maintain KPI frameworks and measurement plans for new features and initiatives
• Conduct deep-dive analyses to answer strategic business questions, quantify opportunities, and recommend clear actions

Staff Analyst, Product & Marketing

• Responsible for delivery of actionable insights and analysis in response to key business questions
• Support the key Brand and Marketing teams, providing day-to-day reporting and analytics
• Analyze data from both internal and external sources to support business objectives
• Provide campaign analysis and enable data driven marketing decisions across the marketing teams
• Handle both day-to-day reactive operational requirements and larger complex projects while being able to meet deadlines
• Build and maintain datasets, reports and dashboards

Marketing Retention Analyst

• Own Campaign Measurement and Performance Reporting
• Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives
• Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI
• Ensure consistent reporting standards across channels, teams, and stakeholders
• Translate raw campaign data into performance narratives that drive decisions
• Collaborate on Campaign Planning
• Use Airtable to support campaign hierarchy, planning and tracking
• Structure and optimize how campaign and performance data is organized and accessed by the marketing team
• Bridge gaps between Airtable workflows and Salesforce where needed
• Ensure operational data is clean, consistent, and accessible
• Own Attribution and Investment Measurement
• Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage
• Evaluate campaign and channel effectiveness to guide budget allocation decisions
• Provide clear recommendations on where to scale spend and where to cut
• Partner with Brand and Marketing leadership on forecasting and investment planning
• Drive Full-Funnel Analytics and Visibility
• Track and analyze performance across the full funnel: lead to MQL to SQL to pipeline to closed-won
• Improve visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channel
• Identify bottlenecks in the funnel and partner with Demand Gen, Sales, and Marketing Ops to fix them
• Connect campaign activity to pipeline outcomes so marketing can demonstrate revenue contribution
• Ensure Data Quality and System Alignment
• Partner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systems
• Maintain consistency across Salesforce, Airtable, Eloqua and agency platforms
• Standardize definitions and reporting frameworks
• Own the data dictionary for marketing analytics

Lead Marketing Analyst

• Build and manage our paid ad campaigns day to day across Google Search and LinkedIn
• Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
• Sharpen our search terms and audiences so our ads reach the right people
• Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns
• Build and deploy email campaigns against the marketing calendar
• Monitor the shared inbox and handle responses and opt-outs
• Own email health and deliverability — sender reputation, list hygiene, and inbox placement
• Report on email metrics — opens, clicks, conversions, and engagement trends

Freelance Paid Marketing Analyst

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Support the execution of integrated digital marketing campaigns across channels including email, paid media, web, webinars, and events
• Build and manage campaign workflows within marketing automation and CRM platforms (e.g., campaign setup, targeting, tracking, and QA)
• Implement campaign assets developed by product marketing and marketing managers, including messaging, offers, landing pages, and CTAs
• Ensure campaigns align to product launches, go-to-market timelines, and buyer journey stages
• Coordinate with cross-functional partners to ensure accurate execution, timely deployment, and smooth handoffs
• Monitor and analyze campaign performance, including engagement, conversion, and contribution to pipeline and revenue
• Develop and maintain dashboards and reports that provide visibility into campaign effectiveness and funnel performance
• Track digital behavior and campaign responses to inform optimization recommendations
• Partner with marketing and sales teams to identify trends, insights, and opportunities for improvement
• Support A/B testing and optimization of campaign elements such as subject lines, messaging, landing pages, and audience targeting
• Analyze channel and campaign results to recommend adjustments that improve performance and ROI
• Surface insights on buyer behavior, campaign engagement, and content performance to inform messaging and program decisions
• Contribute to post-campaign analysis and summaries with clear insights and recommendations
• Help ensure accurate campaign tracking, data hygiene, and reporting consistency within marketing systems
• Support documentation of campaign processes, metrics definitions, and best practices
• Partner with marketing operations to resolve data, attribution, or reporting issues
• Assist in maintaining campaign calendars, reporting cadence, and performance reviews
• Manage regulatory approvals process and posting documents to sharepoint and showpad.

Product Marketing Analyst

• Collaborate with the SEO team to develop and execute strategies that improve online visibility and drive organic traffic
• Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
• Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
• Perform regular site audits to identify technical and content-related improvements
• Monitor and analyze rankings and SERP performance, refining SEO strategies and optimizing content based on insights
• Analyze website performance using Google Analytics (GA4) to track KPIs and support data-driven recommendations
• Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
• Support link building efforts using 100% white-hat strategies, including outreach and relationship building
• Execute targeted outreach initiatives to secure valuable backlink placements, analyzing profiles to identify areas for improvement
• Deploy tactics to incrementally increase traffic numbers to client websites
• Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights

SEO Analyst

• Maintains and enhances marketing analytics dashboards and reporting infrastructure across multiple channels using GA4, Looker Studio, Tableau, Power BI, or similar business intelligence platforms.
• Analyzes marketing performance across paid social, paid search, email, affiliate, organic search, and ecommerce channels to evaluate campaign effectiveness and return on investment.
• Manage Google Tag Manager (GTM), including creation, testing, deployment, and governance of tags, triggers, and variables.
• Develops reporting that tracks key performance indicators including ROAS, ROI, customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate, retention, and customer engagement.
• Conducts attribution modeling and customer journey analysis to identify the marketing touchpoints that drive customer acquisition and conversions.
• Prioritizes analytics requests, communicates findings to stakeholders, and ensures reporting deliverables are completed accurately and on time.
• Configure event tracking for new website features, product launches, and marketing campaigns.
• Maintain documentation of tracking specifications and implementation standards.
• Conducts market, customer, campaign, and competitive analyses to identify trends, opportunities, and business risks.
• Translates complex datasets into clear reports, dashboards, and presentations for business leaders and executive stakeholders.
• Collaborates cross-functionally with Marketing, Ecommerce, Finance, Technology, Product Development, and Data teams to support strategic initiatives and business planning.
• Monitors website performance, customer behavior, and landing page effectiveness to identify optimization opportunities.
• Stays informed on industry trends, analytics best practices, and emerging technologies to improve reporting capabilities and business insights.
• Performs other related duties as assigned by the supervisor.

• Design and develop advanced analytics models and tooling infrastructure to optimize marketing processes and tooling.
• Oversee and enhance tools like Promotions Optimization, Alerting Dashboard, Brand Workflow Engine, and Channel Search Optimization. Develop new tools required for new business pursuits or advancing current operations.
• Continuously monitor marketing processes and performance through advanced data analytics. Work to produce predictive analytics models that the reporting teams can utilize to support key marketing metrics 1+ year in advance (Impact, Lift%, Suppression Risk, Lost Sales from Alerting, etc.).
• Provide data-driven insights for ad hoc marketing decisions, supporting the marketing management team with necessary data and tools. Ensure the analysis explains business drivers ($s) vs. count metrics.
• Work closely with departments like Merchandising, Planners, Training, S&T, FP&A, Pricing, and Demand to align marketing management with market demands. Ensure built solutions can scale (reduce time and increase efficiency) through 5+ years.

Senior Analyst, Marketing Operations

• Analyze marketing performance across channels, including paid acquisition, events, product marketing, and website performance.
• Build, maintain, and improve dashboards for different marketing teams.
• Support marketing stakeholders with ad-hoc analyses, metric investigations, and reporting.
• Work with acquisition funnels, marketing costs, and attribution models.
• Collaborate closely with Sales Analytics and Unit Economics.
• Help improve data quality, align metric definitions, and reduce inconsistencies across dashboards and reports.
• Support day-to-day analytical needs of marketing teams while contributing to long-term improvements in marketing analytics.

Marketing Analyst jobs in United States

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Senior Analyst – Marketing Insights

Senior Analyst, Contract Marketing – IV Therapy

Operations Analyst

Lead Product Analyst, Lifecycle Marketing

Revenue Operations Analyst

Marketing Analyst

Analyst, Contract Marketing – IV Therapy

Marketing Performance Analyst

Financial Analyst, Marketing

Senior Marketing Analyst – Ancillary Insurance Benefits

Staff Analyst, Product & Marketing

Marketing Retention Analyst

Lead Marketing Analyst

Freelance Paid Marketing Analyst

Business Development Analyst

Product Marketing Analyst

SEO Analyst

Marketing Analyst

Senior Analyst, Marketing Operations

Senior Marketing Analyst