Lead Marketing Analyst

Natera

Lead Marketing Analyst at Natera overseeing campaign measurement and performance reporting. Focusing on data-driven decision-making for marketing effectiveness in a growing genomics company.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $116,200 - $145,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, including campaign measurement, performance reporting, and multi-touch attribution modeling. Proficient in using Salesforce and Airtable to optimize data organization and drive investment decisions based on comprehensive funnel analysis.

Highest-signal resume keywords

Marketing AnalyticsSalesforce Data ManagementMulti-Touch Attribution ModelingSQL ProficiencyCampaign Performance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsMulti-Touch Attribution ModelingFunnel ReportingCampaign TrackingSQLData AnalysisPerformance ReportingConversion Rate OptimizationData Quality AssuranceInvestment Decision Analysis

Soft Skills

Cross-Functional CollaborationInfluencing DecisionsCommunication

Tools & Technologies

SalesforceAirtableTableauLookerPower BISnowflake IntelligenceEloqua

Industry Keywords

Campaign MeasurementPerformance ReportingROI AnalysisData DictionaryOperational Reporting

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own Campaign Measurement and Performance Reporting
Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives
Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI
Ensure consistent reporting standards across channels, teams, and stakeholders
Translate raw campaign data into performance narratives that drive decisions
Collaborate on Campaign Planning
Use Airtable to support campaign hierarchy, planning and tracking
Structure and optimize how campaign and performance data is organized and accessed by the marketing team
Bridge gaps between Airtable workflows and Salesforce where needed
Ensure operational data is clean, consistent, and accessible
Own Attribution and Investment Measurement
Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage
Evaluate campaign and channel effectiveness to guide budget allocation decisions
Provide clear recommendations on where to scale spend and where to cut
Partner with Brand and Marketing leadership on forecasting and investment planning
Drive Full-Funnel Analytics and Visibility
Track and analyze performance across the full funnel: lead to MQL to SQL to pipeline to closed-won
Improve visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channel
Identify bottlenecks in the funnel and partner with Demand Gen, Sales, and Marketing Ops to fix them
Connect campaign activity to pipeline outcomes so marketing can demonstrate revenue contribution
Ensure Data Quality and System Alignment
Partner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systems
Maintain consistency across Salesforce, Airtable, Eloqua and agency platforms
Standardize definitions and reporting frameworks
Own the data dictionary for marketing analytics

Requirements

What you’ll need

5-8+ years of experience in marketing analytics, growth analytics, or demand gen analytics
Deep hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis
Experience working with Airtable for campaign tracking, workflow management, or operational reporting
Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.)
Proven ability to analyze and improve full-funnel conversion from lead to pipeline
Experience with multi-touch attribution modeling and campaign ROI analysis
Track record of translating data into investment decisions, not just reports
Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with data.

Benefits

Comp & perks

Annual performance incentive bonus
Long-term equity awards
Comprehensive health benefits (medical, dental, vision)
401(k) with company match
Generous paid time off and company holidays
Additional wellness and work-life benefits