Marketing Analyst

Headspace

Marketing Analyst at Headspace driving analytics for marketing strategy and effectiveness. Partnering with teams to measure impact and optimize marketing initiatives.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,800 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing metrics analysis, including signups, CPA, and attribution, while applying causal methods and experimentation techniques to drive actionable insights. Proficient in translating complex data into clear recommendations for stakeholders, ensuring effective campaign measurement and optimization.

Highest-signal resume keywords

TableauSQLProduct Analytics Platform (Amplitude)A/B TestingCausal Inference

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Metrics LiteracyIncrementality TestingGeo/Holdout DesignsMedia Mix ModelingLTV AnalysisEngagement AnalysisChurn AnalysisConversion Funnel AnalysisAttribution ConceptsData Warehouse Proficiency

Soft Skills

Self-Directed OwnershipClear CommunicationProactive Problem-SolvingAttention to DetailCollaboration

Tools & Technologies

TableauSQLAmplitudeData Warehouse

Industry Keywords

Marketing AnalyticsGrowth AnalyticsProduct AnalyticsCampaign MeasurementEngagement Metrics

Tech Stack

Tools & technologies

iOSSQLTableau

About the role

Key responsibilities & impact

Build and extend the marketing metrics (signups, cost per signup, CPA, attribution, engagement, retention) and reporting so partners can self-serve and trust the numbers.
Design the measurement approach alongside a campaign — defining KPIs, instrumentation needs, and success criteria before launch.
Own a process that connects campaign activity to downstream business signals (engagement spikes, care utilization, conversions) in near-real-time.
Partner on experiment design: pressure-test the hypothesis, check that tests are powered and correctly set up.
Run post-mortems that go past “what happened” to “what we should do next.”
Apply causal methods — incrementality testing, geo/holdout designs, and media mix modeling.
Build LTV analysis by channel to guide budget allocation and channel strategy.
Stand up and maintain attribution across SKAN (iOS) and web.
Partner with Product to land a “How did you hear about us” (HDYHAU) survey in the mobile onboarding flow.
Analyze trial-to-paid conversion, engagement, churn, and reactivation across the lifecycle.

Requirements

What you’ll need

4+ years in marketing, growth, or product analytics, or a comparable quantitative role.
Strong Tableau and SQL skills, and comfort working directly in a data warehouse.
Hands-on fluency with a product analytics platform (Amplitude or similar) and with marketing measurement generally.
Marketing-metrics literacy — open and click rates, conversion funnels, CAC/CPA, LTV, and attribution concepts.
Demonstrated experimentation and causal-inference skills: A/B testing, power analysis, incrementality, and holdout design.
A track record of self-directed ownership — you drive your own deadlines and flag slippage proactively, before anyone has to chase.
The ability to translate analysis into clear, actionable recommendations for non-technical partners.
Care and rigor when handling sensitive member and health-related data.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options
Monthly wellness stipend
Lifetime Headspace membership
Generous parental leave