Marketing Performance Analyst

Velera

Marketing Performance Analyst assisting implementation of analytics strategy impacting marketing at Velera. Managing analytics platforms and developing insights for demand generation and content strategy.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $84,900 - $108,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, including data analysis, KPI development, and performance optimization across digital channels. Proficient in utilizing data visualization tools and marketing-specific platforms to drive insights and support business objectives.

Highest-signal resume keywords

Marketing AnalyticsData Visualization ToolsSQL ProficiencyKPI DevelopmentCampaign Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisQuantitative AnalysisQualitative AnalysisPerformance MetricsCampaign TaggingConversion OptimizationDashboard CreationReport AutomationTrend AnalysisClient Engagement Analysis

Soft Skills

CollaborationCommunicationStakeholder ManagementPresentation SkillsStrategic Thinking

Tools & Technologies

Google AnalyticsSalesforcePardotLooker StudioKlipfolioTableauPowerBISprout SocialScreamingFrogTerminus

Industry Keywords

Marketing StrategyDemand GenerationContent StrategyDigital ChannelsPerformance Optimization

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Assist with the implementation of the analytics strategy impacting all marketing functional areas.
Manage analytics and reporting platforms.
Perform quantitative and qualitative data analysis to develop key insights and recommendations to support demand generation, messaging and content strategy across the buyers' journey.
Leverage trends, research, best practices, first- and third-party data to conceptualize, validate and test new ideas for continuous improvement.
Work with key stakeholders to define and monitor key performance indicators.
Partner across the organization to deliver on Velera business objectives.
Track, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership team.
Work with internal stakeholders to establish KPIs and related metrics for strategies, new content, launches and enhancements.
Collaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting.
Support business initiatives by identifying key trends that can drive growth for the business.
Analyze metrics and user behavior to define trends and opportunities for improvement.
Optimize campaigns and drive growth against corporate goals using performance metrics and insights.
Develop frameworks to support campaign tagging across marketing channels and conversion optimization strategies.
Manage analytics platforms and partner with Web, CRM, Events, Communications and Sales teams.
Help deepen understanding of client engagement across all digital channels throughout the buying journey.
Maintain and track KPI performance and ensure that data and reports are updated and shared as appropriate.
Create and maintain dashboards and reports for internal stakeholders that track and interpret key metrics.
Produce and present executive reports that provide recommendations to drive decision-making.
Develop and automate regular reports for internal stakeholders and leadership on a routine basis.

Requirements

What you’ll need

Bachelor’s degree (B.A. or B.S.) in Marketing, or related field preferred.
Minimum five years of experience with marketing analytics including web, social media, and campaign performance; marketing communications or a closely related field.
Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI.
Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis is preferred
Strong knowledge of SQL for data extraction and manipulation is a plus.

Benefits

Comp & perks

Competitive wages
Medical with telemedicine
Dental and Vision
Basic and Optional Life Insurance
Paid Time Off (PTO)
Maternity, Parental, Family Care Community Volunteer Time Off
12 Paid Holidays
Company Paid Disability Insurance
401k (with employer match)
Health Savings Accounts (HSA) with company provided contributions
Flexible Spending Accounts (FSA)
Supplemental Insurance
Mental Health and Well-being: Employee Assistance Program (EAP)
Tuition Reimbursement
Wellness program