Freelance Paid Marketing Analyst

Vestwell

Paid Marketing Analyst managing ad campaigns across Google and LinkedIn for Vestwell's growth marketing team. Analyzing performance and optimizing strategies in a contract role with potential for full-time.

Posted 7/16/2026contractNew York City • Arizona, New York, Pennsylvania, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $35 - $45 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid ad campaigns across Google Ads and LinkedIn, with a strong focus on analytical skills to interpret campaign metrics and optimize performance. Proficient in email marketing strategies, including deliverability and engagement tracking.

Highest-signal resume keywords

Paid Marketing ExperienceGoogle Ads ManagementLinkedIn Campaign ManagerEmail Marketing ProficiencyAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementAd CopywritingLanding Page CreationAudience TargetingEmail Metrics Reporting

Soft Skills

Detail-OrientedOrganizational SkillsExcellent Written CommunicationAdaptabilityCollaboration

Tools & Technologies

Google AdsLinkedIn Campaign ManagerHubSpotEmail Service Provider

Industry Keywords

Paid AdvertisingGrowth MarketingCampaign MetricsSender ReputationList Hygiene

About the role

Key responsibilities & impact

Build and manage our paid ad campaigns day to day across Google Search and LinkedIn
Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
Sharpen our search terms and audiences so our ads reach the right people
Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns
Build and deploy email campaigns against the marketing calendar
Monitor the shared inbox and handle responses and opt-outs
Own email health and deliverability — sender reputation, list hygiene, and inbox placement
Report on email metrics — opens, clicks, conversions, and engagement trends

Requirements

What you’ll need

3-5 years of experience in paid/growth marketing or a similar analytical marketing role
Hands-on experience running campaigns in ad platforms, specifically Google Ads and LinkedIn Campaign Manager
Experience with HubSpot or another email service provider (ESP)
Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics
Solid copywriting instincts for ads and landing pages
Detail-oriented and organized, with the ability to manage multiple campaigns at once
Excellent written communication skills
A start-up mentality — adaptable, collaborative, and comfortable with shifting priorities

Benefits

Comp & perks

Comprehensive health benefits
Generous time off
Employee Wellbeing Committee
Hybrid work model with access to offices
Competitive 401(k) plan