Marketing

• Oversee the planning and execution of a dynamic social media content strategy for the UK and Ireland, leveraging platforms to build community, spark conversation, and increase brand engagement with relevant audiences. Identify trends, optimise content for each platform, and collaborate with influencers and creators to expand reach.
• Manage our key agency partner fostering a culture of creativity, collaboration, and accountability. Ensure high-quality execution that aligns with the brand’s vision and strategic goals.
• Optimise with the use of paid media.
• Provide strategic oversight and direction for the Netherlands social marketing, ensuring alignment with broader global brand strategy, sharing best practices, and supporting cross-market campaign activations.
• Participate in the adaptation, creation and execution of innovative, multi-channel marketing campaigns that amplify our brand, content, and partnerships across all three markets.
• Collaborate closely with our Music and Podcast team to ensure that all content created for our brand is culturally relevant and adheres to our channel guidelines. Develop a keen understanding of the local music community, industry and fans, particularly the nuances of UK and Irish music culture, audience sensibilities, and social behaviour.
• Define and strengthen our brand identity, ensuring consistency across all marketing touchpoints. Develop culturally resonant campaigns and initiatives that reflect our commitment to diversity, music discovery, and audience connection.
• Build and nurture relationships with creators and relevant players in the UK and Irish cultural landscape to expand the platform’s reach.
• Harness data insights to drive engagement with key audience segments, especially Gen Z. Analyse marketing performance metrics to measure ROI, identify opportunities, and optimise campaigns. Stay dialled in to social sentiment and report trends to key stakeholders.
• Stay informed of industry trends, emerging platforms, and audience behaviour to adapt strategies as needed.
• Lead on social roll out across live experiences and hero campaigns across both paid and organic

Social Marketing Manager

• Plan and create content across our channels — LinkedIn, website, email, and beyond — that reflects the mpro5 voice and supports our go-to-market messaging
• Manage our organic social presence, primarily LinkedIn, with a clear understanding of what works for a B2B audience
• Work with subject matter experts internally to turn customer stories, product updates, and industry insights into compelling content
• Own and manage our HubSpot CRM from a marketing perspective — lists, workflows, sequences, and reporting
• Build and optimise email marketing campaigns and nurture flows that support pipeline at every stage of the funnel
• Track and report on marketing performance metrics: open rates, click-through, MQL volume, campaign ROI
• Support the management of our paid social campaigns, primarily LinkedIn, including audience targeting, ad copy, and performance monitoring
• Collaborate closely with the sales team to understand prospect pain points and ensure marketing materials address them

Marketing Manager

• Supporting senior stakeholders in the growth of the business's insurance practice areas.
• Delivering client-focused business development and marketing initiatives.
• Managing at least one of DWF's key insurance clients.
• Working closely with the Client Partner and Core Client Team to foster relationship growth and expansion.
• Engaging with senior stakeholders, building trusted relationships with clients and suppliers, and motivating internal colleagues.
• Thriving in a collaborative senior team and enjoying creative problem-solving.
• Connecting specialists across service lines on a national and global scale.

Marketing and BD Manager

• Support the development and ongoing management of the global marketing strategy for HPC Preservation, including Personal Care Preservation, Emulsifiers, and Home Care Preservation
• Proven ability to drive market expansion, product positioning, and value-based selling initiatives through close collaboration with Sales, Technical Sales, R&D, Regulatory, and Distribution partners
• Help shape global value propositions, positioning, and messaging frameworks that differentiate Arxada’s portfolio
• Translate market trends, competitive intelligence, generic value propositions, regulatory developments, and customer insights into region-specific marketing assets and collateral
• Identify and Lead growth in key initiatives, including Go-to-market strategy and execute
• Support the global innovation and NPD pipeline, from concept through commercialization and launch
• Create and implement the global marketing communication plan — digital content, webinars, trade shows, and PR — translating strategy into clear, consistent messaging across regions
• Design, run, and optimize lead generation programs and campaigns that deliver measurable demand and qualified pipeline through various channels – print, digital – social media, email etc
• Manage the marketing calendar, budget, agencies, and channel mix end to end, governing global brand, content architecture, and external visibility
• Build and maintain the sales enablement toolkit: value-based selling tools, pricing narratives, segmentation playbooks, and global sales-force training frameworks
• Define and track marketing KPIs (MQLs, lead-to-pipeline conversion, campaign ROI, share of voice), iterating on tactics based on performance data
• Train sales and distributor organizations include customer visits
• Partner cross-functionally with R&D, TS&D, Regulatory, Product Management, and Sales to align strategy, prioritization, and execution
• Enable regional sales teams to localize and activate global programs effectively and at speed
• Support the regional EMEA strategy while contributing to overall global business strategy

Senior Marketing Manager – Home and Personal Care

• Execute marketing and strategic plan implementation at cluster level
• Collaborate closely with the cluster leader to deliver key business priorities
• Coordinate and support new product launches across the cluster
• Plan and run campaigns and events to drive and accelerate technology adoption
• Build and maintain collaboration with Key Opinion Leaders (KOLs) and industry associations
• Organize third-party and ASP-led events, including training days
• Develop and implement local tactical marketing programs and campaigns to support the sales pipeline and revenue growth
• Design, execute, and analyze Voice of Customer (VoC) initiatives
• Support account-based marketing (ABM) initiatives
• Develop and execute event and tradeshow project plans, including event objectives, budget management, logistics coordination, demand-generation strategy, marketing campaigns, on-site roles and responsibilities

Field Marketing Manager – Medical Devices

• Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets.
• Engineer Founder Experiences: Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners. Think beyond standard event playbooks: you're crafting moments that are memorable, high-taste, and deeply aligned with how the best founders want to build.
• Cultivate the Founder & Venture Ecosystem: Build and nurture relationships across the global startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies. This means showing up in the right rooms, with the right experiences, at the right time.
• Build & Execute ABM Playbooks: Architect full-funnel, full-stack ABM programs targeting high-value accounts. Partner with Sales to deeply understand account needs and build campaigns that drive meetings, pipeline, and revenue.
• Accelerate the Funnel: Design creative, data-informed tactics that move buyers from awareness to decision faster.
• Drive Measurable Impact: Use data to continuously test, measure, and refine your programs. You're not just generating leads — you're building pipeline, influencing and accelerating revenue.
• Collaborate to Win: Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging, positioning, and a world-class buyer experience.
• Travel Requirements: Participate in events and meetings globally, with significant travel (~30%) to support field marketing activities.

Field Marketing Manager, Startups – EMEA

• Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
• Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters
• Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions
• Responsible for both first-party and third-party event marketing and increasing ROI from events
• Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance
• Measure the performance of the field marketing efforts, including pipeline and revenue impact

VP, Field Marketing – 12 Month Contract

• Own the B2C journey from employee's first touchpoint to becoming an active member.
• Master and manage email campaigns to engage public sector workers.
• Build out new channels and campaigns, creatively reaching members.
• Become the product expert, educating customers and reporting insights back to the business.
• Write and build email campaigns across various subjects weekly.
• Test new channels and work cross-functionally on campaign ideas.
• Plan and brainstorm in-person activations to engage future customers.
• Present B2C campaign numbers to senior leadership and explain changes.

• Own and manage the collection of UK clubs, serving as the primary day-to-day contact for relevant internal and external collaborators.
• Deliver outstanding operational execution across partnerships, ensuring strong alignment with Brand, Product, Operations, and Commercial teams.
• Manage critical paths and seasonal calendars to ensure timely delivery across product launches, activations, and key partnership moments.
• Improve partnership value by working closely with global, regional, and local teams to drive both brand and commercial impact.
• Build strong, trusted relationships with clubs, athletes, agents, and key industry partners.
• Partner cross-functionally to ensure consistent, high-quality execution aligned to the broader global football strategy.
• Lead product servicing and seeding for clubs and athletes, ensuring a premium and seamless experience.
• Support player contract management and negotiations within agreed budgets and partnership frameworks.
• Represent New Balance at matches, shoots, events, and key club activations.

Sports Marketing Manager

• Support the planning and delivery of social media activity for MA Business events, creating content tailored to different platforms and audiences.
• Assist with the setup, monitoring and optimisation of paid social campaigns.
• Monitor campaign performance and help produce reports, sharing insights and recommendations with the Senior Marketing Manager.
• Work with our in-house studio to create and adapt graphic templates, ensuring brand guidelines are followed.
• Review event photography and videography, selecting suitable content for websites and social media channels.
• Create marketing toolkits, materials and HTMLs for sponsors and exhibitors.
• Gather testimonials and case studies to support ongoing promotional activity.
• Support the delivery of live events when required and assist with wider marketing projects across the portfolio.
• Work closely with colleagues across marketing, sales, events and creative teams.
• Use performance data, feedback and insight to help improve campaign results.
• Contribute ideas that enhance audience engagement and strengthen our marketing activity.

Marketing Assistant

• Defining and executing Go-To-Market strategies across cloud, cyber security, and managed services
• Owning the demand generation engine, driving results across the full funnel—from awareness to revenue
• Developing segmented and account-based marketing (ABM) strategies for enterprise and key accounts
• Leading a compelling content and thought leadership strategy to support brand and sales enablement
• Evolving iomart’s brand positioning, messaging, and external communications, including integration of acquisitions
• Driving AI adoption in marketing, improving targeting, automation, and performance optimisation
• Partnering cross-functionally to enhance conversion, pipeline velocity, and customer growth
• Building and leading a high-performing marketing team, fostering accountability and innovation
• Managing budget and ensuring strong ROI aligned to business impact
• Establishing clear KPIs, reporting frameworks, and executive-level insights

• Develop and own marketing plans for Academy, International and AI portfolios
• Ensure plans support First Intuition’s commercial targets and learner growth objectives
• Align marketing activity with Group strategy and Investment Board priorities
• Translate product roadmaps into go-to-market plans and campaign calendars
• Partner with Product owners to develop compelling positioning and messaging for new products
• Create product launch plans and go-to-market strategies
• Develop sales enablement materials, collateral and product content
• Gather market feedback and competitive intelligence to inform product development
• Support pricing and packaging decisions with market insight
• Plan, design and implement multi-channel campaign execution across digital, email, events and partnerships
• Track performance and optimise activity based on insight and data
• Manage campaign budgets and resources effectively
• Deliver campaigns to agreed timelines and quality standards
• Report on campaign ROI and learner acquisition metrics
• Partner with Academy leadership, International teams and Product owners to understand priorities
• Work closely with the wider marketing team to ensure portfolio needs are met
• Collaborate to ensure resources are optimised across competing priorities
• Build strong working relationships with key stakeholders across the business
• Present marketing plans and performance against KPIs to senior stakeholders
• Collaborate with regional marketing managers to ensure national and local activity is integrated and consistent
• Support regional centres with campaign assets, messaging and execution
• Ensure brand consistency across all regional marketing activity
• Use insight to shape messaging, positioning and proposition refinement
• Monitor competitive landscape and emerging trends in professional skills and accountancy training
• Identify opportunities for new marketing approaches and channels
• Contribute to proposition development for Academy, International and AI offerings
• Provide clear reporting on campaign KPI performance, ROI and learner outcomes
• Ensure activity adheres to brand, data and compliance standards
• Maintain accurate campaign documentation and performance records

Marketing Manager – Academy, International and Digital

• Develop brand and campaign strategies in close partnership with the property team
• Define project positioning, key messaging, and target audiences alongside developers, sales, and stakeholders
• Build compelling narratives around lifestyle, investment credentials, and placemaking
• Lead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentations
• Write compelling copy for development launches, investor comms, and digital channels
• Brief and manage external agencies, designers, CGI studios, photographers, and videographers
• Create engaging content across channels that showcases developments, local markets, and the BuyAssociation brand
• Identify and tell compelling stories around placemaking, regeneration, and project progress
• Produce sales tools: presentations, investor packs, agent toolkits, and FAQs
• Support launches, webinars, exhibitions, and co-marketing initiatives with developers and partners
• Plan and deliver integrated campaigns across digital, email, social, print, events, and PR
• Manage timelines, budgets, and asset schedules; monitor performance and report to stakeholders

• Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events
• Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback
• Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend
• Create and manage content calendars, ensuring consistent brand voice across all touchpoints
• Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials
• Manage marketing automation platforms (HubSpot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns
• Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy
• Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go-to-market plans
• Manage relationships with external agencies, freelancers, and technology vendors
• Report on marketing KPIs to senior leadership with clear recommendations for improvement

• Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers
• Partner with relevant marketing teams to create demand generation campaigns or localize global campaigns
• Establish the calendar of events and marketing campaigns
• Organize events leveraging resources as needed
• Align with Enterprise & global sales teams
• Facilitate access to all marketing resources
• Analyse results, metrics and reports to determine effectiveness of program activities

Field Marketing Specialist

• Enabling and supporting the company’s distributor and dealer network across Europe, the Middle East, and Africa
• Primary point of contact for all channel‑related marketing activities
• Ensuring partners are equipped with the right tools, materials, information, and event support
• Collaborating with regional Channel Sales Managers, Regional Training team, Market Development Managers, and Regional Marketing Communications
• Driving consistent, high‑quality channel marketing execution and measurable outcomes across the region
• Reporting to the Director Business Development & Marketing EMEA
• Managing Channel Marketing Budget & Invoices

Channel Partner Marketing Specialist – EMEA

• Develop and implement customer marketing strategies focused on generating upsell and cross sell leads from Arbor schools.
• Work with the Renewals team to create and deliver our Renewals Marketing programme.
• Collaborate with Sales, Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns.
• Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers.
• Analyse campaign performance and customer data to continuously improve marketing activities and customer experience.
• Develop customer success stories and case studies that showcase the value of our products for schools.
• Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping.
• Collaborate with the broader marketing team to ensure consistent brand messaging and voice.

Customer Marketing Manager

• Follow up with inbound leads generated through campaigns, events, and content.
• Staff booths when required and represent the brand professionally.
• Conduct discovery conversations to understand business challenges and cloud needs.
• Schedule and hand off qualified meetings to Account Executives.
• Maintain high inbound conversion rate and strong SLA adherence (speed to lead performance).
• Collaborate closely with marketing to provide feedback on lead quality and campaign performance.
• Maintain accurate records of activities and pipeline in CRM systems.
• Be an expert in tooling while maintaining clean data hygiene.

Marketing Development Representative

• Collaborate across the business to develop national and local campaigns
• Define and implement consumer strategies focusing on customer needs and brand propositions
• Develop brand and promotional campaigns encapsulating multiple channels
• Manage a Marketing Associate and collaborate with a cross-functional channel team
• Develop clear and rigorous measurement frameworks for marketing activity
• Take budget ownership of key initiatives and track spending closely
• Stay abreast of competitor trends and market activity to strengthen positioning

Senior Marketing Manager

• Designing and implementing digital marketing campaigns to drive learner recruitment and employer engagement
• Managing SEO, PPC, and website performance
• Creating dynamic content across blogs, social media, video, and email
• Planning events and exhibitions to increase brand visibility
• Monitoring KPIs, ROI, and performance data to continuously improve marketing efforts
• Managing and tracking all website enquiries and analytics

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