Marketing Effectiveness Manager

Marketing Effectiveness Manager leading marketing analysis and effectiveness initiatives for Castrol. Driving performance, reporting, and strategic decision-making across European marketing operations.

Posted 7/14/2026full-timeReading • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing mix modelling, performance measurement, and data analysis to drive business performance and improve return on marketing investment. Proven ability to collaborate across functions and influence senior stakeholders with actionable insights and strategic recommendations.

Highest-signal resume keywords

Marketing Mix ModellingPerformance MeasurementData AnalysisProject ManagementStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Effectiveness AnalysisBudget AllocationPerformance TrackingFinancial MetricsBusiness DevelopmentAnalytical CapabilityCommercial SkillsData Quality GovernanceReportingMarket Insights

Soft Skills

Relationship BuildingCollaborationOrganizational SkillsInfluencing SkillsCommunication

Certifications & Qualifications

Business-Related Qualification

Industry Keywords

LubricantsEnergyCommercial Decision-MakingMarketing ProgrammesStrategic Business Reviews

About the role

Key responsibilities & impact

Lead and support marketing mix modelling, effectiveness analysis and other performance measurement activities to identify opportunities to improve marketing returns and business performance.
Drive the marketing planning process using business, customer and market insights to inform investment decisions and budget allocation.
Monitor and evaluate the effectiveness of marketing programmes, campaigns and promotional activity, identifying opportunities to improve performance and return on marketing investment (ROMI).
Lead monthly performance reviews and support senior stakeholders with actionable insights and recommendations.
Partner with marketing, sales, finance and commercial teams to translate data into meaningful business actions.
Oversee reporting and performance tracking for the European marketing budget, supporting robust commercial decision-making.
Support strategic business reviews, leadership presentations and executive reporting activities across the European business.
Collaborate with the Global Effectiveness Team to continuously improve frameworks, tools, models and best practices for marketing effectiveness.
Ensure data quality, governance and process excellence across marketing effectiveness activities and reporting.

Requirements

What you’ll need

Significant experience in marketing, commercial, finance, business development, analytics or a related discipline.
Demonstrated experience measuring, analysing and evaluating the impact of business or marketing initiatives.
Strong commercial skill and the ability to connect business activities with measurable outcomes.
Excellent analytical capability and comfort working with data, financial metrics and performance insights.
Proven ability to influence and engage senior partners across multiple functions.
Strong project management and organisational skills with the ability to balance multiple priorities.
Excellent relationship-building skills and the ability to achieve outcomes through collaboration rather than direct authority.
University degree or equivalent experience.
A business-related qualification is advantageous.
Experience within lubricants, energy or a related industry is beneficial but not essential.

Benefits

Comp & perks

open and inclusive culture
great work-life balance
tremendous learning and development opportunities
life and health insurance
medical care package
flexible working options
collaboration spaces in a modern office environment