Senior B2C Marketing Manager

Wifinity

Lead B2C marketing strategy and campaign delivery for Wifinity, focusing on acquisition and retention of customers. Innovate and manage multi-channel campaigns targeting various customer segments.

Posted 7/13/2026contractLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2C marketing strategy, with a focus on acquisition and retention campaigns. Proven ability to manage multi-channel marketing initiatives, analyze performance metrics, and engage stakeholders effectively.

Highest-signal resume keywords

B2C Marketing ExperienceCampaign Performance AnalysisStakeholder ManagementMulti-Channel Campaign PlanningCustomer Journey Mapping

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition CampaignsRetention CampaignsData-Driven MarketingBudget ManagementPerformance Measurement

Soft Skills

Advanced Communication SkillsMultitasking AbilityInnovative MindsetStrong Planning SkillsOrganizational Skills

Industry Keywords

B2C Revenue GrowthIntegrated CampaignsAudience-Centric CampaignsPartnership DevelopmentField Marketing

About the role

Key responsibilities & impact

Lead the acquisition and retention marketing strategy and non-digital campaign delivery to grow B2C revenue
Shape and execute end-to-end marketing plans that drive awareness, engagement, and sales to Armed Forces, student and other B2C end customers
Take full ownership of programme strategy, multi-channel campaign planning, and lead the delivery of integrated campaigns
Manage door-to-door agency and sustain communication with defence stakeholders
Deliver all set targets contributing to a successful business function in line with strategic objectives
Develop and execute data-driven marketing plans to contribute to revenue targets
Identify and explore new routes to market, partnerships, and sponsorship opportunities
Ensure all campaigns are audience-centric, measurable, and performance-driven
Use data and insight to identify gaps, friction points, and growth opportunities
Track, analyze, and report on campaign performance and manage budgets effectively

Requirements

What you’ll need

Proven B2C marketing experience
Excellent track record of acquisition and retention campaign results
Advanced verbal and written communication skills, with fluency in English
Ability to multitask effectively across multiple projects and sectors simultaneously
Confidence in engaging and influencing stakeholders at all levels of seniority
Innovative mindset, with the ability to generate new ideas and opportunities for the business
Strong planning and organisational skills with the ability to prioritise, adapt, and deliver in a fast-paced environment
Proven experience in a senior marketing role, with ownership of strategy and delivery of end-to-end multi-channel campaigns.
Demonstrable experience in customer journey mapping, including using data and insights (e.g. surveys) to drive continuous improvement.
Strong stakeholder management experience, with the ability to work effectively across different seniority levels and build trusted relationships.
Field marketing experience.
Experience managing multiple concurrent projects and priorities, with a track record of delivering results in fast-paced, dynamic environments.
Line management experience

Benefits

Comp & perks

Annual Leave Buy & Sell Scheme
Remote first working environment