Lead Marketing

Gecko | AI-Powered Student Engagement Platform

Lead B2B marketing at Gecko, focusing on customer stories and campaigns for growth. Collaborate across teams to enhance customer relationships and visibility in the market.

Posted 7/18/2026full-timeRemote • 🇬🇧 United KingdomSenior💰 £50,000 - £55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SaaS B2B marketing, focusing on campaign planning, content creation, and customer engagement strategies. Proficient in utilizing AI tools to enhance marketing effectiveness and reporting.

Highest-signal resume keywords

SaaS B2B MarketingContent CreationCampaign PlanningEmail MarketingAI Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingSEO BasicsWebinar ManagementCustomer Story DevelopmentReporting Analysis

Soft Skills

OrganisedProactiveCuriousStorytelling

Tools & Technologies

Email Campaign ToolsWebinar PlatformsContent Management Systems

Industry Keywords

Customer GrowthRetention StrategiesAccount-Based MarketingHigher EducationEdTech

About the role

Key responsibilities & impact

Plan and deliver campaigns that support new business, customer growth and retention
Create content people actually want to read - articles, customer stories, case studies, email campaigns, social and product updates
Run our webinar programme from idea through to promotion, delivery and follow-up
Find brilliant customer stories and turn them into content, campaigns and proof points
Support account-based and customer marketing that deepens existing relationships
Manage website content, email marketing, nurture flows, SEO basics and social
Support product launches and the quarterly "What's New" update
Help with event and conference marketing, including our annual Gecko Forum
Sharpen our reporting so we know what's working and what isn't
Use AI to lift quality, speed, creativity and output
Work with designers, agencies and suppliers where you need them

Requirements

What you’ll need

A strong all-round SaaS B2B marketer who's ready for more ownership
A brilliant writer who knows how to tell a story
Commercial - you get how marketing turns into pipeline, expansion and revenue
Naturally curious - you'll happily jump on a customer call and turn what you hear into ideas
AI-first - it's your everyday toolkit, not a novelty
Organised, proactive, and good at juggling priorities
Higher Education or EdTech experience would be lovely, but it's not essential

Benefits

Comp & perks

33 days holiday + Workation
Home office set-up
private healthcare
pension
life insurance
Perkbox
Flexible working
34-hour week, optional 4-day week