Demand Creation Marketing Manager

Thales

Demand Creation Marketing Manager driving integrated marketing programs for Thales Software Monetization. Collaborating with teams to generate pipeline and support customer expansion.

Posted 7/16/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing integrated demand generation strategies, with a focus on account-based marketing and measurable campaign performance. Proficient in utilizing Salesforce and Power BI for tracking metrics and reporting to drive business growth in technology-based organizations.

Highest-signal resume keywords

Demand Generation StrategyAccount-Based Marketing (ABM)Salesforce NavigationCross-Functional CollaborationCampaign Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation PlanningAccount Intelligence GatheringB2B MarketingMulti-Channel Campaign ActivationMarket Trend Analysis

Soft Skills

CollaborationCommunicationInitiativeResourcefulnessPositive Attitude

Tools & Technologies

SalesforcePower BI

Industry Keywords

Technology-Based OrganizationBuyer PersonasIdeal Customer Profiles (ICP)Sales EnablementRevenue Growth

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Own the development, execution, measurement and optimization of the integrated demand generation strategy aimed at generating pipeline
Partner closely with the Global Director of Regional Marketing to translate the GTM strategy into measurable demand generation plans
Define target audiences by identifying ideal customer profiles (ICP), buyer personas, and target accounts that align with solutions and products
Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities
Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt different sales and marketing initiatives across the entire buyer journey
Identify programs or processes to support new logo acquisition, cross-sell and upsell
Develop and execute account-based marketing (ABM) and demand creation initiatives to support new logo acquisition, cross-sell, upsell, and customer expansion
Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals
Align with the sales and regional marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy
Be the expert across all Demand-Gen program types, supporting acquisition, growth and retention across target accounts
Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams
Research, recommend and implement marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth across multi-channel campaign activation

Requirements

What you’ll need

5+ years of experience in marketing at a technology-based organization
Demonstrated experience with Salesforce (navigation, campaign tracking and reporting)
Ability to monitor and report on key metrics and pivoting market plans based on results
Prior experience developing demand generation plans to support business growth
Ability to market to a range of B2B buyers using a wide variety of activation channels
Strong collaboration and communication skills, working with cross-functional teams and leaders
Energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful

Benefits

Comp & perks

private medical insurance
buying or selling annual leave
cycle to work schemes
employee discounts
paid volunteering day
stocks and shares
annual bonus and much more depending on the role