B2B Lifecycle Marketing Manager

ElevenLabs

B2B Lifecycle Marketing Manager owning email, in-product, and nurture programs at ElevenLabs. Collaborating with sales and optimizing marketing funnels using AI-driven strategies.

Posted 7/16/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lifecycle marketing, demand generation, and marketing automation, with a strong focus on HubSpot for building workflows and lead scoring models. Proven ability to analyze funnel metrics and collaborate cross-functionally with Sales and RevOps to optimize marketing strategies.

Highest-signal resume keywords

B2B Lifecycle MarketingHubSpot ProficiencyLead Scoring ManagementABM Program ExecutionAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Campaign DesignLead Scoring ModelsMarketing AutomationData AnalysisFunnel Metrics Management

Soft Skills

Cross-Functional CommunicationCollaboration

Tools & Technologies

HubSpotSalesforceAI-Driven Workflows

Industry Keywords

Demand GenerationMQLSQLPQLABM ProgramsSaaS

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels
Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals
Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops
Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging
Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs
Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next
Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion

Requirements

What you’ll need

4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
Working knowledge of Salesforce and how marketing and sales data connect end-to-end
Experience building and managing lead scoring and MQL/SQL/PQL funnels
Experience running or supporting ABM programs for target accounts
Strong analytical skills — comfortable owning funnel metrics and translating data into action
Excellent cross-functional communication, especially with Sales and RevOps.

Benefits

Comp & perks

Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.