Senior Manager, Insights – Viewer, Marketing

ITV

Senior Manager leading insights in media decisions and audience analysis at ITV. Collaborating with stakeholders and teams to deliver actionable insights through effective data storytelling and analysis.

Posted 7/23/2026contractLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Data Analysis and Interpretation, with a strong ability to translate complex data into compelling narratives and visualizations. Proficient in Project Management and Stakeholder Management, ensuring effective communication and collaboration across teams to drive business insights and performance improvements.

Highest-signal resume keywords

Data Analysis & InterpretationData VisualisationProject ManagementRelationship & Stakeholder ManagementIndustry Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisData StorytellingPerformance Dashboard AutomationMetric DevelopmentKPI Methodologies

Soft Skills

Communication SkillsCreativityInnovation

Tools & Technologies

Reporting ToolsData Visualization Software

Industry Keywords

ITVBARBTelevision ContentAudience Insights

About the role

Key responsibilities & impact

The ITV Insights Group will lead the business in putting insight in every key decision.
Analysing audience behaviours and providing insight on our viewers to drive business value.
Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that "tell the story” of the viewer to non-analytical creative stakeholders.
Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
Disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way via multiple means, including dashboards, automated reports, narratives, slides, and presentations.
Visually represent data to drive clear business decisions and action.
Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.

Requirements

What you’ll need

5+ years experience working in Insights
Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships
Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects
Project Management: Expertise in overseeing research projects from initiation to completion.
Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers
Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
A passion for TV Content, and ITV, with an excellent understanding and interest in television

Benefits

Comp & perks

Flexible working with a range of options to suit everyone
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life