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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM operations, particularly with HubSpot, and excels in building and managing lifecycle email programs that drive measurable performance. Strong copywriting skills and a proactive approach to communication with stakeholders are essential.
Highest-signal resume keywords
HubSpot CRM ExperienceLifecycle Email Program DevelopmentStrong Copywriting SkillsEmail Deliverability KnowledgeA/B Testing Implementation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email AutomationHTML TemplatingKPI TrackingData AnalysisSegmentationWorkflow ManagementCampaign StrategyList HygienePerformance MetricsRetention Marketing
Soft Skills
Proactive CommunicationCollaborationStakeholder EngagementAttention to DetailAdaptability
Industry Keywords
B2B SaaSLifecycle MarketingEmail MarketingCustomer Relationship ManagementMarketing Automation
About the role
Key responsibilities & impact- CRM operations: HubSpot
- Build and maintain nurture segmentation, workflows, and automations
- Keep lists clean, contacts healthy, and documentation sound
- Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
- Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
- Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
- Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
- Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
- Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
- Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings
Requirements
What you’ll need- Used HubSpot as your CRM
- Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS and want to do it again
- Strong copywriting skills, with a portfolio of email work that drove measurable performance
- A working knowledge of email deliverability: authentication, sender reputation, and list hygiene
- Conscientious about how you build: noting limitations, watch-outs, and recent changes to the CRM or service models that impact your flow design logic
- In touch with the impact CRM work has on the cross-functional colleagues and you care about helping them understand what’s changing and why
- A calm, proactive communicator with stakeholders of all levels and departments
- Excited about the campaigns, assets, and messaging being worked on by those around you
- Interested in how AI is evolving in marketing
Benefits
Comp & perks- 24 days holiday + Bank Holidays + your birthday off 🎉
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad ✈️
- 30 days to Work from anywhere 🌍
- Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to MoreHappi coaching
- Company socials, quarterly team socials Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries 🥳