Zinc

Customer Support

• Analyse conversation-level data to identify where our AI is underperforming
• Write, test, and iterate prompts to improve resolution quality and deflection rates
• Design and ship agentic workflows that let customers complete account-specific requests entirely through Fini, with no need to speak to a human team member
• Design and document escalation trigger logic and response templates
• Uphold and improve key performance metrics (deflection, AI CSAT) and surface insights to the team
• Partner with our Knowledge Manager & AI Systems & Deflection Lead to close content and knowledge gaps
• Own the set of checks that every prompt or logic change is run against, so improvements never come at the cost of what already works
• Maintain clear documentation of prompt versions, logic changes, and performance outcomes
• Work with our engineering team to scope, test, and ship them end-to-end

AI Support Operations Specialist

Marketing

• CRM operations: HubSpot
• Build and maintain nurture segmentation, workflows, and automations
• Keep lists clean, contacts healthy, and documentation sound
• Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
• Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
• Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
• Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
• Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
• Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
• Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings

Marketing Automation Lead

Compliance

• Be the first point of contact for regulatory queries from Sales, AM and Customer Support
• Join client and prospect calls where regulatory depth is needed
• Build and maintain a regulatory guidance library across Zinc's core regulated sectors (FCA/SMCR/CRD6, SRA, CQC, Ofsted, BPSS, BS7858), criminal record checks and Right to Work
• Design, deliver and maintain internal regulatory training and documentation - make the complex stuff click
• Keep an eye on regulatory developments and translate them into plain-English guidance for non-compliance colleagues
• Support client-facing regulatory content and collateral
• Support RFP and tender responses that need regulatory firepower
• Partner with the Head of Regulatory Compliance, Legal Counsel and DBS Compliance Lead to keep Zinc ahead of the curve

Regulatory Compliance Manager

• CRM operations: HubSpot
• Build and maintain nurture segmentation, workflows, and automations
• Keep lists clean, contacts healthy, and documentation sound
• Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
• Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
• Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
• Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
• Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
• Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
• Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings
• HubSpot is audited, list hygiene issues are documented and a remediation plan is in motion
• At least one nurture programme is live or rebuilt from scratch with a clear measurement framework.
• You own a functioning lifecycle programme across at least two journey stages (e.g. Subscriber → MQL, onboarding)
• A/B testing is running as standard; you can point to at least one change you shipped based on test results
• Deliverability health metrics (bounce rate, spam complaint rate, sender reputation) are monitored and within acceptable thresholds
• Email-influenced MQL volume and stage-progression rates are measurably improving quarter-on-quarter
• Lifecycle programmes are documented, scalable, and understood by cross-functional stakeholders
• You're a trusted partner to sales, AM, and product - proactively flagging what's changing in CRM and why it matters to them.

Senior Marketing Manager

Solutions Engineer

• Design and deliver high-impact, secure integrations with partner and customer systems that are clean, scalable, and built to last.
• Work directly with customers and partners to understand their integration needs and translate them into solid technical solutions.
• Own the design, build, and documentation of APIs that are secure, well-structured, and easy for partners to consume.
• Maintain, optimise, and secure our systems so they perform at their best, even at scale.
• Lead the charge on tricky integration challenges, turning complex problems into elegant, maintainable solutions.
• Keep up with new tools, trends, and best practices, helping us continuously evolve our stack and processes.
• Take full responsibility from initial idea to production, making sure every integration delivers value to customers.

Senior Backend Integrations Engineer

• CRM operations: HubSpot
• - Build and maintain nurture segmentation, workflows, and automations
• - Keep lists clean, contacts healthy, and documentation sound
• - Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
• Lifecycle Programmes 🔃
• - Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
• - Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
• - Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
• Performance & Optimisation 🌟
• - Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
• - Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
• - Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings

Lifecycle Marketing Manager

Product Marketing

• Lead and develop a team of mid-market outbound SDRs - hiring, coaching, performance management, and career growth.
• Own the outbound engine, setting pipeline targets, refining ICP, and ensuring the team consistently generates quality opportunities for Account Executives.
• Partner with our GTM engineer to design and ship new outbound campaigns and workflows - from intent-signal sourcing to AI-assisted personalisation to automated follow-up sequences.
• Stay ahead of the curve: evaluate new tools and approaches continuously, run experiments, kill what doesn't work, and double down on what does.
• Set the standard for quality over volume - coaching SDRs to prioritise relevance and insight in every touchpoint rather than spray-and-pray cadences.
• Report on pipeline health with rigour - track conversion rates at every stage, identify bottlenecks, and present clear recommendations to sales leadership.
• Work closely with marketing and product to ensure outbound messaging reflects Zinc's positioning and capitalises on product launches and market moments.

GTM Manager

Sales

Outbound Sales Manager

Sales Development Rep

• Own outbound strategy: cold calls, cold emails, and smart LinkedIn engagement
• Deep dive into accounts, map buying groups, and tailor outreach
• Qualify leads and support deal progression with AEs
• Work closely with Marketing & Partnerships on campaigns and events
• Use Hubspot, Outreach, and data to optimise your pipeline

Strategic SDR

• Prospect Engagement: Identify and connect with potential customers through cold calls, emails, LinkedIn outreach, and video messaging. 📞 🖥️
• Storytelling & Communication: Deliver compelling messages that capture attention and communicate Zinc’s value proposition effectively.
• Sales Strategy: Use data to analyse your outreach, refine your approach, and improve performance.
• Pipeline Management: Generate, nurture, and qualify leads for the Account Executive team. 🛠️ 💡
• Collaboration: Work closely with the sales and marketing teams to ensure alignment and maximise opportunities.
• Continuous Improvement: Embrace coaching and feedback to refine your techniques and hit individual and team targets.

Senior SDR

Account Executive

• Own the full sales cycle – from prospecting to closing deals, with the freedom to shape your approach 🎯
• Build and manage a high-impact pipeline to consistently exceed revenue targets and drive company growth 📊
• Engage with key prospects to deeply understand their pain points and demonstrate how our solution can solve them 🗣️
• Lead dynamic product demos and negotiations to secure high-value deals and long-term partnerships 💼
• Maintain CRM hygiene and provide accurate, data-driven forecasts to guide strategy ✅
• Collaborate closely with SDRs, marketing, and leadership to refine strategies and achieve team success 🤝
• Be a key player in shaping the future of the business – your contributions will directly impact our scale and success 🚀
• Growth opportunities – room to expand your role and take on more responsibilities as we scale 🌱