B2B Marketing Manager

Lottie

B2B Marketing Manager at Lottie managing acquisition channels like events and partnerships. Building B2B relationships in the care sector with a focus on pipeline generation.

Posted 7/23/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £50,000 - £60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B acquisition strategies, event management, and partnership development while effectively managing budgets and measuring performance metrics. Proven ability to execute high-standard marketing programs and drive measurable results in demos booked and monthly recurring revenue.

Highest-signal resume keywords

B2B Acquisition ChannelsEvent ManagementPartnership DevelopmentBudget ManagementPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingChannel ExecutionLead Indicator ReportingCommercial AcumenBudget Defense

Soft Skills

Comfortable with New ChannelsHigh Standard Execution

About the role

Key responsibilities & impact

Own and run B2B acquisition channels beyond CRM
Build the events programme from scratch
Develop referral and partnership relationships
Set and manage budget across channels
Report on lead indicators specific to each channel

Requirements

What you’ll need

Experience running events, partnerships, or field marketing programmes
Comfortable picking up new channels and executing to a high standard
Commercially minded and comfortable being measured on demos booked and MRR
Ability to set and defend a budget case

Benefits

Comp & perks

A very generous EMI share offering
26 days + bank holidays