Marketing

• Support the creation of market access payer and reimbursement marketing initiatives for therapies across the Biogen portfolio and manage execution of these materials via our vendor agency of record; manage budgets, timelines, logistics, etc.
• Own the medical, legal, and regulatory materials review process to ensure fulfillment and execution of projects and tactics within budget, in a timely manner, and with strong messaging.
• Establish value narrative in collaboration with Access Strategy teams and execute multichannel campaign to deliver it; support the building of messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs.
• Support the rollout of access and reimbursement strategies/frameworks to field teams, including account director, field sales and field reimbursement teams.
• Support annual brand planning from a Market Access and Reimbursement perspective, in collaboration with access strategy teams and brand teams.

Manager, Market Access Marketing

• Lead the creation of market access payer and reimbursement marketing initiatives for therapies across the Biogen portfolio and manage execution of these materials via our vendor agency of record; manage budgets, timelines, logistics, etc.
• Own the medical, legal, and regulatory materials review process to ensure fulfillment and execution of projects and tactics within budget, in a timely manner, and with strong messaging
• Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams at SM level
• Establish value narrative in collaboration with Access Strategy teams and execute multichannel campaign to deliver it; support the building of messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
• Support the rollout of access and reimbursement strategies/frameworks to field teams, including account director, field sales and field reimbursement teams
• Support annual brand planning from a Market Access and Reimbursement perspective, in collaboration with access strategy teams and brand teams

Senior Manager, Market Access Marketing

• Maintain organized, accurate tracking systems for projects and materials created
• Responsible for keeping the status of materials updated and organizing marketing requests
• Initiate intake and identify action items and/or next steps
• Communicate updates to both internal and external stakeholders
• Monitor the progress of the project and materials, from intake through completion
• Coordinate the review and approval of marketing materials
• Share community and vendor-created marketing materials with the necessary reviewers, both internal and external
• Gather feedback from necessary stakeholders and reviewers
• Trigger translation requests to ensure a smooth and timely delivery
• Manage the organization and process of duplicating templated materials
• Gather required content
• Update content based on request
• Adjust materials for events and outreach
• Support the logistics for mailers and ordering of materials, as needed
• Support the Communications Team with miscellaneous projects, as needed, to support our mission and the communities we serve.

Marketing Coordinator

• Manage platform operations, including system health, issue resolution, and user support
• Execute platform roadmap and enhancements aligned to business priorities
• Ensure adherence to SPI processes, controls, and governance standards
• Lead delivery of platform initiatives (requirements, development, testing, deployment)
• Coordinate across Marketing, Technology, and Operations stakeholders
• Support change management including training, communication, and adoption

Marketing Platform Manager – Senior Marketing Specialist

• Achieving goals through coding and/or metadata management
• Support and technical direction for platforms and operations
• Interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements
• Translating business needs into technical requirements for supported platforms
• Working independently with direction
• Delivery of tactical plans to achieve goals through coding and/or metadata management, support and technical direction for platforms and operations
• Supporting the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels
• End-to-end process to launch new offers and change existing offer design
• Capturing requirements, driving execution timeline, writing & executing test scripts, UAT and production validation
• Supporting channel integration and expansion initiatives
• Developing implementation plans for targeted offers and referrals, consulting with partners across marketing
• Translating the intended customer and associate experience into technical requirements for offer display
• SME for integration and functionality across delivery platforms, real-time rules, file delivery, front-end and back-end applications
• Managing strict execution timelines and SLAs for implementation plans, test script preparation, test data requests to ensure on-time and error-free deployment
• Performing user acceptance testing and production certification and ongoing monitoring of a production environment to reduce the risk of defects

Marketing Channel Execution Manager

• Responsible for significant contributions to the overall marketing strategy for a portfolio of medium to large programs, products, and processes
• Identify risks and opportunities and defining and delivering strategic solutions
• Support the end-to-end migration program from Resource Central to Seismic
• Drive cross-functional coordination across marketing, field enablement, product, line of business partners, and technology teams
• Track progress and manage risks, issues, and dependencies

Marketing Strategy Integration Lead

• Lead the marketing measurement strategy, including KPIs, targets, and attribution
• Translate performance into clear insights, implications, and actions to drive growth
• Own executive-level storytelling, clearly communicating results, risks, opportunities
• Partner across functions to align priorities, metrics, and investments
• Lead cross-functional collaboration to strengthen marketing measurement
• Set standards for analytical rigor and ensure transparent, high-quality insights
• Define performance reporting and dashboards for executive decisions
• Build and lead a high-performing team
• Drive adoption of consistent measurement practices

Marketing Measurement & Strategy Manager

• Lead US patient marketing for Sobi’s rare disease portfolio, focusing on uncontrolled gout.
• Drive disease awareness, launch excellence, and patient-centric campaigns.
• Collaborate cross-functionally, ensure compliance, and deliver measurable impact.
• Develop and execute pre-launch and launch strategies.
• Build disease-state and branded patient marketing campaigns.
• Leverage expertise in segmentation, patient insights, and consumer promotion.
• Oversee omnichannel campaigns (digital, social, video, search, point-of-care).
• Partner with medical, legal, and regulatory for compliant initiatives.
• Establish and track KPIs for awareness, engagement, and patient actions.
• Monitor competitive activity and consumer trends.

Director, US Marketing – Patient Promotion, Uncontrolled Gout

• Supports the execution of multiple marketing programs, advertising campaigns and sales initiatives
• Ensures consistency with business branding and objectives
• Executes projects based on Eversource principles
• Assists in handling key marketing functions, processes, and programs related to achieving goals
• Collaborates with members of the marketing team on the execution of marketing plans and campaigns
• Analyzes research and measurement of campaigns and programs, communicates results and recommends improvements and/or adjustments
• Coordinates with internal and external copywriters, graphic designers, photographers, and other vendors
• Oversees the creation of the department’s collateral, press releases, case studies, etc. with manager’s guidance
• Assists in the planning and execution of events, conferences, and sponsorships
• Participates in a continuous improvement team to facilitate departmental workflow processes

Marketing Specialist

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Lead and Grow Strategic Client Accounts
• Build Integrated Marketing Strategies
• Build and Support Hands-On Execution
• Elevate Client Service and Team Performance
• Contribute to Agency Growth and Leadership

Senior Director, Client Strategy – Integrated Marketing

• Support the execution of regional and national marketing initiatives while developing strategic go-to-market plans to support tax & accounting and industry-specific initiatives.
• Partner with regional practice leaders to build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
• Support annual planning and budgeting; prioritize initiatives with local and industry leadership.
• Lead office team meetings with practitioners, putting their ideas into action with consistent follow-up.
• Manage multiple projects simultaneously with strong organizational and time management skills; know when to delegate to meet deadlines.
• Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.
• Execute digital account-based marketing campaigns; enabling more targeted communication, brand awareness, lead generation and conversion.
• Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.

Marketing Manager

• Own the global product strategy, roadmap, and governance for FSO marketing enablement solutions across all DePuy Synthes business units and markets.
• Define and maintain the product vision for a future-state unified enablement platform that consolidates fragmented solutions.
• Conduct field research, stakeholder interviews, and journey mapping exercises to surface unmet needs and define the requirements for a future-state FSO enablement solution.
• Evaluate current-state FSO enablement solutions across BUs and markets, identifying redundancies, gaps, and opportunities for consolidation and improvement.
• Define the roadmap for eCatalog evolution as an integrated component of the broader DS digital experience.
• Build strong relationships with FSO leadership and field representatives to maintain a continuous feedback loop that informs product decisions and adoption strategies.

Global Marketing Digital Capabilities Lead

• Own the global product strategy, roadmap, and governance for FSO marketing enablement solutions across all DePuy Synthes business units and markets.
• Define and maintain the product vision for a future-state unified enablement platform that consolidates fragmented solutions (Salesforce Communities, Showpad, SharePoint, and others) into a streamlined, scalable experience.
• Serve as the primary business product owner interfacing between the FSO commercial organization, Business Unit marketing teams, and the Dx team to ensure the enablement solution meets real field needs and integrates within the broader DS digital ecosystem.
• Establish platform governance, standards, and change-control processes for all marketing-owned, FSO-facing digital solutions.
• Lead a structured, design thinking-driven discovery process to develop a deep understanding of FSO needs, pain points, and workflows across markets and business units.

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams
• Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies
• Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings
• Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement
• Responsible for team marketing budget and Agile Team resources towards the highest value growth initiatives

Director, Integrated Marketing Strategy

• Lead Market Strategy
• Develop and execute global, market-back strategies
• Define where to play and how to win
• Optimize portfolio and strengthen value propositions
• Drive pricing, GTM, and product strategy
• Turn customer insights into new offerings
• Lead product launches and innovation pipeline
• Balance near- and mid-term growth priorities
• Collaborate Globally
• Partner across Product, Supply Chain, R&D, and Quality
• Align cross-functional teams to deliver results
• Champion customer-centric innovation

Global Marketing Manager – Cardiovascular Segment

• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels
• Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle
• Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way
• Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market.
• Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works.
• Lead marketing and PR for new venue openings from pre-launch through post-open momentum.
• Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming.
• Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR.
• Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments.
• Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team.
• Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing.
• Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities.
• Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99.

Director, Marketing

• Execute regional-focused marketing programs aligned to regional commercial priorities, target accounts, pipeline objectives, and revenue goals.
• Partner closely with Sales leadership to activate global campaigns through regional programs, account-based marketing initiatives, customer engagement activities, and targeted outreach.
• Translate global campaign and product marketing strategies into actionable regional execution plans.
• Identify regional market opportunities, customer needs, competitive dynamics, and commercial priorities to inform activation strategy.
• Serve as the primary marketing partner to assigned regions Commercial teams.
• Develop and adapt sales enablement materials, customer presentations, campaign assets, outreach content, and supporting tools aligned to commercial priorities.
• Support pipeline acceleration through account-based marketing initiatives, sales plays, customer engagement programs, and regional activation efforts.
• Partner with Commercial teams to support strategic opportunities, customer-facing initiatives, events, campaigns, and deal progression activities.
• Drive adoption and consistency of approved messaging, positioning, campaign priorities, and value propositions across region.
• Lead regional event activation activities aligned to commercial priorities and pipeline objectives.
• Execute event-related planning, outreach, sales enablement, onsite activation, customer engagement, and post-event follow-up activities.
• Adapt campaign and event messaging into region-specific activation programs designed to generate measurable commercial outcomes.
• Partner with Commercial teams to maximize pipeline generation and opportunity progression resulting from events and customer engagements.
• Collaborate with Digital & Growth Marketing, Marketing Operations, Product Marketing, Communications, and Commercial teams to improve campaign effectiveness and pipeline performance.
• Capture customer, sales, and market feedback to support messaging refinement, targeting optimization, and go-to-market improvements.
• Provide structured market, customer, and competitive insights that support campaign development and product marketing strategy.
• Create and adapt customer-facing content, campaign materials, event assets, presentations, sales outreach materials, and account-based marketing content.
• Ensure regional marketing activities align with approved messaging, positioning, brand standards, and corporate guidelines.
• Track, measure, and communicate program performance, engagement metrics, and regional marketing effectiveness.

Field Marketing Specialist

• Defining roadmap to maximize brand and product representation in generative search results and AI assistants
• Tracking trends, insights and actions in the fast-changing GEO/AEO landscape
• Identifying, recommending and collaborating cross-functionally on GEO-first content to outperform in the LLMs
• Participating in the content operations process to ensure adherence to SEO and GEO best practices
• Ensuring all content is optimized for traditional SEO and emerging GEO requirements
• Establishing the operating model across the organization for cross-functional integration
• Measuring, monitoring, and adjusting approach accordingly
• Linking GEO outcomes to business KPIs
• Personalizing approach by LLM for improved outcomes
• Doing technical work to make digital properties consumable for LLMs
• Supporting regional partners on country-level monitoring and insights

Generative Engine Optimization Marketing Specialist

• Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition and digital growth plans
• Establish and maintain strategic relationships at senior levels within partner organizations
• Analyze client business objectives and marketing calendars to develop acquisition strategies
• Optimize and manage marketing spend against growth targets
• Identify and segment target audiences for acquisition campaigns
• Lead acquisition marketing campaigns in a fully integrated omni-channel environment
• Monitor and report on acquisition campaign performance
• Collaborate cross-functionally with internal teams and external partners/agencies
• Contribute to financial planning cycles by providing acquisition-related forecasts
• Manage multiple acquisition and digital marketing projects and priorities simultaneously

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