Senior Field Marketing Manager

ZoomInfo

Senior Field Marketing Manager at ZoomInfo driving revenue growth through AI-driven event marketing strategies. Leading cross-functional collaborations and managing high-impact marketing activations.

Posted 7/24/2026contractRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $104,650 - $164,450 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic marketing planning and execution, particularly in B2B field marketing for high-tech or SaaS environments. Proficient in leveraging AI tools for marketing applications and executing integrated programs that drive pipeline growth and engagement.

Highest-signal resume keywords

B2B Marketing ExperienceField Marketing/Event ExperienceAI Tools for MarketingMarTech ProficiencyAnalytical and Strategic Planning Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic Marketing PlanningKPI TrackingCampaign Performance AnalysisIntegrated Program ExecutionProject Management

Soft Skills

Interpersonal AbilitiesCommunication SkillsPrioritization Skills

Tools & Technologies

MarketoSalesforceOutreachSplashthatReachdeskClaudeJasperCopy.ai

Industry Keywords

High-TechSaaSEvent MarketingPipeline ManagementAccount-Level Personalization

About the role

Key responsibilities & impact

Drive Strategic Marketing Planning and Execution: Lead the strategy and execution of comprehensive event marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI.
Partner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, SDRs to identify priorities and develop strategic event marketing programs that engage priority accounts and accelerate pipeline.
Execute High-Impact Online and Offline Activations: Plan and execute memorable experiences trade shows and conferences, executive roundtables, luncheons/dinners,, direct mail, e-gifting, and proprietary events.
Lead Cross-Functional Collaboration: Work closely with events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness.
Analyze and Optimize: Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership.

Requirements

What you’ll need

5-7 years of B2B marketing experience with a minimum of 4 years in field marketing/event experience for a high-tech or SaaS company.
Demonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale.
Proven ability to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled execution.
Strong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategies.
Exceptional interpersonal and communication abilities.
Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environments.
Experience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk.
Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms.
Ability to travel up to 20% of the time.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Holistic mind, body and lifestyle programs designed for overall well-being