Senior Social Marketing Associate

DraftKings Inc.

Senior Social Marketing Associate at DraftKings shaping fan engagement through compelling social content across platforms. Creating original content and aligning with strategy to deepen brand connection.

Posted 7/23/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $66,900 - $83,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating engaging social content and community engagement strategies, with a strong focus on sports, entertainment, and internet culture. Proficient in using graphic design and video editing tools to produce compelling content that resonates with audiences.

Highest-signal resume keywords

Social Content CreationGraphic DesignVideo EditingAudience EngagementContent Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationGraphic DesignVideo EditingCopywritingSocial Media Management

Soft Skills

CreativityCollaborationCommunicationAdaptabilityStorytelling

Tools & Technologies

Adobe Creative SuitePremiere ProPhotoshopAfter EffectsCanvaCapCut

Industry Keywords

Social MediaAudience BehaviorEngagement MetricsCultural TrendsReal-Time Content

About the role

Key responsibilities & impact

Concept, design, publish, and track engaging content across platforms like Instagram, TikTok, X (Twitter), Discord, etc. ensuring it aligns with our goals and audience.
Create original, platform-first content including graphics, short-form video, clips, carousels, and interactive experiences that bring sports, entertainment, and internet culture to life.
Use trend insights, audience sentiment, and cultural cues to inform content strategy, join the conversation, and deepen brand connection.
Write sharp, on-brand copy that captures attention, sparks engagement, and reflects the tone of sports, entertainment, and internet culture.
Partner with internal teams to align on campaigns and creative direction, while using performance insights to optimize and evolve content.
Turn real-time sports moments, breaking news, trends, and audience conversations into timely, visually compelling content.

Requirements

What you’ll need

At least 2 years of experience creating and managing social content and community engagement, ideally within sports, entertainment, or a fast-paced digital environment.
Strong hands-on experience creating social content using graphic design and video editing tools (e.g., Adobe Creative Suite, Premiere Pro, Photoshop, After Effects, Canva, CapCut, or similar).
A strong understanding of social platform best practices, audience behavior, and what drives engagement in real time.
Excellent writing skills and a strong understanding of voice, storytelling, and cultural trends.
Willingness to be available on nights or weekends to create and publish real-time content during peak moments.

Benefits

Comp & perks

bonuses
equity and benefits as applicable