Senior Customer Marketing & Enablement Manager, Intellectual Property

Clarivate

Senior Customer Marketing & Enablement Manager driving customer engagement and adoption across IP management solutions. Collaborating closely with marketing, product, and sales teams for unified customer experience.

Posted 7/22/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B customer marketing strategies, lifecycle marketing, and professional storytelling to drive customer adoption and retention. Proven ability to create high-impact content and collaborate across cross-functional teams to enhance the customer experience.

Highest-signal resume keywords

B2B Marketing ExperienceCustomer MarketingLifecycle MarketingProfessional StorytellingProduct Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Lifecycle ManagementContent DevelopmentPerformance MeasurementAdoption FrameworksThought Leadership Creation

Soft Skills

CollaborationCommunicationStrategic Thinking

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree

Industry Keywords

Intellectual Property IndustryGo-To-Market StrategyCustomer Success Models

About the role

Key responsibilities & impact

Design and execute customer marketing strategies that drive adoption, retention and expansion
Build and scale lifecycle programs—from onboarding through renewal, advocacy and community
Translate product capabilities into clear, outcome-driven messaging and lead customer communications (including product updates and release comms)
Develop high-impact content and thought leadership (white papers, case studies, enablement, campaigns)
Partner across Marketing, Product, Sales, and Customer Success to deliver a unified customer experience, including executive engagements and events
Measure and optimize performance, linking programs to adoption, retention and advocacy outcomes

Requirements

What you’ll need

Bachelor’s degree or equivalent relevant work experience
7 + years of experience in B2B marketing, with strong experience in customer marketing, lifecycle marketing, or enablement
2+ years of experience working with global, cross-functional go-to-market teams
2+ years of experience in professional storytelling and writing, creating high-impact thought leadership and customer content (white papers, case studies, POVs)
An MBA or advanced degree
Product Marketing experience in software, data, or services
B2B Product Marketing experience
Prior experience working in the intellectual property industry
Strong understanding of customer lifecycle, success models, and adoption frameworks

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options