Marketing

• Schedule monthly marketing calendars for DIFM clients — blogs, emails, and social media posts — on time, every month.
• Schedule custom blogs, emails, and social media posts as requested.
• Schedule social assist posts on a weekly cadence.
• Assist with calendar execution and coordination alongside the broader Concierge team.
• Complete website edits on behalf of DIFM clients.
• Provide timely, helpful support to clients through live chat.
• Address questions related to products, services, and general company information.
• Escalate complex issues to the right people quickly and cleanly.

DIFM Marketing Admin

• Lead U.S. strategic marketing plans and multi-year product roadmaps
• Own product positioning, pricing strategy, and lifecycle management
• Serve as the Hemostasis subject-matter expert for Sales and cross-functional teams
• Translate complex technology into compelling clinical and commercial value
• Drive demand-generation programs and sales enablement tools
• Influence global product decisions as the voice of U.S. customers
• Build relationships with Key Opinion Leaders and clinical partners
• Develop and deliver impactful training for specialist sales teams

Marketing Manager, Hematology & Hemostasis

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams
• Align programs to quarterly goals and key personas across technical and business decision-makers
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
• Own the full lifecycle of regional programs from planning to execution and performance reporting
• Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
• Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences
• Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape
• Share insights and optimizations with key stakeholders to drive continuous improvement

Regional Marketing Manager

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Develop and execute RMN strategy, annual business plans, and growth roadmap.
• Own RMN sales calendar, campaign planning, pricing, inventory, and commercialization.
• Partner with CPGs, sales, category management, merchandising, and retailers to build integrated campaigns.
• Identify new revenue opportunities across onsite, offsite, in-store, digital coupon, email, loyalty, social, and eCommerce media.
• Manage campaign execution from planning through post-campaign reporting.
• Analyze campaign performance, incrementality, ROAS, and shopper insights; recommend optimization.
• Oversee budgets, billing, revenue forecasting, NDAs, contracts, and financial reporting.
• Lead RMN portal, dashboards, reporting tools, and process improvements.
• Develop sales materials, case studies, best practices, and training for internal teams and retailers.
• Represent AWG at industry events, JBPs, retailer meetings, and conferences.
• Monitor retail media trends, competitive activity, privacy requirements, and measurement standards.

Retail Marketing

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Define and execute a comprehensive partner events strategy
• Establish structured engagement frameworks, including partner councils, advisory boards, and community forums
• Create a cohesive partner experience aligned with channel and business priorities
• Design and deliver programs that drive active participation across the partner ecosystem
• Lead planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
• Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
• Create an always on Demand Center for partners including emails, content, and webinars
• Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
• Drive awareness and participation in enablement initiatives across the channel
• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision-making
• Identify opportunities to streamline processes and improve overall partner experience
• Implement initiatives that increase retention, satisfaction, and long-term partner value
• Define and track KPIs related to partner engagement and Demand program effectiveness
• Analyze data to assess impact and optimize strategies

Senior Marketing Lead, B2B

• Lead coordination of pursuit strategy and execution for proposals, SOQs, and interview deliverables
• Manage proposal schedules, writing, editing, and production to ensure compliance with client requirements and company standards
• Facilitate pursuit kickoff meetings, content development, review cycles, and final submission preparation
• Support capture planning and strategic pursuit planning activities to strengthen positioning for project opportunities
• Develop and coordinate project interview presentations and materials
• Promote the company’s brand and capabilities through consistent messaging across marketing deliverables and materials
• Create tailored project descriptions and staff resumes for use in pursuit materials
• Mentor Marketing Coordinators and Specialists by providing guidance, feedback, and best practices for proposal development and marketing workflows
• Collaborate with leadership, technical staff, and business development teams to align marketing efforts with company goals

Senior Marketing Specialist

• Manage all corporate marketing programs within the US and Canada, including but not limited to, OptivCon (Optiv-led strategic, solution-focused roadshows), industry conferences (RSA & Black Hat), internal kickoffs, webinars, and partner-end user conferences.
• Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and global brand awareness - from the development of the strategy and plan, to content oversight, pre-event campaign strategy, event execution, and post-event analysis and evaluation.
• Devise and execute events and similar programs that reflect the company’s culture, business goals and objectives.
• Partner with the PMO team to define and communicate creative requirements for print and digital signage, booth graphics, and event collateral, including timelines, specifications, and approvals.
• Collaborate with Product Marketing and Brand & Comms to create program content that educates and inspires the cybersecurity community while driving awareness and revenue to the organization.
• Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and tailor corporate programs to align with national objectives and regional goals and priorities.
• Responsible for researching and securing venue options, booking keynote speakers, building out program registration pages in Marketo and Cvent, providing registration reporting, invitation creation, shipping materials, and all onsite program execution.
• Negotiate all logistics including sponsorships, exhibit presence, booth staffing, communications, and responsible for post event reporting and analytics while operating within designated budget.
• Deliver timely and detailed communications to internal clients, including executives, throughout the entire event cycle.
• Analyze investment, expected return, and overall feasibility of proposed activities, working with cross-functional marketing teams if additional resources are needed to meet program objectives.
• Evaluate feasibility of additional corporate opportunities for the sales team to engage with prospects and build pipeline.
• Work with sales leadership to analyze partner involvement, and create strategies for partner participation throughout the year, as it aligns to Optiv solutions and priority.
• Work with the Global Partner Alliance and Partner Marketing teams to identify and evaluate key technology partner campaign event strategies that can be driven at a national level to drive and influence sales.
• Responsible for producing and managing program budgets, securing adequate partner funding, and tracking MDF to ensure there is no profit loss.
• Work closely with the broader marketing team to promote event presence via multiple channels and track event ROI and contribution to the company's KPIs.
• Collaborating with Optiv’s partner community on corporate sponsorships, which entails clear communications, timely responses, processing and tracking contracts and master agreements, and reconciling all post event invoicing.
• Work with internal stakeholders to evaluate and influence utilization of funding pools to ensure investment dollars are optimized in helping Optiv and partner achieve their goals.
• Travel to events as required (15-20%)

Corporate Programs Marketing Manager

• Drive new customer acquisition, go-to-market execution, channel strategy, and data-driven performance management for T-Mobile’s fiber broadband business.
• Lead a multidisciplinary team spanning commercial marketing and data science.
• Own the full commercial agenda: pricing and promotional strategy, GTM readiness for new fiber market launches, in-quarter performance management, and long-term subscriber growth.
• Serve as the connective tissue between Marketing, GTM, Pricing, Operations, Channels, Analytics, and FP&A.
• Foster a high-accountability, growth-oriented team culture with emphasis on career development, cross-functional collaboration, and data-informed decision-making.
• Set clear priorities, milestones, and performance expectations aligned to quarterly and annual business targets.
• Oversee offer planning and strategy for the fiber portfolio.
• Drive full P&L management across the fiber broadband portfolio.
• Own the end-to-end GTM strategy for new and emerging fiber markets.

Senior Manager, Commercial Marketing – TFiber

• Develop new and innovative ways to achieve marketing objectives through data analysis
• Analyze marketing performance and find opportunities for improvement
• Resolve complex operational and marketing challenges through creative solutions
• Collaborate with analytics, product, technology, legal, agency, and Club partners

Marketing Engagement Partner

• Develop and execute strategies to expand the use of sustainable paving technologies
• Build meaningful relationships with agencies, contractors, and industry partners
• Help customers understand and apply the value of Ingevity’s solutions in real-world settings
• Identify new market opportunities and contribute to regional growth
• Collaborate across teams to support customer needs, demonstrations, and project execution
• Provide hands-on support during paving projects when needed
• Troubleshoot technical challenges and help partners find effective solutions
• Support adoption of product specifications and industry best practices
• Serve as a trusted resource and connection point between customers and internal teams

Technical Marketing Manager – Central Plains, Southwest Region

• Build and lead the Americas field marketing organization, including hiring, onboarding, and developing future field marketing managers.
• Lead the existing event marketing team and establish operating rhythms, planning processes, and performance metrics.
• Own regional marketing strategy across events, executive programs, account-based marketing, partner marketing, and regional demand generation.
• Own marketing-sourced and marketing-influenced pipeline targets across the Americas.
• Partner directly with Sales leadership on territory planning, account coverage, opportunity acceleration, and revenue growth.
• Plan and execute major industry events, executive dinners, roundtables, customer councils, webinars, and strategic account programs.
• Develop and execute ABM programs against named enterprise accounts.
• Build joint go-to-market programs with technology and channel partners.
• Manage regional budgets and allocate investments based on pipeline impact and business priorities.
• Measure program performance, attribution, pipeline creation, and ROI while continuously optimizing spend.

Head of Americas – Field Marketing

• Manage a high-tier book of financial advisor clients, building long-term relationships through personalized guidance, goal-tracking, and proactive outreach via phone, video, and email.
• Share, review, and execute monthly multi-channel content calendars (email, social, blog) within the FMG platform, incorporating client feedback.
• Partner with clients to brainstorm strategies that target new prospects, re-engage inactive leads, and maximize dashboard tools like audience segmentation.
• Learn and implement new AI-powered platform features quickly as they roll out.
• Keep meticulous records of client interactions, inquiries, and campaign data, while flagging trends or issues early.
• Assist with calendar execution and support tickets, managing your workload proactively and communicating when help is needed.
• Provide exceptional customer care and service to your book of business.

Marketing Success Specialist

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Drive Argenta’s CDMO commercial strategy
• Drive communication strategy
• Create and execute marketing plans across channels
• Own Argenta's presence at industry events
• Develop & execute Argenta’s global marketing strategy aligned to our growth spans
• Define Argenta’s brand architecture and position and develop and refine the value proposition across target clients and offerings
• Lead planning, budgeting, and all performance reporting against defined KPIs
• Oversee omnichannel campaigns to generate brand awareness and leads across digital and live efforts
• Own Argenta’s presence at key industry and Argenta-led conferences and trade shows
• Lead the development of compelling content including case studies, white papers, webinars, presentation decks, sales assets, and trade show materials
• Oversee external media relations and PR strategy
• Monitor the competitor landscape and provide periodic updates regarding M&A, added capabilities, partnerships
• Partner closely with the CCO and Business development to ensure alignment of marketing to strategic goals and effective qualification and transition of leads

Global Marketing Director

• Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
• Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
• Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
• Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance

Senior Integrated Marketing Manager – Campaign Strategy

• Leads the creative development of compelling presentation materials and visual assets to support B2B acquisition initiatives, executive sales cycles, and brand alignment
• Specializes in crafting executive-level pitch decks, QBR templates, and custom 1:1 presentation material that mobilize sales teams and move audiences to action
• Translates complex B2B technical products, to appeal to target personas and segments through visual storytelling
• Success is measured by the quality and persuasiveness of presentation materials, timely delivery, and direct contribution to win rates and campaign performance
• Enhances the effectiveness of B2B sales presentations and supports overall marketing objectives through visual storytelling
• Collaborate with product marketing, solutions messaging, team and other internal stakeholders to develop custom pitch strategies; provide feedback on project briefs to ensure successful presentation development and delivery
• Manage project progress and present creative concepts to senior leadership; design occasional flyers and other marketing collateral as needed
• Support internal preparation, oral coaching, and debrief reviews; align creative direction with project and sales objectives before senior stakeholder approval
• Also responsible for other duties/projects as assigned by business management as needed

Integrated Marketing Manager – Presentations

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

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