Senior Integrated Marketing Manager – Campaign Strategy

T-Mobile

Senior Integrated Marketing Manager responsible for integrated marketing strategy at T-Mobile for Business. Collaborating with cross-functional teams to optimize performance and deliver impactful content.

Posted 6/10/2026full-timeOverland Park • Kansas, Virginia, Washington • 🇺🇸 United StatesSenior💰 $109,200 - $196,900 per yearWebsite

About the role

Key responsibilities & impact

Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance

Requirements

What you’ll need

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2B brands (Preferred)
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)

Benefits

Comp & perks

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off and up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short- and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketing strategiesdata analyticssegmentationmarketing planscampaign developmentdigital marketingweb/ecommercemediasocial mediapaid search

Soft Skills

collaborationleadershipcommunicationstrategic thinkingconsumer insights

Certifications

Bachelor's Degree