Growth Marketing

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Marketing Lead – Home Lending Retail Growth

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Lead and supervise a high-performing client growth team, fostering collaboration across assigned practice areas and with other Senior Client Growth Managers to develop, implement, and share business development and marketing best practices.
• Serve as the primary business development and client growth resource for the Litigation Department Chair, practice group leaders, and other department leadership. Partner closely with the Department Operating Officer and other firm stakeholders to identify, prioritize, and execute strategic initiatives requiring department and firmwide support.
• Develop and execute business development strategies that strengthen existing client relationships, generate new business opportunities, expand client engagements, and drive cross-selling initiatives across assigned practices and industry sectors.
• Participate in the development of department and practice-specific business development plans and lead the execution of identified goals, objectives, and key results.
• Maintain a deep understanding of the firm's practices, services, industries, geographic markets, and business operations to effectively position the firm's capabilities, identify growth opportunities, facilitate cross-practice collaboration, and connect clients and prospects with the appropriate legal resources.
• Provide strategic business development counsel, coaching, and guidance to attorneys and practice leaders, including support for individual opportunities, client relationship expansion, and broader market positioning efforts.
• Guide attorneys in developing and executing visibility strategies that enhance market presence and support business development objectives, including conference participation, speaking engagements, thought leadership programs, client events, and other profile-raising opportunities.
• Support lateral integration and growth initiatives by assisting with the recruitment, interviewing, onboarding, and business development planning of lateral attorneys to accelerate successful integration and revenue generation.
• Lead the collection, maintenance, organization, and dissemination of practice experience and credential information, ensuring data is current, accessible, and effectively leveraged in business development, marketing, and proposal efforts.
• Oversee the development of pitches, proposals, RFP responses, presentations, and related business development materials in collaboration with Proposal, Legal Operations, Communications, and Client Growth colleagues, ensuring deliverables effectively communicate the firm's experience, differentiators, pricing strategies, and value proposition.
• Collaborate with cross-functional teams, including communications, media relations, events, business intelligence, proposals, and creative services, to develop compelling market-facing content and campaigns that elevate practice visibility and support client growth objectives.
• Manage and advise on marketing and business development investments, sponsorships, and related expenditures, evaluating return on investment and recommending strategies to maximize impact and efficient use of firm resources.
• Coordinate industry, professional, and strategic relationship-building initiatives, including thought leadership programs, sponsorships, conferences, client events, CLEs, webinars, networking opportunities, and other business development activities.
• Oversee the preparation and submission of lawyer rankings, awards, and related recognition opportunities that support the strategic positioning of the department and its attorneys.
• Utilize business intelligence, market research, and business development technologies to identify opportunities, analyze trends, evaluate prospects, and provide actionable insights to attorneys and practice leaders.
• Perform other duties and special projects as assigned.

Senior Client Growth Manager

• Act as a critical member of the regional leadership team in growing and retaining the business.
• Identify and develop a go-to-market strategy to leverage core competencies.
• Lead team to plan, develop and execute sales strategies.
• Serve as subject matter expert on competitive services within their territory.
• Innovate tools and protocols for proposals and presentations.
• Drive opportunities within existing accounts to cross-sell facilities and other services.
• Drive a winning sales and growth culture through coaching and performance management strategies.

Regional Vice President – Growth

• Own and drive lifecycle contribution to returning student bookings and retention growth.
• Develop and execute lifecycle strategies across various customer interactions.
• Partner with Product to understand customer behavior and improve experiences.
• Collaborate with Product and Marketing for effective bundles and offers.
• Identify creative ways to increase repeat purchases across offerings.
• Build and scale lifecycle programs using automation and AI.
• Analyze performance, test new strategies, and optimize for growth.

Director, Lifecycle Growth & Retention

• Lead Enterprise Growth Strategy & Outcomes
• Own marketing’s contribution to Client growth, pipeline, and market share across all Lines of Business.
• Translate enterprise and line of business priorities into clear, outcome driven strategies with measurable targets.
• Build and Lead the Growth Organization
• Lead a team of marketing leaders across Line of Business Marketing and Digital Marketing.
• Set direction, align priorities, and ensure teams operate as a coordinated, high-performing growth engine.
• Set Direction for Go to Market Execution
• Define go to market strategy, including targeting and channel mix.
• Partner with Data & Analytics to Drive Performance
• Ensure reporting is consistent, credible, and clearly tied to business outcomes.
• Drive Focus and Decision Discipline
• Lead, coach, and develop a team of marketing leaders.

• Own growth end-to-end across: Influencer marketing, Performance marketing, Organic content
• Take over and scale existing initiatives currently run by founder and contractors
• Design and launch new growth experiments and channels
• Drive measurable customer acquisition and revenue growth
• Operate across both: B2C (individual creators, professionals) and B2B (Teams / enterprise product)
• Develop growth narrative as the platform expands from images → video → audio
• Track and optimize performance across channels with clear attribution

Growth Lead

• Grove is looking for a temporary Marketing leader to support our Acquisition function during a parental leave period for 3-4 months (starting ASAP, ending September).
• Partner directly with the VP of Marketing to increase new customer acquisition within efficiency guardrails, helping to further refine creative strategy and new channel expansion.
• Drive day to day operations with channel managers, internal and external creative resources, and reporting tools, while helping to refine our marketing strategy across channels and creative themes to enable near term growth.
• Manage and optimize Grove’s social‑first content engine and creator ecosystem.
• Refine and manage the distribution strategy across organic and paid channels to put that work in front of the right consumers.
• Scale the content strategy by optimizing strategies on Grove’s core paid channels (Meta, TikTok, and Google).
• Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values.
• Manage and develop a small, high‑performing team, including managing and selecting agencies to augment in house resources.

Senior Growth Marketing Manager, Temp – Parental Leave Coverage

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Owns the strategy and execution of how to earn credibility and access with senior executive buyers in the healthcare employer market
• Define the executive audience strategy (personas, profiles, what we lead with, and where we show up)
• Build high-impact programs that build trust, open doors, and move deals
• Partner tightly with Sales and Account teams to accelerate pipeline, retention, and expansion
• Design and run high-value executive engagement programs that create access and progression in priority accounts
• Lead development of insight-led thought leadership agenda that earns executive attention and supports seller conversations
• Define success metrics tied to growth outcomes: executive meetings created, conversion to next steps, influenced pipeline, deal acceleration, expansion penetration, and retention impact
• Build a measurement and reporting cadence that’s credible to Sales and senior leaders

Marketing Principal – C-Suite Strategy & Executive Engagement, Healthcare Growth

• Architect our AI-powered GTM infrastructure: You'll design and build the systems — workflows, agents, data pipelines, enrichment layers, internal tools — that let Marketing, Sales, and Rev Ops operate at a scale that would otherwise require 2–3x the headcount.
• Own pipeline growth end-to-end: You'll take ownership of the growth funnel and define how we scale demand at our next stage, from top-of-funnel experimentation through pipeline acceleration.
• Boost offline growth: Big opportunities exist from offline engagements in the ecommerce world. Identify, build, and execute those opportunities, particularly with up-market and higher ACV opps from our ICP.
• Set the bar for creative experimentation: You'll lead ongoing testing across channels, messages, and motions, bringing scrappy startup energy and turning winning experiments into scalable, systematized growth engines.
• Use AI Systems to 10x our output: You'll be at the forefront of AI-driven marketing and GTM, deploying internal and external-facing tools that multiply the productivity of the entire GTM org — not just your own workstreams.
• Strengthen the connection between Marketing, Sales, and Rev Ops: You'll ensure marketing efforts translate into high-quality, measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue — attribution, handoffs, signal routing — that makes the org feel like one team.
• Lay the foundation for GTM operational excellence: You'll bring structure, clarity, and consistency to our growth motion, building systems that scale with us and setting playbooks others on the team can run.

Growth Marketer

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems.
• Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines.
• Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels.
• Shape how to acquire customers and build a scalable growth system.
• Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation.
• Establish scalable testing infrastructure and best practices across growth channels.

Senior Manager, Growth Marketing, Web – Mobile

• The Manager of Growth + Revenue Marketing is responsible for driving pipeline and opportunity creation by managing how leads are captured, worked, and converted across the funnel.
• This role is focused on performance, ensuring high-intent leads move efficiently from initial engagement through Sales Accepted Leads (SALs) into qualified opportunities.
• This includes improving follow-up, aligning closely with Sales and an outsourced BDR partner, and strengthening the systems and processes that support lead management and conversion.
• You will work across the marketing team to execute campaigns and programs, including webinars, digital channels, trade shows, and emerging AI-driven discovery, that contribute directly to the pipeline and support consistent opportunity creation.
• Success in this role requires someone who can both execute and think strategically, identify where performance is breaking down, test solutions, improve results, and adapt quickly — someone who can take ownership of their work while remaining open to feedback and input from the team.

Growth and Revenue Marketing Manager

• Develop integrated growth strategies that deliver millions in yearly growth for clients.
• Developing campaigns where all marketing channels are working together and be able to clearly articulate overall themes as well as trends across the paid media plan.
• Work on financial projections, budgets, P&L, and other financial documents to be shared internally, with the client, and used as a north star for work.
• Work with our data team to deliver financial projections, customer cohort analyses, and media plans.
• Work with Darkroom Finance team to project client spend and increase it based on performance.
• Leverage these data insights to develop unique marketing strategies across various industries.
• Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio.
• Work with Darkroom success to develop fractional and dedicated marketing org charts based on client needs.

Director, Growth Strategy

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
• Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
• Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
• Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
• Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
• Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
• Design and run experiments to test and refine onboarding and activation strategies.
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
• Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Director, Small Market Growth

• Conduct preliminary and detailed design work for natural gas projects
• Secure and manage engineering service providers, including contract development and award
• Oversee third-party engineering to ensure compliance with plans, contracts, schedules, and budgets
• Perform engineering calculations and designs with peer oversight
• Coordinate engagement with internal stakeholders (Operations, Engineering, Land, Environmental, Air, Technical Services) to provide input to and review of engineering deliverables
• Facilitate project design reviews during FEED and detailed engineering phases
• Review engineering contractor invoices and change order requests
• Schedule and participate in Process Hazard Analysis (PHA) meetings
• Provide procurement support (engineering & material procurement plans, bid tab reviews, supplier qualification)
• Update engineering and material monthly forecasts with Project Controls
• Lead resolution of technical/engineering issues during engineering, construction, and commissioning
• Support resolution of non-conformances during engineering, procurement, construction, and commissioning
• Review and approve pressure testing documentation
• Manage workflow between TC Energy and external consultants
• Track key engineering deliverables and adjust plans/resources as needed
• Report status to project management and recommend corrective actions
• Support management of change process to maintain design integrity
• Document lessons learned and opportunities for improvement
• Collaborate with other project groups to share and implement best practices
• Participate in the Engineer in Training program as a mentor
• Contribute to continual improvement of project management tools and processes

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