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WSFS Bank

Director of Growth Marketing

WSFS Bank

Director of Growth Marketing leading marketing-driven pipeline and demand generation at WSFS Bank. Overseeing growth strategies across Wealth, Commercial, Consumer, and Cash Connect sectors.

Posted 6/4/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesLead💰 $133,728 - $219,696 per yearWebsite

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Lead Enterprise Growth Strategy & Outcomes
  • Own marketing’s contribution to Client growth, pipeline, and market share across all Lines of Business.
  • Translate enterprise and line of business priorities into clear, outcome driven strategies with measurable targets.
  • Build and Lead the Growth Organization
  • Lead a team of marketing leaders across Line of Business Marketing and Digital Marketing.
  • Set direction, align priorities, and ensure teams operate as a coordinated, high-performing growth engine.
  • Set Direction for Go to Market Execution
  • Define go to market strategy, including targeting and channel mix.
  • Partner with Data & Analytics to Drive Performance
  • Ensure reporting is consistent, credible, and clearly tied to business outcomes.
  • Drive Focus and Decision Discipline
  • Lead, coach, and develop a team of marketing leaders.

Requirements

What you’ll need
  • Bachelor’s degree required; advanced degree preferred.
  • 12+ years of experience in growth marketing, demand generation, or integrated marketing in a complex or regulated environment.
  • Proven ability to lead teams that deliver measurable business outcomes across multiple segments.
  • Strong executive presence with the ability to influence senior leaders and drive alignment.
  • Demonstrated ability to use data and insights to guide decisions and improve performance.
  • Experience building, leading, and scaling high-performing organizations.
  • Deep understanding of data-driven marketing and performance measurement.
  • Demonstrated success building and leading high-performing teams.

Benefits

Comp & perks
  • medical, dental, and vision coverage
  • 401(k) plan
  • life, accident, and disability insurance
  • flexible spending accounts (FSAs) and health savings accounts (HSAs)
  • wellness programs
  • paid parental leave
  • military leave
  • vacation and other paid time off
  • sick leave in accordance with applicable state laws
  • paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
growth marketingdemand generationintegrated marketingdata-driven marketingperformance measurement
Soft Skills
leadershipinfluencealignmentcoachingteam developmentexecutive presence
Certifications
Bachelor’s degreeadvanced degree