Growth Marketing

• Own email marketing & lifecycle plan, build, send, and optimize all email marketing campaigns — newsletters, nurture sequences, product announcements, event invites, fundraising appeals
• Own segmentation and personalization strategy across our audiences (prospects, customers, partners, donors)
• Own the campaign calendar and manage send cadence across all active campaigns and sequences
• Run A/B tests on subject lines, copy, CTAs, and send times — and act on the results
• Own campaign attribution end to end: connect every email, sequence, and campaign touchpoint to downstream revenue activity
• Design and execute outbound email campaigns targeting our ICP markets
• Build AI-augmented workflows for prospect research, list enrichment, and message personalization at scale
• Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales
• Maintain data hygiene: deduping, enrichment, lifecycle stages, lead scoring, list segmentation
• Build and optimize workflows, properties, deal pipelines, and dashboards
• Write email copy that sounds like us — direct, warm, mission-aligned, free of marketing jargon
• Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer don't read the same email
• Support the wider team with copy for landing pages, ads, and one-pagers as needed
• Design, build, and maintain campaign landing pages, lead magnets, webinar registration flows, and forms (HubSpot CMS, Zoom, Webflow, or similar)

Growth Marketer

• Owning blog and content strategy, editorial direction, and external writing team management.
• Leading PR strategy and holding the external PR agency accountable to placements and outcomes.
• Maintaining and scaling programmatic SEO pages and free tool pages.
• Building authority on LinkedIn and social channels with brands and marketing leaders.
• Collaborating with the external paid media team on Google Ads and holding them to CPA targets.
• Owning CRO and landing page performance across organic, paid, and tool pages.
• Growing LLM visibility and AEO presence across ChatGPT, Claude, Perplexity, and Gemini.
• Setting monthly and quarterly demand gen targets and reporting on results.

Head of Growth Marketing

• Coordinating the deployment of growth and retention strategies across distribution networks, ensuring their adoption and impact on commercial performance.
• Developing and implementing growth programs and initiatives for advisors, in collaboration with the Marketing Strategy and Global CX teams.
• Leading launch plans and onboarding activities to ensure clear understanding and strong adoption by advisors and partners.
• Contributing to the planning and deployment of sales activation programs and related promotional tools.
• Ensuring alignment, consistency, and effectiveness of tools and communications to maximize engagement from internal and external partners.
• Working closely with Sales, Marketing, Communications, and partner teams to optimize initiatives and field approaches.
• Analyzing feedback and performance results from distribution networks to recommend continuous improvements and identify new growth opportunities.
• Ensuring an advisor and client experience aligned with the company’s ambition, while complying with applicable regulations (CAN‑SPAM, CASL).

Senior Advisor, Growth and Retention

• You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR.
• That means owning the full funnel: awareness, demand generation, trial conversion, and expansion.
• You'll work with a design team and an ads agency, so you're coordinating and directing.
• Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition.
• Your north star metric is to grow MRR.

Fractional Head of Growth

• Own a book of business in one of the practice areas
• Assess and guide prospective clients toward appropriate services
• Collaborate with product and engineering teams to automate workflows
• Utilize AI to enhance productivity and efficiency
• Develop training materials and documentation for new hires

Lawyer, Client Growth

• Build, launch, and optimize paid campaigns across Meta platforms
• Manage budgets, pacing, targeting, testing structures, and scaling
• Monitor account performance and troubleshoot issues quickly
• Identify optimization opportunities and performance trends
• Analyze which creatives, hooks, angles, and offers are driving results
• Collaborate with creative teams by sharing performance insights and recommendations
• Help identify new testing opportunities and creative iterations
• Read and interpret key metrics (CTR, CPM, CVR, CPA, ROAS)
• Turn performance data into actionable next steps
• Collaborate with internal teams and communicate clearly around performance and priorities

Media Buyer – Creator & DTC Growth Agency

• Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives
• Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit
• Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations
• Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics
• Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets
• Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates
• Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution
• Work with agencies and internal teams to optimize campaign performance and creative production
• Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance
• Partner with Product to ensure acquisition strategies align with product roadmap and user experience
• Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention
• Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics
• Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization
• Analyze marginal ROI across channels to inform budget allocation decisions
• Forecast performance gaps and develop strategies to close them
• Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel
• Build dashboards and reporting that make complex performance data accessible to stakeholders

User Acquisition Manager

• Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth.
• Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion.
• Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers.
• Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates.
• Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting.
• Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue.
• Champion a culture of continuous, data-driven improvement by constantly analyzing campaign performance, user behavior, and cohort data to identify optimization opportunities across the entire lifecycle.
• Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.

Senior Growth Marketing Manager

• Lead the development and implementation of a diversified revenue generation strategy aligned with organizational priorities and growth objectives.
• Support the revenue diversification strategy by increasing non-government funding sources to 50% of overall revenue by F2028.
• Develop and grow mission-aligned corporate partnerships through CSR, ESG, sponsorship, employee engagement, and shared-value collaborations.
• Secure and steward strategic partnerships that generate sustainable revenue and measurable impact, such as provincial and territorial governments.
• Support broader revenue development by contributing to philanthropic outreach, foundation opportunities, and government grant development, in collaboration with internal leads.
• Identify opportunities to align and leverage revenue streams across corporate, philanthropic, and public funding sources.
• Identify and advance diversified earned revenue opportunities, including licensing, fee-for service, and other mission-aligned business models.
• Contribute market intelligence and relationship opportunities to strengthen the organization’s overall funding strategy.
• Lead development of innovative partnership concepts that align funder and partner priorities with mission impact opportunities.
• Develop compelling proposals, partnership cases for support, and funding concepts for corporate and collaborative funding opportunities.
• Work cross-functionally to design scalable opportunities that are strategically sound, feasible, and fundable.
• Lead stewardship, impact reporting, and growth strategies that strengthen retention and deepen partner engagement.
• Contribute as a member of the Senior Leadership Team to organizational strategy, growth planning, and culture building.
• Work collaboratively across projects, marketing & communications to advance integrated partnership and funding opportunities.
• Ensure partnerships and revenue opportunities reflect mission alignment, organizational priorities, and brand integrity.

Director, Growth – Social Impact

• PLG strategy and vision across Clio's full product suite - defining the framework, the metrics, and the roadmap for how we grow through the product
• Team leadership across multiple squads focused on acquisition, activation, onboarding and expansion
• The growth loop - owning the end-to-end funnel from first touch through activation and expansion, and identifying the highest-leverage places to invest
• Experimentation culture - building a pragmatic, fast-moving test-and-learn engine that the whole organization can rally around
• AI-enabled growth - actively identifying and deploying AI tools and capabilities to accelerate your team's output and Clio's growth experiments
• Cross-functional alignment - working shoulder-to-shoulder with Sales, Marketing, Customer Success, Product, and Data teams to ensure the PLG motion amplifies rather than competes with our other growth vectors
• Executive partnership - reporting into the VP of Product and contributing to how Clio thinks about growth at the portfolio level
• Tooling and instrumentation - ensuring we have the data, telemetry, and tooling in place to make confident decisions fast

Director, Product-Led Growth

• Own paid media and organic discovery as a connected growth engine
• Build awareness with Tier 1 and Tier 2 target accounts
• Capture intent signals and influence pipeline through integrated paid media, SEO, AEO and GEO strategies
• Monitor performance daily and proactively course-correct inefficiencies
• Support and execute organic discovery strategy, including SEO fundamentals and other optimization strategies
• Track performance against baselines and identify trends over time
• Measure success beyond traffic and CPL, including qualified leads and pipeline influence
• Run structured experiments to identify what works and why

Growth Marketing Manager

• Act as the leader for StorefrontPro, Enterprise API (Fulfillment and Ads), and FoodStorm, owning the software portfolio's business outcomes end to end — including NRR, expansion GTV, gross revenue retention, time-to-live, implementation quality, and post-live adoption velocity.
• Lead and set the strategic agenda for three Director-led teams — Retailer Delivery, Enterprise Architecture & Engineering, and Retailer Success — evolving post-sale engagement from feature enablement toward consultative business advisory that drives retailer ecommerce P&L results.
• Build a senior consultative CS capability by hiring and sponsoring Principal Growth Strategists who engage retailer executives on strategy, merchandising, and operations — not just platform configuration — and who can influence roadmap adoption.
• Define and operationalize the joint BD-CS operating model for enterprise accounts, setting soft standards and shared expectations that preserve BD's commercial leadership while ensuring consistent, high-quality execution and escalations.
• Set the strategic standard for enterprise implementations and own time-to-live as a business lever; champion tooling, automation, and platform investments with Product and Engineering that improve launch speed, activation, and quality at scale.
• Design the implementation-to-success motion as an intentionally managed lifecycle (not a document handoff), ensuring launches transition seamlessly into early-lifecycle growth with clear ownership and accountability.
• Lead the Enterprise Architecture & Engineering organization — encompassing solutions architecture, technical account management (TAM), and forward-deployed engineering — to drive technical delivery excellence, ecosystem and API adoption, integration quality, and platform reliability across the retailer portfolio.
• Represent the portfolio narrative to executive leadership — integrating delivery performance, post-live growth, pipeline risk, and outlook — while maintaining executive presence with retailer counterparts during high-stakes moments.

Senior Director, Enterprise Software, Growth

• User Acquisition: Discover, test, and scale channels, balancing volume with LTV/CAC. Formulate digital strategy through a combination of data driven judgements and adopting channel best practices. Develop a strong optimization and testing pipeline
• Relationship Management: Collaborate and work closely with internal and external stakeholders to meet business needs
• Collaboration: Be a thought leader, actively collaborating with the product team to explore new opportunities.
• Impact & Ownership: Play an active role in budgeting and forecasting, ensuring we maintain acceptable CP and EBITDA levels in accordance with the financial models

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