Senior Growth & Innovation Strategist

Intact

Bilingual Senior Growth and Innovation Strategist at Intact, Canada’s largest property and casualty insurance provider. Leading cross-functional growth initiatives and building a Growth Innovation Roadmap.

Posted 7/9/2026full-timeMontréal • 🇨🇦 CanadaSenior💰 CA$87,200 - CA$106,600 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the Growth Innovation Roadmap
Map ‘’white-space’’ opportunities beyond current streams; prioritize using frameworks (ICE/RICE), align to business objectives.
Structure a portfolio of experiments - from zero (pilots, POCs) to scaled deployment (always-on).
Design, test, and scale new initiatives Acquisition and activation programs: cashback, contests, referrals, partner offers, cross-sell, new funnels.
Identify targets, conduct due diligence, coordinate with Legal/Compliance, define KPIs, and execute new partnerships and ecosystems.
Evaluate martech/adtech solutions; collaborate with IT/Data to build the business case for new marketing technologies and products.
Pilot emerging channels, non-traditional placements, and co-marketing initiatives.
Collaborate closely with cross-functional teams to scope, de-risk, and launch initiatives.
Establish operating models and rituals, drive executive alignment, effective stakeholder communications, and change management.
Define hypotheses, experiment designs, success criteria, sampling plans, and test types (A/B, experiments).
Track the portfolio KPIs across the funnel and create synergies connecting cross-functional initiatives to existing streams.

Requirements

What you’ll need

Bachelor’s degree in marketing, business administration, economics and/or equivalent experience; a master’s degree is an asset.
6–10 years of experience in a growth-related role, product marketing, innovation and/or digital strategy.
Proven experience launching and scaling initiatives in multi-brand/multi-product environments.
Strong skills leading cross-functional programs spanning Marketing, IT/Data, and corporate functions (Legal, Actuarial, Operations).
Mastery of structured experimentation processes and impact measurement (A/B testing, basic causal methods concepts, business cases).
Strong program management and prioritization skills (ICE/RICE, business cases, ROI/LTV).
Strong command of growth analytics and metrics: GA4/Adobe, BI tools (Looker/Tableau/Power BI); understanding of attribution/MMM is a plus.
Knowledge of MarTech/AdTech stacks and comfort working with IT and data engineering.
Partnerships and negotiation: scoping, contracting with Legal/Compliance, and risk management.
Bilingualism (French and English) – required to interact regularly with colleagues and external partners across the country.
Experience in regulated industries such as financial services/insurance, combined with familiarity with promotional programs (cashback, referrals), contests, and compliance, is considered an asset.

Benefits

Comp & perks

Flexible work arrangements and a hybrid work model
Possibility to purchase up to 5 extra days off per year
Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
Share plan & other savings: up to 12% of salary or even more
Annual bonus target based on base salary, with a potential payout of up to double the target: 10%
Pension offerings providing flexibility and long-term security for employees

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Hard Skills & Tools

A/B TestingImpact MeasurementBusiness Case DevelopmentROI/LTV AnalysisGrowth AnalyticsGA4Adobe AnalyticsBI ToolsMarTech Stack KnowledgeAdTech Stack Knowledge

Soft Skills

Program ManagementPrioritizationStakeholder CommunicationChange ManagementCollaboration