Founding Growth & Marketing Lead

Ribbon

Founding Growth & Marketing Lead at Ribbon crafting marketing strategies for AI-powered interviewing solutions. Building the marketing engine that drives awareness and generates pipeline for a high-growth startup.

Posted 6/22/2026full-timeToronto • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact

Build Ribbon’s marketing engine from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement.
Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs that turn awareness into revenue.
Define and amplify Ribbon’s market voice through standout content, thought leadership, founder POVs, and category-defining messaging around AI interviewing and the future of hiring.
Turn customer wins, product launches, and market insights into revenue-driving stories across case studies, LinkedIn, email, website, sales materials, and outbound campaigns.
Partner closely with Sales, CS, Product, and the founders to sharpen messaging, support priority accounts, surface customer proof points, and continuously improve performance across pipeline, conversion, engagement, and event ROI.

Requirements

What you’ll need

Has 5–8+ years of B2B SaaS marketing experience in a high-growth startup with proven success across pipeline generation, content, product marketing, campaigns, and GTM strategy.
Writes exceptionally well and can turn complex ideas into clear, sharp, compelling messaging that resonates with customers and supports sales.
Understands revenue and knows how to build marketing programs that generate pipeline, improve conversion, and move deals forward.
Is a hands-on builder who can execute across content, demand generation, events, email, website, customer marketing, and sales enablement without needing a big team or perfect process.
Thinks like a founder: moves fast, takes ownership, spots opportunities, learns quickly, and thrives in an early-stage startup environment.
Is creative, practical, and data-driven who is able to come up with bold ideas, ship quickly, measure what works, and keep improving.

Benefits

Comp & perks

Competitive salary + meaningful equity.
Cutting-edge tech.
Health & wellness stipend.
Annual international offsite.
Regular team lunches & meetups in Toronto.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketingpipeline generationcontent marketingproduct marketingcampaignsGTM strategydemand generationemail marketingwebsite conversioncustomer marketing

Soft Skills

exceptional writingclear messagingownershipopportunity spottingquick learningcreativitypracticalitydata-drivenfast executionimprovement mindset