Ribbon

Growth Marketing

• Build Ribbon’s marketing engine from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement.
• Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs that turn awareness into revenue.
• Define and amplify Ribbon’s market voice through standout content, thought leadership, founder POVs, and category-defining messaging around AI interviewing and the future of hiring.
• Turn customer wins, product launches, and market insights into revenue-driving stories across case studies, LinkedIn, email, website, sales materials, and outbound campaigns.
• Partner closely with Sales, CS, Product, and the founders to sharpen messaging, support priority accounts, surface customer proof points, and continuously improve performance across pipeline, conversion, engagement, and event ROI.

Founding Growth & Marketing Lead