Chief Marketing Officer

• Develop and execute integrated, multi-channel marketing strategies, digital, paid social, email, PR, content, media buys, out of home, and partnerships, to drive ticket sales and brand growth
• Oversee national and market-level campaigns for all festivals and branded events, ensuring creative, sponsorship, and ticketing teams are aligned and moving in the same direction
• Analyze ticketing data, audience insights, and engagement metrics to continuously optimize campaigns and inform future strategy
• Stay ahead of cultural, digital, and experiential trends to keep Breakaway's marketing fresh, relevant, and ahead of the curve
• Own a significant portion of the marketing budget, allocate resources strategically across channels and track ROI to ensure every dollar drives results
• Direct the in-house graphic design category, setting the creative bar for all visual output across digital, print, OOH, and on-site experiential formats, across festivals and all other Breakaway properties and verticals
• Ensure brand identity, visual language, and messaging remain consistent and compelling across every platform, channel, and market
• Partner with creative and artist relations teams to translate lineup announcements, activations, and sponsor integrations into high-impact creative
• Own paid media strategy and execution across social (Meta, TikTok, Snapchat, Google, etc.), search, display, and programmatic channels
• Manage agency and vendor relationships; optimize spend allocation to maximize ROAS and ticket sales performance
• Negotiate media buys, advertising placements, and cross-promotional deals
• Oversee all Public Relations initiatives, direct our manager of PR for all earned media efforts, press releases, media outreach, editorial calendar, and journalist relationships
• Leverage existing and new media relationships to drive coverage that amplifies Breakaway's brand nationally and in key markets
• Travel to and serve as the on-site lead for all marketing initiatives for select festivals and events in collaboration with other team marketing leaders
• Support as on-site marketing lead at festivals, managing media credentialing, press activations, and real-time content opportunities
• Build, manage, and mentor a high-performing marketing team across graphic design, paid media, PR, and general marketing, fostering accountability, creativity, and collaboration
• Prepare and present marketing strategy, campaign performance, and audience insights to the CEO, President, and VP on a regular cadence
• Partner with the sponsorship team to authentically integrate sponsor deliverables into campaigns in ways that add value for fans and partners alike

Director of Marketing

• Leads the development of Medtronic Spine Biologics market requirements for allografts, Growth factors/BMP, synthetics, cellular bone matrix and demineralized bone matrix.
• Focuses effort and drives team around biologic technology, procedural integration, proliferation brands.
• Leads and coordinates spine biologics product planning, product launches, product management, market development and market research activities.
• Interacts directly with product managers to identify new marketing opportunities.
• In market biologics expertise and training program creation to simplify biologics for field teams.
• Works individually and with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
• Review acquisition opportunities in the fusion and biologic space.
• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
• Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
• Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

Senior Marketing Director, Spine Technologies

• Leads the development of Medtronic Spine Biologics market requirements for allografts, Growth factors/BMP, synthetics, cellular bone matrix and demineralized bone matrix
• Focuses effort and drives team around biologic technology, procedural integration, proliferation brands
• Leads and coordinates spine biologics product planning, product launches, product management, market development and market research activities
• Interacts directly with product managers to identify new marketing opportunities
• In market biologics expertise and training program creation to simplify biologics for field teams
• Works individually and with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion
• Review acquisition opportunities in the fusion and biologic space
• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place
• Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships
• Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions

• Develop and execute comprehensive, segment-specific marketing strategies and annual plans
• Lead the creation of compelling positioning, messaging, content, and campaigns
• Drive brand preference and recommendation among professional audiences
• Build and optimize an integrated marketing mix
• Establish clear KPI’s, track performance and continuously optimize programs
• Lead, coach and develop the Professional Division marketing team
• Identify, negotiate, & cultivate strategic partnerships
• Stay ahead of industry trends, competitive activity, and emerging opportunities
• Collaborate with global and regional marketing teams

Director, Professional Division

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

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Director of Marketing

Senior Marketing Director, Spine Technologies

Senior Marketing Director, Spine Technologies

Director, Professional Division

Director of Marketing