Chief Marketing Officer

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.
• Lead the creation of compelling positioning, messaging, content, and campaigns that will highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.
• Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
• Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment.
• Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience.
• Establish clear KPI’s, track performance and continuously optimize programs based on customer feedback, data & insights.
• Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
• Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture.
• Identify, negotiate, & cultivate strategic partnerships with industry organizations, associations, influencers/ambassadors and key opinion leaders in the professional dog/cat space.
• Stay ahead of industry trends, competitive activity, and emerging opportunities in the professional nutrition channel.
• Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.

Marketing Director, Professional Division

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Develop and execute comprehensive sales and marketing plans to achieve revenue targets and maximize profitability
• Lead, mentor, and motivate the sales and marketing team to drive performance and exceed goals
• Identify new business opportunities, negotiate contracts, and maintain relationships with key accounts and partners
• Collaborate with revenue management to optimize pricing strategies and increase market share
• Conduct market research and analysis to identify trends, competitor activity, and customer preferences
• Develop annual budgets in conjunction with property Managing Director, Director of Finance, and Director of Revenue Management
• Manage the hotel's brand identity and ensure consistent messaging across all marketing channels
• Oversee the development of marketing collateral, digital content, and advertising campaigns
• Monitor and analyze sales and marketing metrics to measure effectiveness and ROI
• Act as primary lead of all property marketing, digital, social media and public relations initiatives
• Direct local market strategies for promotions, partnerships, local community outreach and events
• Serve as property liaison to hotel teams including food & beverage, front desk and operations teams
• Collaborate with Makeready home office teams and agencies to drive revenue and brand awareness
• Responsible for ensuring print and digital advertising materials (email, website, paid media, online listings, OTAs) are accurate, on brand and aligned with business goals
• Act as brand champion and collaborate with Makeready branding and communication team to ensure brand alignment for all property brands
• Represent the hotel at industry events, trade shows, and networking opportunities
• Work closely with other departments to ensure seamless guest experiences and alignment with brand standards
• Adhere to Makeready's Guiding Principles
• Additional duties and assignments as assigned

Director of Sales – Marketing

• Develop event marketing strategies for the Americas in partnership with Sales and Product teams
• Define and execute integrated, multi‑channel marketing campaigns aligned to business objectives
• Plan and deliver marketing strategies across products, regions and target audiences
• Own and track marketing performance against KPIs, revenue targets and audience growth metrics
• Lead marketing delivery across key flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and Risk Live Nashville
• Set, manage and optimise marketing budgets to maximise return on investment
• Monitor market trends, competitor activity and customer behaviour to inform strategy
• Analyse internal and external data to drive audience development and database growth strategies
• Collaborate with global marketing teams to deliver consistent cross‑regional messaging and campaign alignment

Head of Marketing – Events

• Manage calendars, schedules, travel arrangements, and expense reporting for the CEO, VP of Marketing, and other executives as needed.
• Coordinate meetings by preparing agendas, materials, presentations, and meeting minutes.
• Screen calls, mail, visitors, and inquiries while serving as a professional first point of contact.
• Maintain executive files, records, and documentation in SharePoint and other systems.
• Handle confidential information with discretion and professionalism.
• Provide administrative support for marketing initiatives, campaigns, and special projects.
• Conduct research, prepare reports and presentations, manage data entry, and maintain department files.
• Coordinate department meetings, events, vendor communications, venue bookings, catering, and logistics.
• Act as a liaison between the Marketing team and internal departments, vendors, and external partners.
• Assist with retail marketing, digital initiatives, and other marketing communications as required.
• Process marketing invoices accurately and ensure timely payment.
• Support monthly accounting accruals and recurring financial activities.
• Assist with budget tracking, billing processes, financial reporting, and expense reconciliation.
• Coordinate purchase requisitions, purchase orders, receipts, and releases within company systems.
• Maintain organized financial documentation and support department budgeting activities.
• Prioritize competing deadlines while maintaining a high level of accuracy and attention to detail.
• Identify opportunities to improve administrative processes and efficiencies.
• Provide support across the organization as business needs evolve.
• Perform other duties and special projects as assigned.

Executive, Marketing Coordinator

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Director of Marketing – Demand Gen

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

• Develop and execute integrated, multi-channel marketing strategies, digital, paid social, email, PR, content, media buys, out of home, and partnerships, to drive ticket sales and brand growth
• Oversee national and market-level campaigns for all festivals and branded events, ensuring creative, sponsorship, and ticketing teams are aligned and moving in the same direction
• Analyze ticketing data, audience insights, and engagement metrics to continuously optimize campaigns and inform future strategy
• Stay ahead of cultural, digital, and experiential trends to keep Breakaway's marketing fresh, relevant, and ahead of the curve
• Own a significant portion of the marketing budget, allocate resources strategically across channels and track ROI to ensure every dollar drives results
• Direct the in-house graphic design category, setting the creative bar for all visual output across digital, print, OOH, and on-site experiential formats, across festivals and all other Breakaway properties and verticals
• Ensure brand identity, visual language, and messaging remain consistent and compelling across every platform, channel, and market
• Partner with creative and artist relations teams to translate lineup announcements, activations, and sponsor integrations into high-impact creative
• Own paid media strategy and execution across social (Meta, TikTok, Snapchat, Google, etc.), search, display, and programmatic channels
• Manage agency and vendor relationships; optimize spend allocation to maximize ROAS and ticket sales performance
• Negotiate media buys, advertising placements, and cross-promotional deals
• Oversee all Public Relations initiatives, direct our manager of PR for all earned media efforts, press releases, media outreach, editorial calendar, and journalist relationships
• Leverage existing and new media relationships to drive coverage that amplifies Breakaway's brand nationally and in key markets
• Travel to and serve as the on-site lead for all marketing initiatives for select festivals and events in collaboration with other team marketing leaders
• Support as on-site marketing lead at festivals, managing media credentialing, press activations, and real-time content opportunities
• Build, manage, and mentor a high-performing marketing team across graphic design, paid media, PR, and general marketing, fostering accountability, creativity, and collaboration
• Prepare and present marketing strategy, campaign performance, and audience insights to the CEO, President, and VP on a regular cadence
• Partner with the sponsorship team to authentically integrate sponsor deliverables into campaigns in ways that add value for fans and partners alike

Director of Marketing

• Leads the development of Medtronic Spine Biologics market requirements for allografts, Growth factors/BMP, synthetics, cellular bone matrix and demineralized bone matrix.
• Focuses effort and drives team around biologic technology, procedural integration, proliferation brands.
• Leads and coordinates spine biologics product planning, product launches, product management, market development and market research activities.
• Interacts directly with product managers to identify new marketing opportunities.
• In market biologics expertise and training program creation to simplify biologics for field teams.
• Works individually and with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
• Review acquisition opportunities in the fusion and biologic space.
• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
• Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
• Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

Senior Marketing Director, Spine Technologies

• Leads the development of Medtronic Spine Biologics market requirements for allografts, Growth factors/BMP, synthetics, cellular bone matrix and demineralized bone matrix
• Focuses effort and drives team around biologic technology, procedural integration, proliferation brands
• Leads and coordinates spine biologics product planning, product launches, product management, market development and market research activities
• Interacts directly with product managers to identify new marketing opportunities
• In market biologics expertise and training program creation to simplify biologics for field teams
• Works individually and with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion
• Review acquisition opportunities in the fusion and biologic space
• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place
• Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships
• Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions

Chief Marketing Officer jobs in Tennessee

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CMO

VP – Head of Marketing

Senior Director, Product Marketing – RCM

Marketing Director, Professional Division

Senior Director, Product Marketing

Senior Director of Marketing

Senior Director – Marketing

Director of Sales – Marketing

Head of Marketing – Events

Executive, Marketing Coordinator

Director of Marketing – Demand Gen

Marketing Director

Director of Marketing

Senior Marketing Director, Spine Technologies

Senior Marketing Director, Spine Technologies