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About the role
Key responsibilities & impact- Develop and execute comprehensive sales and marketing plans to achieve revenue targets and maximize profitability
- Lead, mentor, and motivate the sales and marketing team to drive performance and exceed goals
- Identify new business opportunities, negotiate contracts, and maintain relationships with key accounts and partners
- Collaborate with revenue management to optimize pricing strategies and increase market share
- Conduct market research and analysis to identify trends, competitor activity, and customer preferences
- Develop annual budgets in conjunction with property Managing Director, Director of Finance, and Director of Revenue Management
- Manage the hotel's brand identity and ensure consistent messaging across all marketing channels
- Oversee the development of marketing collateral, digital content, and advertising campaigns
- Monitor and analyze sales and marketing metrics to measure effectiveness and ROI
- Act as primary lead of all property marketing, digital, social media and public relations initiatives
- Direct local market strategies for promotions, partnerships, local community outreach and events
- Serve as property liaison to hotel teams including food & beverage, front desk and operations teams
- Collaborate with Makeready home office teams and agencies to drive revenue and brand awareness
- Responsible for ensuring print and digital advertising materials (email, website, paid media, online listings, OTAs) are accurate, on brand and aligned with business goals
- Act as brand champion and collaborate with Makeready branding and communication team to ensure brand alignment for all property brands
- Represent the hotel at industry events, trade shows, and networking opportunities
- Work closely with other departments to ensure seamless guest experiences and alignment with brand standards
- Adhere to Makeready's Guiding Principles
- Additional duties and assignments as assigned
Requirements
What you’ll need- Minimum 5+ years of experience in sales and marketing roles within the hospitality industry
- Minimum 2+ years of leadership experience
- Proven track record of driving revenue growth and achieving sales targets
- Strong leadership, communication, and interpersonal skills
- Strategic thinker with the ability to develop and execute effective sales and marketing strategies
- Excellent negotiation and relationship-building skills
- Proficiency in CRM software, digital marketing platforms, and Microsoft Office Suite
- Ability to thrive in a fast-paced, dynamic environment and lead a high-performing team
Benefits
Comp & perks- accommodating PTO/PTO exchange
- medical/dental/vision benefits
- maternity/paternity leave
- pet insurance
- company-matched dependent care & 401k
- student loan repayment program
- wide range of additional ancillary benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Sales StrategyMarketing Plan ExecutionMarket Research And AnalysisContract NegotiationBudget DevelopmentSales And Marketing Metrics AnalysisAdvertising Campaign DevelopmentBrand ManagementPricing Strategy OptimizationRelationship Management
Soft Skills
LeadershipCommunicationInterpersonal SkillsNegotiationStrategic Thinking
