Noelle

Chief Marketing Officer

• Develop and execute comprehensive sales and marketing plans to achieve revenue targets and maximize profitability
• Lead, mentor, and motivate the sales and marketing team to drive performance and exceed goals
• Identify new business opportunities, negotiate contracts, and maintain relationships with key accounts and partners
• Collaborate with revenue management to optimize pricing strategies and increase market share
• Conduct market research and analysis to identify trends, competitor activity, and customer preferences
• Develop annual budgets in conjunction with property Managing Director, Director of Finance, and Director of Revenue Management
• Manage the hotel's brand identity and ensure consistent messaging across all marketing channels
• Oversee the development of marketing collateral, digital content, and advertising campaigns
• Monitor and analyze sales and marketing metrics to measure effectiveness and ROI
• Act as primary lead of all property marketing, digital, social media and public relations initiatives
• Direct local market strategies for promotions, partnerships, local community outreach and events
• Serve as property liaison to hotel teams including food & beverage, front desk and operations teams
• Collaborate with Makeready home office teams and agencies to drive revenue and brand awareness
• Responsible for ensuring print and digital advertising materials (email, website, paid media, online listings, OTAs) are accurate, on brand and aligned with business goals
• Act as brand champion and collaborate with Makeready branding and communication team to ensure brand alignment for all property brands
• Represent the hotel at industry events, trade shows, and networking opportunities
• Work closely with other departments to ensure seamless guest experiences and alignment with brand standards
• Adhere to Makeready's Guiding Principles
• Additional duties and assignments as assigned

Director of Sales – Marketing