Head of Marketing – Events

Infopro Digital

Senior Event Marketing Manager at Infopro Digital leading event marketing strategy and driving audience growth for Risk Global's events. Collaborate across brands, products, and teams in a fast-paced environment.

Posted 7/3/2026full-timeNashville • Tennessee • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing event marketing strategies, with a strong focus on driving qualified leads and achieving revenue goals. Proficient in analyzing market trends and performance metrics to optimize marketing campaigns across various channels.

Highest-signal resume keywords

Events Marketing ExperienceStrategic ThinkingProject Management SkillsPPC and Social Media MarketingMarket Research Understanding

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Marketing CampaignsAudience Development StrategiesMarketing Performance TrackingBudget ManagementData Analysis

Soft Skills

Strong CommunicationInfluencing SkillsProactive Problem SolvingAbility to Thrive Under Pressure

Industry Keywords

B2B MarketingRevenue GrowthDigital MarketingDirect MarketingProduct Launches

About the role

Key responsibilities & impact

Develop event marketing strategies for the Americas in partnership with Sales and Product teams
Define and execute integrated, multi‑channel marketing campaigns aligned to business objectives
Plan and deliver marketing strategies across products, regions and target audiences
Own and track marketing performance against KPIs, revenue targets and audience growth metrics
Lead marketing delivery across key flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and Risk Live Nashville
Set, manage and optimise marketing budgets to maximise return on investment
Monitor market trends, competitor activity and customer behaviour to inform strategy
Analyse internal and external data to drive audience development and database growth strategies
Collaborate with global marketing teams to deliver consistent cross‑regional messaging and campaign alignment

Requirements

What you’ll need

Events marketing experience is a must. Preferably in a B2B environment.
Strategic thinker with strong execution and project management skills
Strong knowledge and understanding of the marketing mix, including both digital and direct marketing
Proven success in driving qualified leads and achieving revenue goals
Analytical with the ability to translate outcomes into creative/innovate initiatives
Strong understanding of market research
Experience in developing and executing new product launches
Strong proficiency in PPC, social media marketing, and campaign optimization
Commercially focused and driven with the desire to aggressively grow revenues in the Americas
Thrives under pressure and is proactive at coming up with solutions
A skilled communicator and influencer

Benefits

Comp & perks

20 Vacation Days (rising to 25 days)
5 Paid Sick Days
11 Paid Company Holidays
Medical, Dental & Vision Insurance (including life insurance)
401k Plan Plus Match
Flexible Spending Account (FSA)
Short-term and Long-term Disability
Employee Assistance Program
Flexible Working
Office Gym Membership
Employee Referral Scheme