Chief Marketing Officer

• Develop a sophisticated understanding of Penn GSE’s CRM system (Slate and email marketing platforms) to effectively execute all email, text, and print communications to prospective students and learners.
• Assess the impact of these communications over time to inform future strategy and execution of plans.
• Assist the Director of Marketing and Brand Strategy with the long-term integrated marketing and communication strategy, which includes print, email, text, and digital/online campaigns.
• Assist the Office of Marketing and Communications by being the initial point person within our ticket system.
• Respond to requesters to let them know that their request was received and ask questions or request additional assets that may have been missing from their original request.
• Reassign tasks accordingly to the team to complete.
• Assist the Director of Marketing & Brand Strategy on the development of social media content aligned with enrollment marketing priorities.
• Assist the Digital Communications Specialist on the development of email campaigns to highlight Penn GSE events, accomplishments, and resources to various audiences.
• Perform additional duties as assigned.

Assistant Director – Marketing and Communications

• Translate our science into commercial success throughout the product lifecycle
• Drive competitive product profiles and build long term brand value
• Lead development of insight-driven global product strategies and plans
• Deliver ambitious long-range forecasts and enable outstanding launches
• Ensure excellent customer experience in partnership with co-create markets
• Establish themselves as the commercial lead and subject matter expert in endometrial cancer, head and neck cancer, and subcutaneous indications
• Lead lifecycle management strategy to maximize asset value
• Identify and prioritize sources of differentiation by integrating cross-functional insights, emerging data, and competitive intelligence into strategy
• Develop and deliver global brand and launch strategy aligned to the Integrated Asset Plan (IAP) across patient, Healthcare Professionals, and payer segments
• Partner with Insights to develop global forecasts and strategic assumptions aligned to brand strategy
• Manage agency and vendor partners to deliver high-quality, compliant marketing initiatives
• Lead the professional development and coaching of 2–3 direct reports
• Define Selling, General & Administrative (SG&A) requirements and commercial models to optimize global brand performance.

Senior Global Marketing Director

• Own pre-launch and launch readiness for Dazukibart, ensuring robust strategy across: Patient journey and funnel development, Segmentation and targeting, Scientific narrative and value story, Omnichannel engagement strategy, Positioning and Marketing Campaign Development
• Lead market shaping strategy for Dermatomyositis, including HCP and Patient Market Research, disease education, unmet need articulation, diagnostic journey optimization, and stakeholder engagement.
• Lead Octagam HCP and Consumer marketing efforts, working collaboratively with Ig Marketing Lead, MLR, GCET, IIS, CMO and Agency.
• Support marketing efforts for Panzyga, ensuring portfolio cohesion and strong performance and growth
• Coordinate efforts and ensure alignment with Ig Marketing Lead
• Partner closely with MLR, Market Access, Sales, GCET, and IIS to ensure launch excellence and organizational readiness.
• Establish clear success metrics and insight loops to guide decision-making pre-and post-launch.
• Ensure seamless interaction between current Octagam DM performance and future launch planning, protecting performance while building the category.
• Lead development and approval of promotional materials, campaigns, and field tools in compliance with GCMA and RC requirements.
• Collaborate with field leadership to ensure strong field execution against the portfolio goals and POA excellence.

Ig Dermatomyositis Marketing Director – Launch Lead

• Serve as the day-to-day lead for patient activation efforts
• Owner of TV campaigns including leadership review and optimization
• Lead strategic evaluation and omni-channel asset development for new campaigns
• Collaborate with team members to ensure branded campaigns are amplified
• Spearhead cross-functional collaboration with regulatory and medical teams
• Support annual consumer operating and tactical plan development

Consumer Marketing Director

• Lead top-of-funnel growth strategies to build awareness and attract new customers.
• Serve as the public face of AWeber, engaging with audiences through various channels.
• Develop relationships with key industry players and partners to create growth opportunities.
• Own marketing funnel from acquisition to retention, ensuring revenue growth.
• Act as a player-coach, guiding the marketing team while also contributing personally.
• Enhance product marketing and positioning for maximum impact.
• Build an AI-native marketing function for efficiency and scale.
• Maintain a close connection with customers to inform marketing efforts.

Chief Growth Officer

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

Director of Marketing

• Develop and own the global marketing strategy, value proposition, and KPIs for Nursing & Specialty Solutions, aligned to overall commercial objectives.
• Provide strategic guidance, alignment, and oversight to NOAM regional marketers to drive revenue growth and ensure execution against plans.
• Act as the primary connector between global and regional marketing teams, ensuring consistency and alignment across multi‑region initiatives.
• Lead stakeholder engagement across NOAM and global teams, driving collaboration, alignment, and timely, informed decision‑making.
• Partner with global and regional marketing teams to develop global campaigns and ensure effective localization to meet regional needs.
• Lead Nursing & Specialty Solutions marketing support for cross‑functional and special strategic projects as needed.
• Monitor market trends, competitive insights, and campaign performance to inform strategy, optimize ROI, and improve outcomes.
• Consolidate and report marketing performance and insights across regions, including QBRs and stakeholder updates.

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