Chief Marketing Officer

• Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
• Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
• Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
• Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
• Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.
• Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
• Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
• Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
• Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
• Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns.
• Leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities.
• Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
• Ensures alignment to GGM operating principles and delivers results against key performance indicators.
• Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
• Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
• Fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership Imperatives with team and enterprise strategies and goals.

Director, Global VELYS Downstream Marketing – Spine

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Lead overall scientific strategy, congress strategy and thought leader engagement for the US Ophthalmology business
• Define and own the U.S. Ophthalmology scientific narrative for the commercial team across DME and nAMD
• Oversee development and deployment of medical education programs
• Lead overall congress strategy and execution for the U.S. Ophthalmology portfolio
• Set strategic direction for identification, profiling, and engagement of national and regional scientific leaders and emerging experts
• Partner with Medical Affairs, Market Access, Sales, and Global Marketing to ensure coordinated engagement with thought leaders
• Lead and mentor a team of marketing professionals

Executive Director, Marketing, Scientific Strategy – Engagement

• Lead the development and execution of annual and long-range brand strategies that drive sustainable growth, household penetration, and market share gains.
• Serve as the brand and category expert, leveraging consumer, shopper, competitive, and retail insights to identify growth opportunities and guide strategic choices.
• Partner closely with Commercial and Sales teams to translate brand strategy into customer-facing growth levers, activation plans, and distribution priorities.
• Influence business performance through stewardship of marketing investments and collaboration with cross-functional partners to drive sales and share growth.
• Lead cross-functional teams from insight generation through innovation, commercialization, and in-market execution.
• Develop and inspire high-performing talent by creating an environment of collaboration, capability building, and accountability.

Director, Marketing – Pirate's Booty & Kids Snacking

• Lead the development and execution of pre-launch through commercial launch strategies for new and upcoming indications within the US immunology portfolio.
• Set strategy, build milestone-based plans, and coordinate key activities across the business to support successful launches.
• Develop the US brand market plan, shape HCP commercial strategy, guide patient journey and engagement planning, and drive insight generation.
• Support advisory board development, forecasting, and supply chain readiness.
• Serve as the liaison between the US and Global organizations, ensuring plans are aligned and connected to portfolio strategy.
• Build and present business cases to support Phase 3, real-world evidence, and post-launch studies.

Director, Life Cycle Marketing – Immunology

• Drive overall account strategy on behalf of clients
• Document solutions and ensure deliverables meet client goals
• Manage all client deliverables and account growth
• Set overall strategic direction and vision
• Engage in scrum master activities
• Develop solutions that inspire the team and client

Engagement Director – Omni-Channel Marketing

• Work closely with the business to deliver measurable ROI, driving the successful execution of key strategic and cross-functional marketing initiatives ensuring active communication with all key stakeholders.
• Serve as national marketing business partner and advisor to the Regional President to drive marketing strategy and business development and collaborate on critical talent acquisition endeavors.
• Lead and supervise marketing leads and regional teams inclusive of performance management, development, hiring, staffing, and managing priorities in collaboration with regional President.
• Be responsible for functional alignment of core marketing functions including business development, property marketing, creative/brand, digital strategy, content development, PR, and communications (internal/external).
• Liaise with the national team to help facilitate the implementation of global and national initiatives regionally and locally.
• Serve as a key collaborator with regional Strategic Projects Team, to implement and cascade best practices and training, and oversee the strategic approach and elevation of deliverables cross-regionally.
• Be responsible for optimizing the region’s pursuit process from inception through completion, driving, and overseeing strategic approach, deliverables/mediums, pitch rehearsals, and presentation coaching.
• Participate in select high-profile client-facing pitch presentations and meetings, leading the marketing component and deliverables.
• Be a key collaborator with research and GIS functional departments to drive connectivity and elevate deliverables.
• Ensure platform and process alignment through strategic consolidation and/or recommendations of preferred vendor platforms/subscriptions.
• Implement and scale best practices cross-regionally.
• Enforce workflow management system(s) across the region to monitor and track KPI’s with marketing, research, and GIS functions.
• Develop and deliver tracking reports, presentations, and analytics on progress of priorities, goals, activities, and programs; monthly, quarterly, semiannually, and annual presentations and reporting.
• Engage regional counterparts to share best practices and collaborate, bringing higher effectiveness and efficiency to the region.

Marketing Director

• The Marketing AI Product Specialist for CoCo acts as the critical link between Commercial Business Units and Pfizer’s AI Accelerator.
• Learn & support the full lifecycle of bringing an AI capability to market.
• Develop a working fluency in AI-native work.
• Shape how commercial teams engage with AI.
• Act as a trusted advisor to accelerate adoption, impact, and continuous improvement of AI‑enabled commercial capabilities.
• Grow your influence across functions by operating at the intersection of business strategy, technology, and change management.

Director, Marketing AI CoCo Product

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Lead and manage a mixed team of in-house employees, virtual assistants, and freelancers across all creative disciplines
• Set the creative vision and maintain brand consistency across all output, such as ads, web/landing pages, photography, and video- with a strong understanding of conversion principles and user experience
• Review, critique, and approve creative work before it goes live or is delivered to stakeholders
• Foster a collaborative, high-output creative culture with clear standards and expectations
• Translate insights and data into breakthrough creative and campaigns
• Direct and produce ad creative across digital channels
• Own and evolve the brand identity, ensuring visual and tonal consistency across every touchpoint
• Hands-on ability to execute in design tools (Adobe Creative Suite, Figma, etc.) when needed
• Oversee and actively participate in the taping, directing, and editing of long-form and short-form video content for social media, websites, paid ads, and sales materials
• Write and refine video scripts that are on-brand, engaging, and optimized for their intended platform
• Manage the full video production pipeline from concept through final delivery
• Plan and execute photo shoots — including product, lifestyle, and campaign photography
• Direct talent, manage shot lists, and oversee post-production editing and retouching
• Build and maintain a library of on-brand photo assets
• Write compelling ad copy and scripts that convert across paid and organic channels
• Collaborate with marketing on messaging strategy and ensure copy aligns with campaign goals
• With the assistance of a project manager, own the creative calendar - planning, scheduling, and prioritizing all projects across the team
• Evaluate and contribute to project briefs, creating effective pre-production assets as needed to ensure production is on point
• Assign and delegate tasks effectively across in-house staff, VAs, and freelancers
• Set clear deadlines, manage workloads, and proactively flag capacity or timeline issues
• Maintain and improve systems and tools for project tracking, asset management, and team communication
• Develop and document repeatable workflows and SOPs for content creation, review, and delivery
• Manage team members and VAs, as well as freelancers, vendors, and agencies as needed.
• Hold yourself and your team members accountable to creative performance benchmarks and goals
• Balance multiple projects simultaneously without sacrificing quality or missing deadlines
• Leverage AI tools to accelerate output, while maintaining a high-quality output
• Communicate clearly and professionally with leadership, internal teams, and external partners
• Manage costs, balancing need for speed and agility with the bottom line

Creative Marketing Director

• Lead end-to-end marketing operations for the US Consumer Obesity franchise, including content and creative workflow, asset management, MLR submission planning, and project tracking across all consumer-facing programs.
• Manage overall agency operations — ensuring scopes, burn rates, work product, and reporting are aligned with budgets and benchmarks, and driving year-over-year efficiency.
• Own the marketing operations technology stack, including project management and content management platforms (e.g., Workfront, Veeva Vault), and drive adoption and optimization across the team.
• Build and maintain operational dashboards and reporting to track content pipeline health, budget utilization, and project status for leadership visibility.
• Collaborate cross-functionally with CMO, MLR, S&C, and digital partners to identify dependencies, resolve bottlenecks, and proactively address operational challenges with scalable solutions.
• Develop and evolve operational playbooks, governance frameworks, and ways of working as the team grows toward launch.
• Ensure seamless integration across paid, owned, and earned execution by partnering with media, digital, and performance teams on workflow and timing.
• Stay current on industry trends, emerging technologies, and content supply chain innovations to continuously improve team operations.

Director, Marketing Operations – Obesity

• Lead the HCP strategy across priority audiences and channels; translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes.
• Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion, and enabling markets to execute omnichannel activation effectively.
• Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.
• Lead campaign evolution and delivery, in partnership with key markets and regions, based on key insights.
• Support expansion of HPV vaccination across Gavi-eligible countries prioritizing new NIP introductions and cohort expansions.
• Partner closely with Global Policy and our company's manufacture department on near-term business planning for Gavi/UNICEF.
• Convene and partner closely with cross-functional team including Policy, Market Access, Medical, Outcomes Research, and Communications to ensure aligned prioritization and consistent brand experience across customers and markets.
• Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence.
• Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders (e.g., disease state, product, customer insights, digital fluency); ensure tools and playbooks enable consistent execution.

Director, HPV Global Marketing – HCP Strategy & Activation

• own the integrated campaign portfolio for all Gainwell solutions targeting state Medicaid and public health agencies
• translate Product Marketing’s messaging/positioning into modular, multi‑channel campaigns and 'campaign kits'
• orchestrate execution with Content, Creative Services, Corporate Communications, and the India‑based Marketing Operations team
• measure and optimize for engagement, pipeline, influence, and RFP outcomes
• Build and manage the end‑to‑end campaign portfolio across all solutions
• set quarterly release plans aligned to Product roadmaps and growth priorities
• Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys
• Produce reusable kits for state adaptation
• Lead intake/prioritization; brief Content, Creative, and MOps
• manage timelines; ensure on‑brand delivery
• Co‑plan with ABM Sr. Managers; gather field feedback
• maintain a searchable asset library with version control
• Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email
• Test and iterate creative, offers, and targeting
• Supervise junior members of the team
• Define KPIs by solution; partner with MOps to implement tracking; instrument dashboards; run A/B tests; report impact
• Own the solution‑campaign budget; manage external partners as needed

Director, Marketing

• Manage the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels
• Develop value proposition for key segments and sub-segments
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI
• Develop content strategy and produce thought leadership for target segments and sub-segments
• Produce quarterly newsletters targeting strategic audiences
• Develop prospect experience on PNC.com and maintain content updates for LOB
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
• Lead agency management and coordination
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.

Head of Marketing – Asset Management Group

• Own product positioning, value propositions, and core messaging across all mortgage products and programs.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral, Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.

Director of Product Marketing

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Chief Marketing Officer jobs in Pennsylvania

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Director, Global VELYS Downstream Marketing – Spine

Director, Global VELYS Downstream Marketing – Spine

VP – Head of Marketing

Senior Director, Product Marketing – RCM

Executive Director, Marketing, Scientific Strategy – Engagement

Director, Marketing – Pirate's Booty & Kids Snacking

Director, Life Cycle Marketing – Immunology

Engagement Director – Omni-Channel Marketing

Marketing Director

Director, Marketing AI CoCo Product

Senior Director, Product Marketing

Senior Director of Marketing

Senior Director – Marketing

Creative Marketing Director

Director, Marketing Operations – Obesity

Director, HPV Global Marketing – HCP Strategy & Activation

Director, Marketing

Head of Marketing – Asset Management Group

Director of Product Marketing

Director of Marketing – Demand Gen