Creative Marketing Director

SMB Team

Creative Marketing Director leading the creative initiatives for a rapidly-growing legal marketing agency. Collaborating across teams to optimize brand and conversion-focused outputs.

Posted 7/9/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesLead💰 $130,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and manage a mixed team of in-house employees, virtual assistants, and freelancers across all creative disciplines
Set the creative vision and maintain brand consistency across all output, such as ads, web/landing pages, photography, and video- with a strong understanding of conversion principles and user experience
Review, critique, and approve creative work before it goes live or is delivered to stakeholders
Foster a collaborative, high-output creative culture with clear standards and expectations
Translate insights and data into breakthrough creative and campaigns
Direct and produce ad creative across digital channels
Own and evolve the brand identity, ensuring visual and tonal consistency across every touchpoint
Hands-on ability to execute in design tools (Adobe Creative Suite, Figma, etc.) when needed
Oversee and actively participate in the taping, directing, and editing of long-form and short-form video content for social media, websites, paid ads, and sales materials
Write and refine video scripts that are on-brand, engaging, and optimized for their intended platform
Manage the full video production pipeline from concept through final delivery
Plan and execute photo shoots — including product, lifestyle, and campaign photography
Direct talent, manage shot lists, and oversee post-production editing and retouching
Build and maintain a library of on-brand photo assets
Write compelling ad copy and scripts that convert across paid and organic channels
Collaborate with marketing on messaging strategy and ensure copy aligns with campaign goals
With the assistance of a project manager, own the creative calendar - planning, scheduling, and prioritizing all projects across the team
Evaluate and contribute to project briefs, creating effective pre-production assets as needed to ensure production is on point
Assign and delegate tasks effectively across in-house staff, VAs, and freelancers
Set clear deadlines, manage workloads, and proactively flag capacity or timeline issues
Maintain and improve systems and tools for project tracking, asset management, and team communication
Develop and document repeatable workflows and SOPs for content creation, review, and delivery
Manage team members and VAs, as well as freelancers, vendors, and agencies as needed.
Hold yourself and your team members accountable to creative performance benchmarks and goals
Balance multiple projects simultaneously without sacrificing quality or missing deadlines
Leverage AI tools to accelerate output, while maintaining a high-quality output
Communicate clearly and professionally with leadership, internal teams, and external partners
Manage costs, balancing need for speed and agility with the bottom line

Requirements

What you’ll need

10+ years of progressive creative experience, with at least 3–5 years in a creative director or senior creative leadership role supporting C-level executives in a B2B environment, ideally within professional services or a B2B-focused agency
Demonstrated ability to make technical or complex subject matter feel compelling, human, and conversion-focused — with a strong understanding of how creative supports pipeline and revenue goals
Track record of recruiting, building, managing, and mentoring high-performing creative teams including in-house staff, freelancers, and VAs while delivering high volumes of output across multiple channels simultaneously
Hands-on experience with Adobe Creative Suite, Figma, and other modern design tools, with the ability to collaborate with and manage specialized creative experts across design, digital, video, photography, and related disciplines.
This role does not require mastery of every creative platform or medium, but does require enough practical experience to lead creative teams effectively, evaluate quality of work, guide execution, and contribute within their own areas of strength.
Hands-on video production and editing experience -comfortable behind the camera, in post-production, and managing shoots from pre-production through final delivery
Skilled copywriter with demonstrated ability to write high-converting ad copy, video scripts, and campaign messaging
Fluent in AI-powered creative tools (image generation, video enhancement, copy assistance, workflow automation) with a clear perspective on how and when to deploy them; current on industry-standard equipment, software, and emerging platform formats
Highly organized with strong project management skills and experience working within formal PM systems (Asana, Monday.com, etc.) -proven ability to manage competing deadlines in a high-volume environment without compromising quality
Budget management experience - able to estimate costs, manage spend, and make smart resource decisions
Exceptional communicator and cross-functional collaborator - able to present concepts clearly, give and receive feedback constructively, and work effectively alongside marketing, sales, paid media teams, and executive leadership
Comfortable being held to performance metrics and working alongside performance marketing peers to optimize creative for measurable results
Professional, level-headed, solutions-oriented, and highly accountable - someone who leads by example and elevates everyone around them
Ability to thrive in a hybrid work environment, managing both in-office collaboration and remote team coordination effectively
Local to our Philadelphia office and able to work in the office when needed

Benefits

Comp & perks

We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
Team member education and learning budget on courses, events and books.
Company activities, outings, and retreats.
401(k) with a 3% Match.
Hybrid. Work from the office is required at times, and optional at others.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Creative LeadershipVideo EditingCopywritingBrand ManagementContent CreationCampaign StrategyUser ExperienceConversion PrinciplesPhotographyScript Writing

Soft Skills

CollaborationCommunicationMentoringProblem-SolvingAccountability