SMB Team

Performance Marketing

• Partner with the Marketing creative team and paid team, as well as the project manager, to work together cohesively and collaboratively
• Along with your manager, define the KPIs for your channels that align with success
• Set an example across the team as a proactive, hands-on, and analytical Marketer
• Stay on top of marketing trends for email, SMS, websites and content
• Ensure everything you create represents SMB team’s brand and tone with professionalism and accuracy
• Own the overarching strategy of email and SMS targeting - who, when, why, etc. with the goal of improving email engagement and effectiveness, without sacrificing the prospect/client experience or brand reputation
• Manage the HubSpot lists, workflows, and sequences to put the strategy into action cleanly, partnering with Sales to ensure we take a ‘prospect/client-first’ approach
• Track and improve email and SMS KPIs
• Turn email into a clear value-add channel, increasing prospect engagement, meetings scheduled, new clients won, and client expansions
• Report on and analyze email and SMS performance
• Viewing our internal team as an agency, you own the SMB Team website for the company
• Partner with the internal Website/SEO team to advance on our goals most efficiently and effectively
• Determine the website KPIs and our baseline metrics to improve upon
• From user experience to accuracy to content, SEO and AI strategy to lead generation, maximize the impact of the website to bring in organic leads as well as drive down our overall ad CAC
• Report on and analyze website performance
• Along with your team, determine the content strategy for the website, social media, email, the sales’ experience, and more
• Co-create a content calendar and manage the execution of aspects of it alongside your team members
• Leverage expertise across the company to create content that is value-add, educational and represents our brand well
• Leverage AI to improve the speed and efficiency of content creation, while ensuring the substance and brand reflection quality is high

Senior Marketing Manager, Paid Media, Emerging Channels

Sales Development Rep

• Drive results - ensuring the team hits all KPI targets
• Manage dashboards/KPI’s - provide insights and forecasts to the leadership team
• Ensure CRM Accuracy - inspect processes to ensure all are followed to provide accurate data
• Team training - this includes group and one/one training, daily role play sessions in huddles, call shadowing, etc.
• Collaborate with and provide feedback to: Marketing, Sales Ops, and Sales Manager — to ultimately drive results
• Ensure we hit our outbound sales targets through SDR team management and training

Sales Development Representative Manager

Manager

• Drive SMB Team top of funnel growth and full funnel acceleration through brand visibility and engagement.
• Own and execute B2B organic social media strategy, manage social engagement across channels, and moderate online communities.
• Build a loyal, active audience through owned and third-party communities.
• Be a key driver in B2B content strategy and creation, amplifying the expertise within our company and extending its impact on lead generation.
• Work in close partnership with Sales, Client Services/Product, and Marketing to connect engagement to revenue.

Brand Engagement Manager

Digital Marketing

• Lead strategy and execution for email and SMS programs, including segmentation, personalization, copywriting, design, and A/B testing.
• Manage HubSpot for marketing campaigns: list segmentation, setup, workflows, and reporting; ensure clean data and effective opt-out processes.
• Own website strategy and performance: oversee SEO, local/GEO optimization, UX, content updates, and maintain a content calendar.
• Write, edit, and publish mission-aligned content (blogs, case studies, articles) and optimize for SEO.
• Track and report on email, SMS, website, and SEO performance; use insights to refine campaigns and support business growth.

Senior Marketing Manager, Paid Media, Emerging Channels

Sales Development Representative Manager

Brand Engagement Manager

Digital Marketing Manager