Director, Marketing – Pirate's Booty & Kids Snacking

The Hershey Company

Director of Marketing for Pirate's Booty at Hershey. Leading growth strategies and consumer engagement for better-for-you snacking while driving brand performance.

Posted 7/18/2026full-timeHershey • Pennsylvania • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and consumer marketing, with a strong focus on driving innovation and measurable business results. Proven ability to lead cross-functional teams and influence strategic decisions through data-driven insights.

Highest-signal resume keywords

Brand ManagementConsumer MarketingCross-Functional LeadershipStrategic Decision-MakingData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Share AnalysisGrowth Strategy DevelopmentInnovation ManagementFinancial AcumenConsumer Insights

Soft Skills

Exceptional CommunicationStorytellingLeadershipCollaborationCapability Building

Certifications & Qualifications

Bachelor’s DegreeMBA Preferred

Industry Keywords

Better-For-You SnacksSalty Snack CategoryPermissible Kids SnackingMarket PenetrationMarketing Investments

About the role

Key responsibilities & impact

Lead the development and execution of annual and long-range brand strategies that drive sustainable growth, household penetration, and market share gains.
Serve as the brand and category expert, leveraging consumer, shopper, competitive, and retail insights to identify growth opportunities and guide strategic choices.
Partner closely with Commercial and Sales teams to translate brand strategy into customer-facing growth levers, activation plans, and distribution priorities.
Influence business performance through stewardship of marketing investments and collaboration with cross-functional partners to drive sales and share growth.
Lead cross-functional teams from insight generation through innovation, commercialization, and in-market execution.
Develop and inspire high-performing talent by creating an environment of collaboration, capability building, and accountability.

Requirements

What you’ll need

10+ years of progressive experience in brand management, consumer marketing, or related commercial leadership roles.
Bachelor’s degree required; MBA preferred
Demonstrated success building consumer brands, driving innovation, and delivering measurable business results.
Experience within better-for-you, salty snack, or permissible kids snacking categories is preferred.
Strong strategic, analytical, and financial acumen with the ability to make data-driven decisions.
Proven ability to influence and lead cross-functional teams within a matrixed organization.
Exceptional communication, storytelling, and leadership capabilities.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities