Director, Marketing

Gainwell Technologies

Director of Integrated Demand Marketing managing multi-channel campaign portfolios targeting state Medicaid and public health agencies for Gainwell solutions. Optimizing campaigns and ensuring on-brand delivery.

Posted 6/30/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesLead💰 $130,600 - $186,500 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

own the integrated campaign portfolio for all Gainwell solutions targeting state Medicaid and public health agencies
translate Product Marketing’s messaging/positioning into modular, multi‑channel campaigns and 'campaign kits'
orchestrate execution with Content, Creative Services, Corporate Communications, and the India‑based Marketing Operations team
measure and optimize for engagement, pipeline, influence, and RFP outcomes
Build and manage the end‑to‑end campaign portfolio across all solutions
set quarterly release plans aligned to Product roadmaps and growth priorities
Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys
Produce reusable kits for state adaptation
Lead intake/prioritization; brief Content, Creative, and MOps
manage timelines; ensure on‑brand delivery
Co‑plan with ABM Sr. Managers; gather field feedback
maintain a searchable asset library with version control
Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email
Test and iterate creative, offers, and targeting
Supervise junior members of the team
Define KPIs by solution; partner with MOps to implement tracking; instrument dashboards; run A/B tests; report impact
Own the solution‑campaign budget; manage external partners as needed

Requirements

What you’ll need

8–10+ years B2G/B2B demand generation or growth marketing
healthcare/Medicaid/public sector experience strongly preferred
Proven record leading integrated, multi‑channel campaigns with and without direct staff
strong cross‑functional leadership
Expert in campaign planning, conversion funnels, lead lifecycle, and attribution
Fluency with Salesforce and a MAP (e.g., HubSpot/Marketing Cloud)
comfortable in analytics and dashboarding
Exceptional brief writing, storytelling, and project management; deadline‑reliable and detail‑precise

Benefits

Comp & perks

generous, flexible vacation policy
401(k) employer match
comprehensive health benefits
educational assistance
leadership and technical development academies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign PlanningConversion FunnelsLead Lifecycle ManagementAttributionAnalyticsProject ManagementBrief WritingStorytellingBudget ManagementKPI Definition

Soft Skills

Cross-Functional LeadershipDetail-OrientedDeadline-Reliable