Brand Manager

• Serve as the primary owner of Alloy's external brand voice, ensuring consistency and resonance across organic social, PR, and content channels
• Define the communications strategy that increases Alloy's brand awareness and share of voice
• Build scalable editorial processes that enable consistent brand storytelling
• Translate Alloy's positioning into compelling narratives that land with enterprise fintech and financial services audiences
• Act as a creative thought partner to the CMO and senior stakeholders, bringing editorial judgment and strategic instincts to how Alloy shows up externally
• Influence company messaging and positioning in partnership with Product Marketing and Executive Leadership
• Develop and execute organic social strategy across LinkedIn, X/Twitter, Instagram, and other relevant channels to increase visibility, credibility and engagement among target audiences
• Build and manage a content calendar that reflects Alloy's brand voice, amplifies company moments, and engages our target audience
• Collaborate closely with the Demand Gen Team to align organic content with our paid media channels and strategy
• Own the full client story pipeline: case studies, client testimonials, joint press opportunities, and co-marketing initiatives
• Partner with Customer Success, Sales, and clients directly to surface compelling proof points and develop them into polished, publishable assets
• Ensure client stories reinforce Alloy's core proof points across onboarding, fraud, and compliance
• Serve as content lead for Alloy's presence at external conferences, hosted events, and webinars — from abstract submissions to speaker coordination to on-site execution
• Manage speaking submissions and panel placements, including ghostwriting and prep support for executive speakers
• Partner with the Demand Gen team to ensure event content integrates with broader campaign strategy
• Manage award submissions and industry recognition programs
• Develop and maintain press materials that reflect the current brand positioning
• Own Alloy's PR relationships and day-to-day media coordination, in partnership with external agency support

Senior Manager, Brand & Communications

• Brand strategy and campaigns - You’ll lead brand campaign strategy from idea through activation.
• The full customer and employee journey - You’ll activate WRITER’s brand across the customer journey.
• AI-native brand operations - You’ll own WRITER’s internal WRITER instance as the operational backbone of our brand.
• Brand in the product - You’ll work with product and design to ensure our brand identity is felt inside the platform.
• Agency management - You’ll be WRITER’s day-to-day lead for our brand agency — setting the brief, driving the relationship.
• Measurement and brand intelligence - You’ll define and own the metrics that matter.
• Brand Central: the system behind the brand - You’ll build and own WRITER’s brand repository.

Senior Brand Manager

• Manage and coordinate all aspects of the research process from questionnaire writing and research design, analysis, and interpretation of results through to preparation of reports
• Liaising on a regular basis with all key internal operations groups (data collection, data processing and results reporting) to ensure that reliable results are delivered to client in a timely, cost-efficient manner
• Build and maintain relationships with key clients by responding to queries and providing updates per client requests
• Coordinate and manage data entry of project costs into our internal costing program based on research target specifications

Research Manager, Brand Health Tracking

• Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok — the places our customers actually congregate
• Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent
• Grow Jerry’s subreddits into active, trusted communities
• Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps
• Work with Growth and Content teams to ensure consistency across channels
• Measure what matters: sentiment, share of voice, referral traffic, and LLM citation

Brand Reputation, Community Engagement, Social Listening Specialist

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Own category creation & narrative, defining a new category and establishing the brand's market story.
• Lead creative direction, evolving Gravitee's visual identity and maintaining high quality across all platforms.
• Stay hands-on in the creative process, from concept to production, ensuring the output meets brand standards.
• Build, mentor, and scale a high-performing creative team while collaborating with cross-functional partners.
• Measure creative effectiveness and utilize data to drive improvements in output quality and brand impact.

Director of Brand

• Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact
• Define brand, go-to-market, and creative strategy
• Lead client workshops, strategic discussions, presentations, and day-to-day engagement
• Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations
• Ensure execution remains aligned to brand strategy, identifying gaps and course-correcting as needed
• Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams to bring strategy to life
• Manage, mentor, and develop junior strategists, providing clear direction and feedback

VP, Brand Strategy

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

• manage the day-to-day responsibilities of several research projects from start to finish
• help frame objectives, develop research design and sampling plans, create research instruments
• analyze results and create final client deliverables
• find operational efficiencies and drive them forward
• maintain and strengthen client relationships through team greatness and become a trusted advisor

Senior Research Manager, Brand Health Tracking

• Manage the planning and execution of integrated marketing campaigns for Energy Solutions and our products that support product and organizational goals
• Translate Energy Solutions business objectives and technical offerings into clear marketing strategies, activation plans, and messaging frameworks
• Partner with the Senior Director and cross-functional teams to develop and refine go-to-market strategies
• Develop and guide Energy Solutions marketing messaging, value propositions, and positioning that translate complex technical concepts into clear, audience-focused communications
• Develop and reviews marketing content, including collateral, digital assets, and materials such as blog posts, articles, presentations, etc. to ensure quality, clarity, and alignment with brand standards
• Ensure consistency of messaging, tone, and visual identity across all marketing channels and deliverables for Energy Solutions.
• Collaborate with Energy Solutions product, business development, and program teams to align marketing strategies with organizational priorities and client needs
• Serve as a subject-matter resource to internal stakeholders by providing strategic communications guidance, recommendations, and solutions
• Provide the marketing perspective on cross-functional initiatives and contribute to planning, positioning, and execution decisions
• Oversee the execution of Energy Solutions marketing initiatives and campaigns, ensuring alignment with strategy, timelines, and quality expectations
• Guide prioritization, coordination, and delivery of marketing activities across multiple projects and stakeholders
• Ensure deliverables meet established standards for accuracy, effectiveness, and brand alignment
• Define and track marketing performance metrics to evaluate campaign effectiveness and impact
• Analyze campaign results and generate insights to inform future strategies and improve performance
• Leverage data and industry trends to identify opportunities for expanding brand awareness and market positioning
• Manage marketing plans, timelines, and deliverables for Energy Solutions and our products across multiple initiatives in a fast-paced environment

Senior Brand Marketing Manager

• Execute comprehensive marketing/advertising strategies that align with business objectives, brand positioning, and customer acquisition goals
• Support the development of integrated brand campaigns from concept through execution, ensuring creative excellence and strategic alignment across all touchpoints
• Oversee the creative development process, collaborating with internal creative teams and external agency partners to produce compelling, authentic brand narratives
• Work closely with product marketing, media, content, social media, events/sponsorships, and lifecycle experience teams to ensure integrated brand experiences
• Provide guidance and feedback to help team members grow their skills and advance their careers

Senior Manager, Brand Marketing

• Own brand execution across channels. You’ll translate brand strategy into content and social media plans that are consistent, creative, and effective.
• Manage and mentor. You’ll serve as a people manager on the marketing team and directly manage external agencies and creative vendors (e.g., social, video, and photography partners).
• Drive high-quality content. You’ll work across teams to develop, refine, and execute messaging that supports our brand and business goals, including content about our degree programs, value proposition, and student outcomes.
• Collaborate cross-functionally. You’ll partner with teams across Admissions, Employer Partnerships, and Student Affairs to ensure our brand is reflected consistently in both internal and external communications.
• Improve processes. You’ll help streamline workflows, strengthen creative briefing processes, and ensure documentation is organized and accessible (e.g., in Notion).
• Be a brand steward. You’ll serve as a key point of contact for our external brand consultants and help ensure brand guidelines are understood and applied throughout the organization.

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Support the development and execution of an 18-month rolling innovation calendar across Hair Care and Personal Care categories.
• Help guide decision-making on portfolio evolution by leveraging trend research, competitive benchmarking, consumer insights, analytics, and product expertise.
• Support all aspects of product development from concept through commercialization including concept briefs, product positioning, claims, naming, copy development, artwork reviews, packaging, pricing, and go-to-market execution.
• Identify target audiences and support development of marketing plans across omnichannel touchpoints including brochure, digital, social commerce, Amazon, TikTok Shop, PR, sampling, influencer, and experiential activations.
• Partner closely with cross-functional teams to support successful execution of launches from development through campaign activation.
• Execute and track projects with a detailed understanding of the NPD (New Product Development) process and critical timelines.
• Manage trackers, spreadsheets, launch calendars, project timelines, sample submissions, claims documentation, and status reporting for weekly and daily reviews.
• Interface with external vendors and suppliers to manage submissions, artwork, packaging components, fact sheets, testing, costs, timelines, and inventory needs.
• Support innovation storytelling through compelling product positioning, claims architecture, ingredient storytelling, trend integration, and competitive differentiation.
• Partner closely with brochure management, What’s New, Creative, PR, Social, and Digital teams to support campaign development, creative briefs, turnover meetings, and launch alignment.
• Analyze campaign, digital, social commerce, and sales performance to extract insights and provide recommendations for future launches and category growth opportunities.
• Support emerging channel initiatives including Amazon, TikTok Shop, influencer programs, sampling, PR mailers, and experiential activations.
• Stay closely connected to beauty, wellness, hair care, skincare, and social trends to identify whitespace opportunities and future innovation platforms.

Assistant Brand Manager, Hair Care – Personal Care

• Request & analyze sales, and forecast reporting by channel and account
• Circulate business updates internally, for all retailers and marketplaces
• In partnership with Director, share successes and opportunities across partner portfolio
• Identify opportunities to further drive business and drive results with Brand Director
• Assist with execution of global go to market strategies
• Maintain & update store distribution lists, active categories and retailer footprint
• Track partner performance on Amazon: ad spend, overarching PDP execution
• Identify business opportunities and drive results with Brand Director and Marketplace team
• Procure and enter monthly, quarterly actuals and projections in relevant corporate files
• Support Director in chasing licensee payments as needed
• Own agendas for monthly/quarterly tbases and drive results
• Execute market research online and in store to identify opportunities and positioning
• Prepare presentations and pitch decks for prospective retail opportunities
• Collaborate with internal teams such as marketing and PR teams on needs to support brand strategy

• Research & Competitive Analysis
• Conduct competitive analysis and white space research across consumer categories including fashion, HBA, home, and food
• Study trend forecasting, market insights, and consumer behavior to identify brand opportunities
• Synthesize research into clear, actionable creative direction
• Concept & Visual Language
• Translate insights into a cohesive brand aesthetic — defining the color, texture, material, and visual DNA of a brand or collection
• Think in terms of collections and assortments, not just individual items — identifying what products belong together as a story or consumer solution
• Develop seasonal or thematic creative briefs that set the direction for a brand or product line
• Contribute to fashion and home decor design with a strong eye for materials, silhouettes, finishes, and trends
• Visual Identity & Brand Design
• Can design across the full brand ecosystem — logo design, brand identity, packaging, graphic design, and marketing materials
• Ensure a consistent visual through-line across all brand touchpoints
• Concept and develop presentation layouts and design assets to hand off to team members
• Pitch & Value Proposition Development
• Partner with the Creative Director and cross-functional licensing teams to develop creative brand POVs to sell into client
• Craft captivating, forward-thinking pitch decks that communicate brand strategy, aesthetic direction, and product vision compellingly
• Frame work around clear value propositions and white space opportunities that resonate with internal stakeholders
• Product & Style Guide Development
• Lead and contribute to physical product development, from concept through to production
• Develop style guides that codify the brand aesthetic and ensure consistency across the product line
• Collaborate with the team to ensure creative vision translates accurately into final product
• Supplier & Production
• As needed, manage supplier relationships throughout the product development process
• Communicate creative direction clearly to suppliers and licensee partners to ensure product integrity from concept to shelf

Brand Development Designer – Mass Consumer Brands

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Drive sales and profit through analysis of business for all channels in the organization
• Work closely with cross-functional partners and vendors to ensure success and best customer experience
• Maintain PO and adjust ship dates
• Develop marketing strategy with the buyer and vendor and choose featured product
• Develop promotional strategy in partnership with buyer, planner and vendor
• Perform analysis on the business performance and provide business recaps/reviews
• Determine trunk show opportunities and schedule with vendors and store teams
• Partner with the buyer to create visual strategy and communicate the vision to ensure proper merchandising in stores.

Brand Specialist – Fine Jewelry

• Manage the development and execution of special projects from idea through launch, ensuring concepts are brought to life across channels.
• Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints.
• Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance.
• Concept and pitch ideas, then partner cross-functionally to execute — bringing highly engaging, shoppable moments to life.
• Ensure content is platform-native, cohesive, and delivered with a high level of creative and operational rigor.
• Bring a strong, informed point of view on what’s happening across fashion, media, editorial, and marketing, and translate that into clear creative strategy and direction.
• Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up.
• Shape storytelling territories rooted in vintage and our brand heritage — defining what stories we tell, who we should partner with to tell them and why they matter now.
• Identify and develop scalable content formats (including video-led concepts) that build consistency and momentum over time.
• Partner with UX and digital teams to evolve how storytelling is expressed across site and digital experiences.
• Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout.

Brand Marketing Manager

• Own the end-to-end GTM plan for Signia across all wholesale channels, defining launch plans, channel marketing mix, and “always-on” programs that drive awareness, demand, and sales enablement.
• Lead the development of product launch concepts, messaging, and integrated marketing plans; translate brand and commercial priorities into channel-specific programs tailored to hearing care professionals.
• Own the creation of channel-specific content and creative assets - sales collateral, presentations, email campaigns, digital content, and POS materials - ensuring all communications are clear, persuasive, and on-brand.
• Manage content across all digital touchpoints - web, Showpad, email, social, and blogs - ensuring accuracy, usability, and alignment with brand standards to equip the sales team and engage HCPs.
• Direct Signia’s presence at wholesale channel events, tradeshows, and national sales meetings, overseeing asset development, on-site activation, and post-event follow-through that reinforces brand positioning and commercial objectives.
• Serve as a key Signia brand steward across the wholesale business; set and enforce brand standards, guide creative direction, and ensure consistent brand expression across all touchpoints and partners.
• Own budget management and program governance across the GTM portfolio; establish KPIs, monitor performance, report results to senior stakeholders, and continuously optimize based on data and market feedback.

Brand Manager jobs in New York

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Senior Manager, Brand & Communications

Senior Brand Manager

Research Manager, Brand Health Tracking

Brand Reputation, Community Engagement, Social Listening Specialist

Brand Manager II

Director of Brand

VP, Brand Strategy

Senior Brand Manager

Senior Research Manager, Brand Health Tracking

Senior Brand Marketing Manager

Senior Manager, Brand Marketing

Senior Manager, Brand Marketing

Brand Strategist

Assistant Brand Manager, Hair Care – Personal Care

Brand Manager

Brand Development Designer – Mass Consumer Brands

Manager, Brand Strategy

Brand Specialist – Fine Jewelry

Brand Marketing Manager

Senior Brand Manager