Brand Manager

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Support the development and execution of an 18-month rolling innovation calendar across Hair Care and Personal Care categories.
• Help guide decision-making on portfolio evolution by leveraging trend research, competitive benchmarking, consumer insights, analytics, and product expertise.
• Support all aspects of product development from concept through commercialization including concept briefs, product positioning, claims, naming, copy development, artwork reviews, packaging, pricing, and go-to-market execution.
• Identify target audiences and support development of marketing plans across omnichannel touchpoints including brochure, digital, social commerce, Amazon, TikTok Shop, PR, sampling, influencer, and experiential activations.
• Partner closely with cross-functional teams to support successful execution of launches from development through campaign activation.
• Execute and track projects with a detailed understanding of the NPD (New Product Development) process and critical timelines.
• Manage trackers, spreadsheets, launch calendars, project timelines, sample submissions, claims documentation, and status reporting for weekly and daily reviews.
• Interface with external vendors and suppliers to manage submissions, artwork, packaging components, fact sheets, testing, costs, timelines, and inventory needs.
• Support innovation storytelling through compelling product positioning, claims architecture, ingredient storytelling, trend integration, and competitive differentiation.
• Partner closely with brochure management, What’s New, Creative, PR, Social, and Digital teams to support campaign development, creative briefs, turnover meetings, and launch alignment.
• Analyze campaign, digital, social commerce, and sales performance to extract insights and provide recommendations for future launches and category growth opportunities.
• Support emerging channel initiatives including Amazon, TikTok Shop, influencer programs, sampling, PR mailers, and experiential activations.
• Stay closely connected to beauty, wellness, hair care, skincare, and social trends to identify whitespace opportunities and future innovation platforms.

Assistant Brand Manager, Hair Care – Personal Care

• Request & analyze sales, and forecast reporting by channel and account
• Circulate business updates internally, for all retailers and marketplaces
• In partnership with Director, share successes and opportunities across partner portfolio
• Identify opportunities to further drive business and drive results with Brand Director
• Assist with execution of global go to market strategies
• Maintain & update store distribution lists, active categories and retailer footprint
• Track partner performance on Amazon: ad spend, overarching PDP execution
• Identify business opportunities and drive results with Brand Director and Marketplace team
• Procure and enter monthly, quarterly actuals and projections in relevant corporate files
• Support Director in chasing licensee payments as needed
• Own agendas for monthly/quarterly tbases and drive results
• Execute market research online and in store to identify opportunities and positioning
• Prepare presentations and pitch decks for prospective retail opportunities
• Collaborate with internal teams such as marketing and PR teams on needs to support brand strategy

• Research & Competitive Analysis
• Conduct competitive analysis and white space research across consumer categories including fashion, HBA, home, and food
• Study trend forecasting, market insights, and consumer behavior to identify brand opportunities
• Synthesize research into clear, actionable creative direction
• Concept & Visual Language
• Translate insights into a cohesive brand aesthetic — defining the color, texture, material, and visual DNA of a brand or collection
• Think in terms of collections and assortments, not just individual items — identifying what products belong together as a story or consumer solution
• Develop seasonal or thematic creative briefs that set the direction for a brand or product line
• Contribute to fashion and home decor design with a strong eye for materials, silhouettes, finishes, and trends
• Visual Identity & Brand Design
• Can design across the full brand ecosystem — logo design, brand identity, packaging, graphic design, and marketing materials
• Ensure a consistent visual through-line across all brand touchpoints
• Concept and develop presentation layouts and design assets to hand off to team members
• Pitch & Value Proposition Development
• Partner with the Creative Director and cross-functional licensing teams to develop creative brand POVs to sell into client
• Craft captivating, forward-thinking pitch decks that communicate brand strategy, aesthetic direction, and product vision compellingly
• Frame work around clear value propositions and white space opportunities that resonate with internal stakeholders
• Product & Style Guide Development
• Lead and contribute to physical product development, from concept through to production
• Develop style guides that codify the brand aesthetic and ensure consistency across the product line
• Collaborate with the team to ensure creative vision translates accurately into final product
• Supplier & Production
• As needed, manage supplier relationships throughout the product development process
• Communicate creative direction clearly to suppliers and licensee partners to ensure product integrity from concept to shelf

Brand Development Designer – Mass Consumer Brands

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Drive sales and profit through analysis of business for all channels in the organization
• Work closely with cross-functional partners and vendors to ensure success and best customer experience
• Maintain PO and adjust ship dates
• Develop marketing strategy with the buyer and vendor and choose featured product
• Develop promotional strategy in partnership with buyer, planner and vendor
• Perform analysis on the business performance and provide business recaps/reviews
• Determine trunk show opportunities and schedule with vendors and store teams
• Partner with the buyer to create visual strategy and communicate the vision to ensure proper merchandising in stores.

Brand Specialist – Fine Jewelry

• Manage the development and execution of special projects from idea through launch, ensuring concepts are brought to life across channels.
• Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints.
• Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance.
• Concept and pitch ideas, then partner cross-functionally to execute — bringing highly engaging, shoppable moments to life.
• Ensure content is platform-native, cohesive, and delivered with a high level of creative and operational rigor.
• Bring a strong, informed point of view on what’s happening across fashion, media, editorial, and marketing, and translate that into clear creative strategy and direction.
• Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up.
• Shape storytelling territories rooted in vintage and our brand heritage — defining what stories we tell, who we should partner with to tell them and why they matter now.
• Identify and develop scalable content formats (including video-led concepts) that build consistency and momentum over time.
• Partner with UX and digital teams to evolve how storytelling is expressed across site and digital experiences.
• Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout.

Brand Marketing Manager

• Own the end-to-end GTM plan for Signia across all wholesale channels, defining launch plans, channel marketing mix, and “always-on” programs that drive awareness, demand, and sales enablement.
• Lead the development of product launch concepts, messaging, and integrated marketing plans; translate brand and commercial priorities into channel-specific programs tailored to hearing care professionals.
• Own the creation of channel-specific content and creative assets - sales collateral, presentations, email campaigns, digital content, and POS materials - ensuring all communications are clear, persuasive, and on-brand.
• Manage content across all digital touchpoints - web, Showpad, email, social, and blogs - ensuring accuracy, usability, and alignment with brand standards to equip the sales team and engage HCPs.
• Direct Signia’s presence at wholesale channel events, tradeshows, and national sales meetings, overseeing asset development, on-site activation, and post-event follow-through that reinforces brand positioning and commercial objectives.
• Serve as a key Signia brand steward across the wholesale business; set and enforce brand standards, guide creative direction, and ensure consistent brand expression across all touchpoints and partners.
• Own budget management and program governance across the GTM portfolio; establish KPIs, monitor performance, report results to senior stakeholders, and continuously optimize based on data and market feedback.

Senior Brand Manager

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• Drive the brand strategy, planning and performance for Osteo BiFlex, Gard, Ester C & Nuun
• Own the vision and plan for these strategic brands and collaborate with partners
• Responsible for developing and leading the strategic marketing plans to accelerate growth
• P&L ownership for ICP and multi-year annual plans
• Collaborate with cross-functional teams on monthly forecasts for market landscape optimization

Senior Director, Brand Marketing

• Develop and execute a comprehensive learning strategy across Field Leadership, Operations, Scheduling Center, and multi-brand teams.
• Partner with senior leaders across Aspen Dental and TAG brands to identify capability gaps and define development priorities.
• Ensure alignment and integration of learning strategies across brands while allowing for customization based on unique business needs.
• Drive a culture of continuous learning and development across field, operations, scheduling center and TAG multiple brand environments.
• Lead and develop a team of L&D professionals, fostering high performance, collaboration, and growth.
• Act as a visible champion for talent development across Aspen Dental and other brands.
• Design and deliver a portfolio of learning solutions—including formal programs, digital learning, coaching, and experiential development.
• Oversee role-based development strategies for field leaders and operations teams.
• Ensure learning solutions are scalable, consistent, and aligned with broader enterprise initiatives.
• Evaluate existing programs and content for effectiveness, scalability, and alignment with business needs.
• Leverage data and analytics to measure impact, identify trends, and continuously improve learning solutions.
• Provide insights and recommendations to senior leaders to inform talent and business strategies.
• Serve as a trusted advisor to senior leaders across Field Operations, Scheduling Center, HR, and brand leadership teams.
• Partner cross-functionally to solve business challenges and contribute L&D expertise to enterprise initiatives.
• Ensure learning programs are effectively integrated across clinical and non-clinical teams where appropriate.

Director, Learning and Development – Operations, Scheduling Center, Multi-Brand Development

• Lead commercialization of innovation projects
• Partner with cross functional teams to build best-in-class products
• Lead packaging artwork process for new items
• Oversee Body Fortress organic social strategy and content
• Assist in portfolio performance optimization and management of product assortment

Associate Brand Manager

• Develop and execute against brand operating plans
• Lead commercialization of innovation projects
• Assist in portfolio performance optimization and management of product assortment
• Utilize design thinking to put customers first
• Own artwork and visual design projects
• Partner with consumer insights to design and implement studies
• Create and execute integrated marketing campaigns
• Manage the budget, process POs, and be a steward of brand finances

• Own Strategic Brand Direction
• Drive strategic direction of the brand, working with internal stakeholders to map out global product and category strategies that align with the brand’s identity and values.
• Oversee brand financial performance, including P&L responsibility, demonstrating accountability for driving business results against financial objectives.
• Partner with marketing and creative teams to deliver a unified brand voice and communication strategy to the consumer.
• Leverage research and consumer insights to identify actionable growth opportunities.
• Drive Profitable Brand Development and Growth
• Collaborate and partner with Business Development to grow market presence with new licensees, category diversification, enhanced distribution channels and global growth initiatives.
• Support and participate in new licensing prospects with consumer insights, marketplace analysis, brand strategy decks and pitch decks.
• Identify and drive new retail relationships through whitespace identification, competitive brand positioning, and delivering compelling retailer pitches.
• Ensure all whitespace opportunities are prioritized and executed against.
• Strategically drive growth in digital channels, in partnership with the internal Digital Marketplace and licensee partner teams.
• Support Events and Partnership activities to drive new revenue streams.
• Support ongoing M&A activity as needed.
• Lead Licensee Partner Management
• Lead relationships with key licensing partners serving as the primary liaison to ensure seamless collaboration across the business for internal and external stakeholders.
• Support licensees to achieve alignment with brand strategies and key initiatives.
• Hold licensees accountable to maximize category and distribution rights.
• Partner with licensees to manage and maintain accurate forecasts and budgets on a monthly, quarterly, and annual basis ensuring alignment with financial objectives.
• Collaborate with licensees from product and assortment development to retail execution ensuring creative consistency, timely deliverables and brand standards are met for commercial success.
• Manage product approvals to ensure alignment with brand guidelines, quality standards, and, where applicable, legal requirements.
• Manage co-brand partners to identify, negotiate, and execute collaborative opportunities.
• Partner with legal teams to understand key deal terms and ensure that material deal terms are adhered to, updated, accurately filed and are compliant.
• Oversee financial reporting and royalty tracking for all partners in coordination with Finance and AR teams.
• Cross-Functional Leadership
• Ensure day to day licensing activities, including contract administration, royalty tracking and overall communication across cross functional partners is effective, efficient and in alignment with strategies.
• Create structured communication channels to keep all stakeholders informed, engaged, and accountable.
• Expertly lead relationships with key manufacturing, operating and retail partners, ensuring excellence across all touch points across the business.
• Be the main liaison between the licensing partners, internal Marquee, and external partners.
• Foster a collaborative team environment that encourages knowledge sharing and mutual support.
• Manage and develop direct reports.

Brand Director / Senior Brand Director – Licensing

• Assist with building and maintenance of the time and action calendar
• Collaborate with licensees to manage: Product approvals Sample procurement and organization Go-To-Market assets such as linelists, linesheets, recipes, and campaign imagery
• Execute & analyze business reporting for ecomm, retail, hospitality businesses and circulate business updates internally
• Build and maintain Excel-based reporting tools and trackers to support decision-making
• Assist with development of global go to market strategies
• Maintain & update store distribution lists
• Own Amazon reporting and forecasting in tandem with the marketplace team
• Collaborate and liaise with internal teams such as marketing and PR teams on needs to support brand strategy and growth (ie. linesheets, samples, pricing, new products, new menus)
• Maintain merch inputs for the marketing team’s launch calendars
• Procure and enter monthly, quarterly actuals and projections in relevant corporate files
• Analyze financial information provided by licensees
• Provide trademark proof of usage and maintain reporting
• Own and maintain detailed trackers surrounding partner contracts and terms
• Manage RoyaltyZone Process End to End, from validating partner inputs to generating ad hoc reporting, while keeping careful records of any and all system updates needed (example: loading new retailers for a partner)
• Conduct market research across online and in-store channels to identify opportunities and inform competitive positioning, with a focus on kitchen and food-related products
• Stay up to date on industry trends across grocery, hospitality, and home & kitchen categories to inform business and product strategy
• Research prospective retail opportunities and prepare pitch decks
• Schedule and own the agendas for internal touchbases
• Schedule and own the agendas for bi-weekly and monthly business reviews with licensees
• Schedule and own the agendas for partner meetings (ex. Design reviews, product tastings)

Assistant Brand Manager

• serve as the marketing strategy lead supporting our B2B line of business.
• lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience.
• lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs.
• write briefs that align with our business objectives and customer insights.
• build the integrated marketing plan by reviewing proposed tactics from teams.
• facilitate collaboration across teams to support each others’ tactics.
• oversee timelines and ensure all information is gathered from various channels.
• conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
• analyze data to derive insights and identify optimization opportunities.

• Work independently and collaboratively to deliver exceptional experiences for clients and agency teams alike
• Help shape and implement marketing and brand strategies while serving as a trusted partner across projects, campaigns, and ongoing client relationships
• Build and maintain strong relationships with assigned clients through responsiveness, communication, and follow through
• Support tier 1 and tier 2 client accounts in partnership with brand leadership team members
• Lead conversations with clients about projects, timelines, questions, and agency processes
• Identify opportunities to deepen client relationships and expand agency partnership opportunities
• Gather client input and manage projects from assignment through execution using agency tools and processes
• Develop project and creative briefs that clearly align teams around goals and deliverables
• Organize and manage multiple projects, priorities, and timelines simultaneously
• Prepare billing and support intake and tracking of projects within agency systems
• Manage client budgets and support communications related to project spend stewardship
• Input project details, client feedback, and direction into project management platforms including Jira
• Recognize when project standards, timelines, or expectations may not be met and communicate proactively
• Build knowledge of client businesses, audiences, goals, and marketing strategies to support stronger work
• Write clear, compelling creative and project briefs
• Stay informed on industry trends and client news that may inform marketing opportunities or creative direction
• Review and support the development of marketing plans and strategic initiatives
• Build relationships across agency teams and capabilities to support collaboration and execution
• Support staffing plans and scoping requirements for assigned projects and clients

• Reframe the category and put Mercury at the center
• Build and own the multi-channel brand system and budget
• Drive earned attention
• Build a brand measurement framework
• Take smart, creative risks

Head of Brand Marketing

• This position is responsible for managing the brand and marketing strategy and ongoing management of the portfolio of product brands.
• Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions.
• Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams.
• This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities.
• Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements.
• Collaborate with business unit leadership to own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members.
• Develop product positioning and support product launch strategy based on forecast metrics.
• Define and develop annual marketing strategy that supports business goals.
• Manage and track annual marketing budget.
• Define and manage the in-market portfolio strategy — including discontinuation of low-performing SKUs, identification of gaps/opportunities.

• Support the execution and coordination of new product development initiatives from concept through readiness for launch
• Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain
• Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership
• Track key milestones and flag risks to ensure timelines are met
• Support competitive research and trend analysis to inform product development
• Support development and execution of go-to-market (GTM) plans for all product launches
• Build and manage launch timelines, deliverables, and cross-functional alignment across Growth, Retention, Social, E-commerce, Operations and Retail
• Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling
• Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)
• Partner with E-commerce and Operations to ensure accurate and timely product availability
• Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels
• Build and manage campaign timelines, asset trackers, and deliverables
• Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction
• Coordinate across teams and partners to ensure seamless campaign rollout
• Partner with Creative and Social teams to ensure brand consistency across all assets
• Support photoshoots and content production (logistics, asset tracking, usage organization)
• Assist in reviewing creative to ensure alignment with brand voice and visual identity
• Support packaging and label development process from concept through final approval
• Coordinate cross-functional approvals (Brand, Ops, Supply Chain, Leadership)
• Track revisions and ensure final files are delivered accurately and on time
• Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E-commerce teams
• Ensure alignment across all consumer touch-points during product launches and campaigns
• Track product launch and campaign performance across channels
• Support post-launch and post-campaign recaps, highlighting key learnings and opportunities
• Monitor competitive landscape and cultural trends to inform future execution
• Maintain tools such as Monday.com, campaign trackers, and asset libraries
• Ensure clear organization of timelines, deliverables, and project files
• Help improve workflows to increase efficiency and clarity across teams

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Brand Strategist

Assistant Brand Manager, Hair Care – Personal Care

Brand Manager

Brand Development Designer – Mass Consumer Brands

Manager, Brand Strategy

Brand Specialist – Fine Jewelry

Brand Marketing Manager

Senior Brand Manager

Brand Development Representative

Senior Director, Brand Marketing

Director, Learning and Development – Operations, Scheduling Center, Multi-Brand Development

Associate Brand Manager

Senior Brand Manager

Brand Director / Senior Brand Director – Licensing

Assistant Brand Manager

Brand Marketing Manager

Senior Brand Manager

Head of Brand Marketing

Brand Manager

Associate Brand Manager