Brand Marketing Manager

Gap Inc.

Brand Marketing Manager driving brand relevance and storytelling across campaigns and projects at Gap Inc. Looking for a culturally plugged-in individual with strong editorial instincts and experience.

Posted 5/27/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage the development and execution of special projects from idea through launch, ensuring concepts are brought to life across channels.
Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints.
Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance.
Concept and pitch ideas, then partner cross-functionally to execute — bringing highly engaging, shoppable moments to life.
Ensure content is platform-native, cohesive, and delivered with a high level of creative and operational rigor.
Bring a strong, informed point of view on what’s happening across fashion, media, editorial, and marketing, and translate that into clear creative strategy and direction.
Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up.
Shape storytelling territories rooted in vintage and our brand heritage — defining what stories we tell, who we should partner with to tell them and why they matter now.
Identify and develop scalable content formats (including video-led concepts) that build consistency and momentum over time.
Partner with UX and digital teams to evolve how storytelling is expressed across site and digital experiences.
Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout.

Requirements

What you’ll need

5+ years of experience across brand marketing, content, editorial, or a hybrid role
Deeply plugged into culture, with a strong understanding of what drives relevance and engagement
Strong editorial instincts with experience in writing, video and content development, or storytelling
Experience in editorial, publishing, platforms or media environments is a plus
Proven ability to pitch ideas clearly and persuasively and execute them end-to-end, as well as recap to senior leadership with high level summaries and learnings
Comfortable working across both strategy and execution in a fast-paced environment
Collaborative and able to navigate cross-functional teams effectively
Brings fresh thinking and a willingness to push beyond traditional marketing approaches

Benefits

Comp & perks

Flexible working hours
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content developmentstorytellingvideo productioneditorial writingmultimedia contentbrand marketingcompetitive analysiscreative strategyrollout strategiesplatform-native content

Soft Skills

collaborationcommunicationcreativitystrategic thinkingpersuasionadaptabilitycultural awarenessproject managementcross-functional teamworkleadership