Assistant Brand Manager, Hair Care – Personal Care

AVON

Assistant Brand Manager supporting category brand strategy across Hair Care & Personal Care for Avon. Collaborating cross-functionally on product development, innovation, and go-to-market strategies.

Posted 6/12/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Support the development and execution of an 18-month rolling innovation calendar across Hair Care and Personal Care categories.
Help guide decision-making on portfolio evolution by leveraging trend research, competitive benchmarking, consumer insights, analytics, and product expertise.
Support all aspects of product development from concept through commercialization including concept briefs, product positioning, claims, naming, copy development, artwork reviews, packaging, pricing, and go-to-market execution.
Identify target audiences and support development of marketing plans across omnichannel touchpoints including brochure, digital, social commerce, Amazon, TikTok Shop, PR, sampling, influencer, and experiential activations.
Partner closely with cross-functional teams to support successful execution of launches from development through campaign activation.
Execute and track projects with a detailed understanding of the NPD (New Product Development) process and critical timelines.
Manage trackers, spreadsheets, launch calendars, project timelines, sample submissions, claims documentation, and status reporting for weekly and daily reviews.
Interface with external vendors and suppliers to manage submissions, artwork, packaging components, fact sheets, testing, costs, timelines, and inventory needs.
Support innovation storytelling through compelling product positioning, claims architecture, ingredient storytelling, trend integration, and competitive differentiation.
Partner closely with brochure management, What’s New, Creative, PR, Social, and Digital teams to support campaign development, creative briefs, turnover meetings, and launch alignment.
Analyze campaign, digital, social commerce, and sales performance to extract insights and provide recommendations for future launches and category growth opportunities.
Support emerging channel initiatives including Amazon, TikTok Shop, influencer programs, sampling, PR mailers, and experiential activations.
Stay closely connected to beauty, wellness, hair care, skincare, and social trends to identify whitespace opportunities and future innovation platforms.

Requirements

What you’ll need

A Bachelor's degree is required; with 5+ years of progressive and successful experience in product development or marketing
Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required
Experience working in a matrix environment and cross functional teams is required
Proven ability to demonstrate analytical thinking and data-driven decision making
Deep understanding of trends and how they relate to our customer
Experience in successful partnership with R&D / Supply Chain / Sales organizations to develop innovative products supported by specific and relevant story-telling, then execution is required.

Benefits

Comp & perks

Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in Avon's matching contributions to the 401(k) Plan. Avon matches your contributions dollar-for dollar up to 3% of your eligible pay, and $0.50 per dollar on the next 2% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits with option to buy up
Commuter, Health Reimbursement (HRA) and Flexible Spending (FSA) accounts
Family Care (back-up child and elder care) benefit Programs
Additional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.

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Applicant Tracking System Keywords

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Hard Skills & Tools

product developmentmarketinganalyticsdigital marketinge-commercetrend researchcompetitive benchmarkingproject managementNPD processdata-driven decision making

Soft Skills

analytical thinkingcollaborationcommunicationcreativityproblem-solvingorganizational skillsattention to detailstrategic thinkingstorytellingcross-functional teamwork