AVON

Influencer Marketing

• Lead and execute organic social strategy across Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Lead social content production by partnering with internal creative teams, agency partners, and in-house resources to bring social campaigns to life.
• Develop social-first content and creative concepts, including hands-on filming and editing while coaching the team to create engaging, platform-native content.
• Own the social content calendar, ensuring alignment with brand priorities.
• Identify emerging social trends and platform innovations to continually evolve Avon's social presence.
• Monitor channel performance and optimize content based on engagement, reach and business impact.
• Own the end-to-end influencer marketing strategy across paid partnerships, product gifting/PR and creator activations.
• Identify, recruit and cultivate relationships with creators who authentically represent the Avon brand.
• Manage end-to-end influencer campaigns, including negotiations, contracts, deliverables, performance reporting, and optimization.
• Support TikTok Shop affiliate programs in partnership with agency teams.
• Lead seasonal influencer seeding programs.
• Lead, develop, and coach a team of two, setting priorities and managing workloads across multiple initiatives.
• Own social and influencer campaign planning and creative briefing, partnering with Brand Marketing, Creative, PR, and eCommerce to deliver integrated campaigns.
• Manage the Organic Social & Influencer budget, agency relationships, new vendor onboarding, invoicing, and monthly budget reporting in partnership with key internal teams.
• Own KPI development and performance measurement, using insights to optimize strategy and business impact.
• Prepare recurring weekly and executive reporting highlighting performance, learnings and optimization opportunities.

Organic Social, Influencer Marketing Manager

Brand Manager

• Support the development and execution of an 18-month rolling innovation calendar across Hair Care and Personal Care categories.
• Help guide decision-making on portfolio evolution by leveraging trend research, competitive benchmarking, consumer insights, analytics, and product expertise.
• Support all aspects of product development from concept through commercialization including concept briefs, product positioning, claims, naming, copy development, artwork reviews, packaging, pricing, and go-to-market execution.
• Identify target audiences and support development of marketing plans across omnichannel touchpoints including brochure, digital, social commerce, Amazon, TikTok Shop, PR, sampling, influencer, and experiential activations.
• Partner closely with cross-functional teams to support successful execution of launches from development through campaign activation.
• Execute and track projects with a detailed understanding of the NPD (New Product Development) process and critical timelines.
• Manage trackers, spreadsheets, launch calendars, project timelines, sample submissions, claims documentation, and status reporting for weekly and daily reviews.
• Interface with external vendors and suppliers to manage submissions, artwork, packaging components, fact sheets, testing, costs, timelines, and inventory needs.
• Support innovation storytelling through compelling product positioning, claims architecture, ingredient storytelling, trend integration, and competitive differentiation.
• Partner closely with brochure management, What’s New, Creative, PR, Social, and Digital teams to support campaign development, creative briefs, turnover meetings, and launch alignment.
• Analyze campaign, digital, social commerce, and sales performance to extract insights and provide recommendations for future launches and category growth opportunities.
• Support emerging channel initiatives including Amazon, TikTok Shop, influencer programs, sampling, PR mailers, and experiential activations.
• Stay closely connected to beauty, wellness, hair care, skincare, and social trends to identify whitespace opportunities and future innovation platforms.

Organic Social, Influencer Marketing Manager

Assistant Brand Manager, Hair Care – Personal Care