Organic Social, Influencer Marketing Manager

AVON

Organic Social & Influencer Marketing Manager leading Avon's social media and influencer marketing initiatives. Driving brand awareness and community engagement across various platforms in a hybrid work environment.

Posted 7/9/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading organic social media strategies and influencer marketing campaigns, with a focus on measurable business results and team development. Proficient in managing budgets, agency relationships, and performance reporting to optimize social content and engagement.

Highest-signal resume keywords

Organic Social Media StrategyInfluencer Marketing ManagementContent Production and EditingBudget ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media Strategy DevelopmentInfluencer Campaign ExecutionPerformance ReportingContent Calendar ManagementKPI Development

Soft Skills

Team CoachingRelationship BuildingNegotiation

Tools & Technologies

TikTok ShopSocial Media PlatformsCreative Briefing Tools

Industry Keywords

Beauty IndustryLifestyle BrandsConsumer BrandsPR SeedingAffiliate Commerce

About the role

Key responsibilities & impact

Lead and execute organic social strategy across Instagram, TikTok, Facebook, Pinterest, and YouTube.
Lead social content production by partnering with internal creative teams, agency partners, and in-house resources to bring social campaigns to life.
Develop social-first content and creative concepts, including hands-on filming and editing while coaching the team to create engaging, platform-native content.
Own the social content calendar, ensuring alignment with brand priorities.
Identify emerging social trends and platform innovations to continually evolve Avon's social presence.
Monitor channel performance and optimize content based on engagement, reach and business impact.
Own the end-to-end influencer marketing strategy across paid partnerships, product gifting/PR and creator activations.
Identify, recruit and cultivate relationships with creators who authentically represent the Avon brand.
Manage end-to-end influencer campaigns, including negotiations, contracts, deliverables, performance reporting, and optimization.
Support TikTok Shop affiliate programs in partnership with agency teams.
Lead seasonal influencer seeding programs.
Lead, develop, and coach a team of two, setting priorities and managing workloads across multiple initiatives.
Own social and influencer campaign planning and creative briefing, partnering with Brand Marketing, Creative, PR, and eCommerce to deliver integrated campaigns.
Manage the Organic Social & Influencer budget, agency relationships, new vendor onboarding, invoicing, and monthly budget reporting in partnership with key internal teams.
Own KPI development and performance measurement, using insights to optimize strategy and business impact.
Prepare recurring weekly and executive reporting highlighting performance, learnings and optimization opportunities.

Requirements

What you’ll need

5+ years of experience in organic social media and influencer marketing, preferably within beauty, lifestyle or consumer brands.
2+ years of people management experience.
Proven experience developing social media strategies that drive measurable business results.
Strong experience managing influencer campaigns from strategy through execution and reporting, including PR seeding/gifting programs.
Experience managing budgets, agencies, and invoice/payment processes.
Experience with TikTok Shop or affiliate commerce programs a plus.

Benefits

Comp & perks

Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in Avon's matching contributions to the 401(k) Plan.
Avon matches your contributions dollar-for dollar up to 3% of your eligible pay, and $0.50 per dollar on the next 2% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits with option to buy up
Commuter, Health Reimbursement (HRA) and Flexible Spending (FSA) accounts
Family Care (back-up child and elder care) benefit Programs
Additional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.