VP, Brand Strategy

Avalere

VP, Brand Strategy at Avalere Health shaping brand strategy for healthcare. Leading key accounts and ensuring impactful execution of branding campaigns.

Posted 7/6/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $170,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in brand strategy and strategic planning, with a strong focus on healthcare and regulated industries. Capable of leading cross-functional teams and mentoring junior strategists while translating insights into actionable brand and go-to-market strategies.

Highest-signal resume keywords

Brand Strategy DevelopmentGo-To-Market StrategyMarket ResearchAudience InsightsStrategic Planning

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningMessaging ArchitectureCreative Brief DevelopmentCampaign StrategyBehavioral Drivers Analysis

Soft Skills

StorytellingFacilitationPresentation SkillsMentoringClient Engagement

Industry Keywords

HealthcarePharmaLife SciencesRegulated IndustryPatient Journeys

About the role

Key responsibilities & impact

Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact
Define brand, go-to-market, and creative strategy
Lead client workshops, strategic discussions, presentations, and day-to-day engagement
Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations
Ensure execution remains aligned to brand strategy, identifying gaps and course-correcting as needed
Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams to bring strategy to life
Manage, mentor, and develop junior strategists, providing clear direction and feedback

Requirements

What you’ll need

10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry
Proven ability to independently lead strategy across complex accounts
Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy
Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers
Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives

Benefits

Comp & perks

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements, including hybrid and remote work
Option to work from anywhere across the globe two weeks each year
20 vacation days plus one personal well-being day
Recognize 9 public holidays
Gifted end-of-year holidays
Early Summer Friday finish in June, July, and August
Access free counselling through our employee assistance program
Personalized health support
Enhanced maternity, paternity, family leave, and fertility policies
Continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities