Senior Brand Manager

WSAudiology

Senior Brand Manager at WSA, leading marketing efforts for Signia in the hearing aid industry. Executing go-to-market strategies and developing promotional content in a hybrid role.

Posted 5/27/2026full-timeHauppauge • New Jersey, New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end GTM plan for Signia across all wholesale channels, defining launch plans, channel marketing mix, and “always-on” programs that drive awareness, demand, and sales enablement.
Lead the development of product launch concepts, messaging, and integrated marketing plans; translate brand and commercial priorities into channel-specific programs tailored to hearing care professionals.
Own the creation of channel-specific content and creative assets - sales collateral, presentations, email campaigns, digital content, and POS materials - ensuring all communications are clear, persuasive, and on-brand.
Manage content across all digital touchpoints - web, Showpad, email, social, and blogs - ensuring accuracy, usability, and alignment with brand standards to equip the sales team and engage HCPs.
Direct Signia’s presence at wholesale channel events, tradeshows, and national sales meetings, overseeing asset development, on-site activation, and post-event follow-through that reinforces brand positioning and commercial objectives.
Serve as a key Signia brand steward across the wholesale business; set and enforce brand standards, guide creative direction, and ensure consistent brand expression across all touchpoints and partners.
Own budget management and program governance across the GTM portfolio; establish KPIs, monitor performance, report results to senior stakeholders, and continuously optimize based on data and market feedback.

Requirements

What you’ll need

Bachelor’s degree in marketing, Communications, Business, or a related field
6-8+ years of B2B marketing experience, with demonstrated progression into brand ownership or channel marketing leadership roles
Experience in the hearing care or broader healthcare industry is strongly preferred; familiarity with wholesale channel structures and independent and chain hearing care provider networks is highly desirable.
Demonstrated understanding of B2B buyer journeys, wholesale/channel partner dynamics, and how to develop materials that support both practitioners and their patients.
Strong verbal and written communication skills with an eye for detail and brand consistency
Deep brand stewardship expertise, including mastery of brand strategy, brand architecture, and the ability to drive consistency and evolution across complex, multi-channel environments.
Proven ability to independently lead complex, multi-workstream marketing programs with accountability for timelines, budgets, cross-functional alignment, and measurable business outcomes.
Proven track record of independently owning and delivering integrated, multi-channel marketing programs across awareness, demand generation, and sales enablement objectives.
Strong analytical acumen: ability to build measurement frameworks, assess marketing effectiveness against KPIs, and translate data into clear, actionable strategies and recommendations for leadership.
Exceptional collaboration and influencing skills; proven ability to build alignment across functions, lead without direct authority, and cultivate strong relationships at all levels of the organization.
High proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; familiarity with marketing platforms (email, CRM, CMS, social), Salesforce a plus.
Strong interpersonal skills, sound judgment, and a positive, solutions-oriented attitude.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingbrand strategychannel marketingcontent creationdigital marketingmarketing effectivenessbudget managementKPI establishmentsales enablementmulti-channel marketing

Soft Skills

verbal communicationwritten communicationattention to detailbrand stewardshipanalytical acumencollaborationinfluencing skillsrelationship buildingsolutions-oriented attitudeleadership